 Good morning everybody Fantastic to have you here fantastic community. We are building here together and an absolutely amazing Enterprise cloud team that we have at Hewlett Packard. We are recruiting some of the brightest minds have already done So we keep building out and we are the most serious player in the open stack world. I would claim building a Cloud solution and a cloud story together with you in this community and I'm Martin Mikos I'm the head of the business unit the HP cloud business unit here today And I'll give you a quick intro and then we'll continue with Bill Hill So very importantly, let's start with an important thing. We want to make sure there are Opportunities for women in technology and we have a program for you all all women who are Have a technical degree or are taking a technical degree in college The application deadline is the 16th of November and we will announce the scholarship at the HP Discover in Barcelona in early December When you look at what we are creating here, we see a world that is increasingly Developer-led it's open source based and together we are building a cloud solution here These are big changes for everybody It's a big change for Hewlett Packard to have something that's developer-led because that's not what the company was always known for And it was a very big decision a few years ago to decide that we will build our cloud systems And our cloud solutions and our cloud products on open source components such as open stack and cloud foundry And when you look at what's happening in the world with open source Significant open source projects. They are driving the paradigm shift that we are seeing now for the last 30 years We've lived in the PC based client server web based world and we are now shifting over to the cloud world and nearly everything we Once we old guys learned about software and design is changing and changing upside down or changing a hundred eighty degrees Such as the second the last bullet point I have there that in the cloud you design for failure We grew up thinking and knowing that hardware was the place where you you produced resiliency And then the applications would fail in a cloud world. It's the opposite The software the application workflows that you design will need to be designed for failure Because although clouds have amazing Availability and service levels. There's no formal guarantee that a particular instance or virtual machine will be up and running It could die at any time and we see this with Netflix where they have even created the software Procedure that takes care or not takes care of it But that warns you of it meaning the chaos monkey said Netflix They have the chaos monkey the purpose of which is to kill processes Randomly just to make sure that every developer is prepared for a situation where the underlying infrastructure Isn't guaranteeing a certain level of availability. So we're seeing big big changes in how software is Designed and developed and deployed and we are moving from that classical world the client server based world the old world into this new world and very few can go just to one or the other most of HP's customers are large Organizations that have both classical workloads and modern workloads And they asking us to help them to go from one to the other and you can't just abandon one You have to keep them both running at the same time so for enterprise it's a transition from traditional IT into cloud and For us as a company as he'll at Packard it's very important that on the one hand We are developing new products based on open source for our customers on the other hand and equally importantly We are helping them in that transition from the classical IT to the modern IT a New startup may not have that challenge because they start from scratch and they they grow up in the cloud world But most of the big compute power today lives in the old world and is transitioning to the new There are amazing benefits with open source and that's why open source over time beats any other Method of producing software, but there are also specific challenges that we have to deal with such as who are the architects who can say no Brilliant software design Requires somebody to say no every now and then and if you have a software an open source software project You must decide on how that no decision gets made because otherwise you get feature bloat and you get Suboptimal design in your product And you must remember to listen to customers and I'm happy to see that the open stock summit We see more and more customers coming in end users who give us their very direct feedback on on the product And then of course there's internal Co-operation We work very closely with the other vendors in the open stack world But we also compete with them when it comes to the real projects with customers and keeping that in good balance Take special effort in an open source project So what we stand for at Hewlett-Packard is a combination of major cloud ecosystems in the world When we have a cloud product a service or an offering or a product or technology We call it helium. That's our brand name for the product family helium open stack helium developer platform and so on We draw on the open stack Project and that's the most important bet and the most important decision We've made to build all future products on open stack. We use cloud foundry as the As the past platform and we draw from the design paradigms of the AWS world Which affect cloud computing whether you're a user of AWS or not? But taking advantage of all the innovation that happens there. That's what we do at HP and within the helium product family We take our role in the community very seriously and of course it's a community and we work together So the majority of the momentum in the open stack community comes