 The explosion of data Dave we're talking about you know They're talking things in zettabytes, and they're actually keeping a stat of all the data stored since 2020 10 And we're in the zettabytes. I mean we are in a explosion of data data from users data from machines We're living in a data error. Yeah, we heard 1.2 zettabytes and Joe Tucci told us a zettabyte is a billion trillion or a trillion billion However, you want to look at it the interesting thing to me is he showed a slide emc's first High-end disk or asymmetrics was 24 gigabytes, right? What's what's your iPhone? Double that the scale of data is going to require the performance levels and the software to change They got to get the data faster. They got to store more data. They needed to do all kinds of intelligent things We saw some that from emc where they got all kinds of software policies on data storage accessing data I mean it's massive task. I mean the competition 66 hours to back up a normal workload one cluster. Yeah, they got to store it more efficiently But also it's really hard to move I this is where I think the Hadoop movement is really has it right There their idea is to leave the data where it is and bring the code bring five meg of code To petabytes of data instead of trying to bring all these this data through the pipe And I think that's the new model and the thing was what I see is a renaissance back to software because at the end Of the day the machines are getting more powerful Pat Gelsinger comes from Intel He knows that you're going to see packaging simplify and you're going to see the software model come back where Intelligent software is going to work on the data. Yeah, I think you're right It's actually was interesting to hear Marco Pacelli yesterday talk about how finally EMC is catching up to where he is a software vendor is and so yeah, I think you're right I think the software is the key to extracting the value out of data Data in and of itself has no value if you can extract information and turn it into value and that's how software plays I wrote a blog post, you know smart data is about fast data if it's fast It's smart if it's slow It's dumb people who can't get at the data fast enough will lose out and that's the key to success is leveraging the data and basically turning it into an advantage whether it's solving cancer or Creating business value so gate data is critical. Yeah, and and you're right real time or near real time Everybody talks about that but everybody's talking, but we're still not there as an industry right even hadoop and cloud era They're not really real time and that's really the next big challenge instead of looking back in the rear view mirror How can we actually make real-time decisions? We saw a little bit of that with with max. He actually had Brian Gallagher the voice of Brian Gallagher the President of EMC's high-end division He was the computer behind max talking about fast, but you know fast is not real time It's actually you know sort of a batch process. So real time is the next big challenge and nobody's really doing it today I love EMC doing this event in New York City basically in Times Square where they have tons of people packed in it's got a lot of Flare it's great event 41 new products in one day. It's a record Well, I say EMC's always been good at marketing and they've really just raised the game It's you know, it's interesting to meet Jeremy Burton was out here. What two minutes, right? But this whole event was Jeremy, you know, he put his thumbprint on it So, you know and Joe Tucci and Pat Gelsinger totally playing ball with the messaging It's a really fantastic cohesion great to see EMC management really coming together totally on board with the messaging Well, you saw Pat Gelsinger joke tongue-in-cheek. Well, now maybe we can get rid of Jeremy like we get rid of tape So that's kind of funny and because Pat was up there Delano He's sick, you know funny jokes or or foolish jokes and it was good. They all had good fun The audience was laughing, you know, you had Bubba. What's his name the evil? Jumping over these v-maxes that was hilarious. They had the contortionist jamming into the Mini Cooper a lot of fun The world is changing EMC's changing. We're here in New York City Dave. Take it away