from the community itself But if you allow yourself to to take account on the contributions You'll see that HP is the leading contributor in the Juno release So looking at it a little bit more broadly We have shown in the world that in the web world open stack one and the lamp stack Became the dominant platform in everything that was web and now we're doing the same in the cloud world And with open source again and all together here Thank you and over to Bill Okay. Hello bonjour Come on one time All right. Thank you. You're in Paris. You can say one time Every time I say I think of a personal moment In my French class way back I used to walk in and my French teacher would say bonjour Billy and none of you get to call me Billy by the way And I always have this twitch of my friend thinking about my French teacher whenever you hear the word bonjour So good morning. My name is Bill health and I run our product management team in the helium group at HP I'm going to take you through a Few different things this morning about our product strategy at a certain altitude And then I'm going to lead you to some things that are going on the rest of today Tomorrow the rest of the week that will go very deep in specific areas in what we're building One of the things I'll start with though is what we hear from enterprises and what we believe at HP It takes to make open stack Enterprise ready and I think we say that a lot at the summits. We say that a lot in the community I think it's worth spending some time on what that means because it's much more than the technology And it is great to see a lot more users and customers Coming in my my week is full of I measure sort of successive open stack by how many customer meetings I have versus vendor meetings or people trying to get acquired by HP or get us to invest in you or something And this week is stack full of customer meetings, which is a great sign But the reason that we spend so much time on understanding what enterprises want is Because to build a successful community and to build a successful product We have to think broadly about enterprise adoption of technology And I am going to be speaking within context of the enterprise specifically. I'm not going to be speaking about consumer or other other domains that way So and I also spent almost a decade at Microsoft before I joined HP So I have lots of animations and builds in my slides. It'll make it very exciting So what one of the things that HP does every single day Is we talk to enterprises around the world? We are we are not trying to go into the enterprise We are in every single enterprise account in the fortune 500 at least if not beyond in some capacity could be printers Could be servers could be software could be cloud and so we do have a great listening system for understanding What enterprises are dealing with what they're facing And the reality is most CIOs and you can replace the CIO with whatever title that you want Have a ton of things already to make their business run now that may be like duh I understand that a lot of people don't get that I think about cloud is something net new that an enterprise is just Going to swallow and take in and do something new with they have all these different types of things apps data centers people They're using typically most of them are using some sort of SaaS be it sales force or work day Or some other type of SaaS application They have existing vendor relationships now, although they may not like those vendor relationships They may not like paying those vendors of licensing fees in many cases their investments They've already made and in some cases there are multi-year investments that they've already made so they can't just throw it all out And say I'm going to start brand new how do I take advantage and I hear this literally daily talking to customers How do I take advantage of what I have already as I build the new for the future? And then there's real constraints There's real constraints in in all over the world from regulatory issues be if you're in a regulated industry financial services health care oil and gas manufacturing If you're dealing with certain types of business policies, I talked to an agricultural customer of ours on Friday They have a whole set of stuff I never knew about in the agriculture industry related to how they do business those things won't change Open-stack, Azure, AW that's not going to change how that industry works So the question is really how do these new technologies? How does cloud become part of their business not how do they take their business and transform it into the cloud and This the the gaps that they have in skills are up and down the stack from IT to development And then really understanding what performance looks like and that's that's both a technical But also responsiveness to the business statement how quickly can they turn around and be? Be faster for the business. So these are all quotes that I get from talking to customers Flexibility to work with the existing which I just told you about This is a really great one. I love the way that the CIO told me said I want to be responsive resource while still maintaining control And his specific language was he wants to be an internal service provider To his to his business to his employees inside in the different departments inside his company There's a very large media company that we're working with that's doing this right now He basically wants to be a broker and present to his inside users compute and storage and networking and applications And behind the scenes he's gonna provision whatever he needs. He might get it from his own Open-stack private cloud He may get those resources from AWS. He may get it from Azure He may get it from Rackspace But he doesn't want any of his end users his employees or the departments within his enterprise to have to know What those are he wants to be an internal broker and service provider. That's a very common theme And the last one is the the speed that the cloud market is changing. They're most customers particularly traditional enterprise They're very nervous about going all in with one particular player or what what lock-in or proprietary may look like in the future So this is the those the reason I spent time on that is not just to give you high level See these were the key tenets of how we design a product strategy These were influencers to how we built what we're gonna take you through now with the Helion platform And as Martin described we have two Helions our brand just for clarification and our marketing folks in here remind me of this all The time Helion is not only open-stack for HP It's a it's a portfolio name for all the things that we do related to cloud computing So within that I'm gonna talk about two very specific things a Helion open-stack distribution that we released and the Helion development Platform and we build a variety of things around these but these are our core platform core operating system so to speak And at the core Is open source and if you want to have a deeper dive with us on what are our principles for building commercial products? With a spine of open source in the middle we can take you through it We have a very clear discrete set of principles of how we work through issues when we're dealing with open source and commercial Productization and certainly Martin coming on board I would put on a very very short list of people who actually know how to do that quite well Commercializing open source and understanding that the mention of dealing with both the commercial world and and an open world And through that we we take the projects as mentioned of open-stack and cloud foundry We work upstreams you saw the different videos of people a lot of people in this room who are contributing upstream in both of those And then we do a set of things that this is sort of unique in some in some ways where we We believe actually that's important that these things can be better together that someone's choosing an open source cloud if that decision of If open source then I'm looking at open stack If they're making an open decision that we believe cloud foundry and open stack can be better together So some of the things that we do And there's gonna be some great sessions later And so I'll give you the session numbers and all that are making sure that we can illuminate some of the power of open Stack through the development platform and in this particular case in our application life cycle service We we present the what's what's powered by trove underneath the ability to have a managed database Service within that application life cycle so apps that were built in in inside cloud foundry Which is our runtime inside our development platform The ability to take advantage of a managed database service You'll see us doing more and more of things like this where we take the power of open stack and light it up through the development environment And what's what's really critical to our strategy? I'm gonna take you through a bunch of slides slides here about choice before I go down this path though I want to make something really clear Choice is something you don't get accidentally in a product. It has to be engineered You have to design for choice. You have to intentionally make your applications in your software Work in a certain way and go and test and certify and and go through all the benchmarks for some different programs That exist out there to make things work the right way so a lot of our our engineering work in in The platform that we do is making sure that we provide that right level of choice Why not because we want to just be altruistic and say choice is wonderful. Let's all you know Put flowers on our hair and seeing bonjour all day long. That's not why at all It's because of those things I showed earlier the requirements of the enterprise customer that Flexibility that they need for open stack and our platform of healing on to work in their environment Requires that we have a platform that gives them degrees of choice all throughout the logical architecture First one. I'll talk about is hardware where we obviously we we're gonna make open stack We're great with HP gear server storage and networking But we also support today Dell and IBM servers if you want the specific model numbers I can give them to you and then very soon we'll be providing sort of a third-party harness test harness that if any OEM wants to build or to certify against our platform similarly with hypervisors Support of KVM and ESX today hyper V and in will support early next year But we think it's really important as people start taking that next step beyond Basic virtualization enterprise that they have a broad range of support at the hypervisor layer One of the things that it's really particularly important. I spent a lot of time at Microsoft in the server businesses there the hypervisor Control point is really important for a lot of vendors and it's really important that enterprises Understand what that control point does and similar to other parts of the architecture as well We do believe that to be open. It's not just being open in The core of open stack you need to have a pluggable model that allows an enterprise to make those types of choice I haven't talked to a single enterprise. I'm talking enterprise for 20 years that is all in on one vendor Most enterprises say this to me. I have one of everything bill I'm an Oracle customer an SAP customer a Microsoft customer. I'm a Google customer. I'm a red hat customer I'm an HP customer. I have one of everything you've ever created in your crazy vendor world We have it all and we have stuff. We don't even know how it runs anymore So the ability that support that degree of heterogeneity is really important Same goes for languages. I think I skipped one maybe not And this is mostly a statement about our development platform and its ability to provide the support for different frameworks Different programming languages will have dot-net support in that in got Omri sitting in her front row. I'll just say early 2015 first half Nothing like getting engineering commitments live in front of an audience of all your peers I should do more of this. What else could we get commitments on right now? But similarly with languages and frameworks Management tools so we have a product at HP called cloud service automation or it's abbreviated CSA sometimes It's the tool that we we sell frequently for what I'll call a private cloud in a box for very traditional enterprises that are looking for a Turnkey solution, but also supporting the open-stack tools like heat and and triple low and support early next year of Ansible for we have a lot of customers that are interested in sort of the agent list Config tools from bare metal on up and so we think Ansible has some interesting Capabilities that will be supporting there soon as well Storage always a great subject of debate at our summits to talk about storage We believe that choice of storage is equally important for customers and we're hearing that loud and clear from them Be it on you know you with different types of back-ends We have if you're not familiar with store virtual VSA or three-part store serve these are are from eight These are HP enterprise block storage solutions supporting Seth and Swift And and and very importantly understanding network virtualization and this is an area just looking at the sessions this week there's going to be a lot of debate and and And discussion around around this I'm sure we fundamentally believe that Neutron is the core orchestrator arbiter of what should be multiple multiple back-ends multiple SDN solutions We have lots of different customers with very different use cases that we deal with in from traditional enterprise to Telcos and service providers and the needs there do vary so we support today The HP SDN controller called VCN very shortly will support VMware NSX Nuage open daylight over time But we do believe choice here is equally important And and when we talk to the concerns that enterprises have in CIOs about that lock-in when they say I'm concerned about where I'm gonna get Lock-in the reason I'm flipping through all these different parts of the architecture This is the questions that we get where will it be bill where will that lock-in happen? Is it gonna be in the SDN layer is it the hypervised layer is the host or guest OS layer? So the the the sensitivities of the enterprise customer right now are very high around the subject so of course as we will go and build Solutions from HP that bring together a set of things in an integrated way. So this is an example of where we take The tool I mentioned at the top of cloud service automation for a management point of view storage solutions networking solutions and servers And we build a product out of that called cloud system This is something we sell today It's actually our largest selling product that we have today And it's an integrated hardware software solution for for private clouds. The reason we sell so much of this that we don't sell this to let's say You mentioned Netflix earlier in chaos. We don't sell this to you know CERN and get the guys doing the large Hadron Clyder work. We sell this to really bread-and-butter enterprises So actually most of them are pretty darn boring They're not exciting brand names that you read about in the press every day Some of them make like, you know corn This is not that exciting right? I mean can't can't romance corn that much And so these are these are Clorox These are companies that are very very traditional enterprises that just basically got through the virtualization stage in the past couple years And so what they're looking for is not the extreme Stateless applications hundreds of thousands of nodes Incredible high-performance computing start they're looking for probably a hundred two hundred nodes some self-service web-based portals And just faster access to their end users for what was classically taken IT You know weeks or months to do that those are the use cases that we see a lot for this we saw a lot of these every day and then we layer into that different types of security services that people want encryption at Rest or or the wire we have different operational tools that we bring into it as well So a lot of people say what you know fundamentally? What is the the the tenants of the strategy and I think Martin already hit on quite a few of these? The first is open source is that is at the heart of our strategy? And I'll say even beyond that open is at the heart of our strategy making sure not just open source But the ability to have a flexible system That is the word I like to use a lot is something that's very composable that an enterprise can take and Build something specific to their needs Personally, this is the reason I came to HP This is why I left a pretty nice job as the GM of a product management for Windows Azure Because I had spent years talking to customers at my former job and hearing again and again I'm not gonna put all my stuff in your box. I don't care where your box is at you have to fit to my needs and So the design and the composability of this is crucial to what we're doing because we believe that cloud Won't be a standalone solution that enterprises have in the future. It will look like just like it. There's not only one way to do it and lastly the the the control that IT has I say this