 Hey, honey. Are you ready? Yeah, just a few more minutes. Okay. We gotta go. We're gonna be late. I know. I'm really trying. But I can't seem to find a product that makes my lashes the volume and length that I want them to be. Would you like to be on time for a reservation for once? Are these fashionably late? Well, we have the solution. My name is Michael Howe. And I'm Amy Madeira. And Blink Beauty Bar will be a salon specializing in eyelash extensions. We will have three eyelash technicians, one of them being myself. And for those of you who don't know what eyelash extensions are, they are a synthetic eyelash that goes on top of your natural eyelash. They last for about three to four weeks. And so this is a service similar to nails. The maintenance is very similar because we recommend that they come in monthly. And the service is actually a very relaxing process. The clients are laying down on a massage table and they close their eyes throughout the whole time. This appointment usually takes about two hours, so usually the client falls asleep. The eyelashes ultimately give a more open and brighter effect to the eyelashes. And they tend to make the eyelashes look more full and also more voluminous. For the products that we will use, we will go with the company we've been using for the past six months. And I've had several different brands that I've used since I've been doing eyelash extensions for over the past year. And so we are going to be using the adhesive and eyelash extensions from Sugar Lash. Sugar Lash, we've had great recommendations from our current clients. And so we're going to continue to use this brand. Not only are we going to be a storefront salon, we are going to also have a presence online. We are going to be fully utilizing the YouTube account. Currently, we have created a YouTube account online and for Blink Beauty. And for this account, we will be posting YouTube makeup tutorials and beauty tips and tricks to gain a following online. To talk about our market opportunity, Michael will be speaking upon that. And first we'll have our models come up and show the judges. While the models are walking around, I'd like to go over some of the benefits. The eyelash extensions are waterproof, so they're perfect for spring break or any other sort of vacation. They are also very customizable, so whether you're going to use them for work or whether you are going to be a bride to me, these eyelashes can have different lengths, sizes, and thicknesses. They are also, I don't know if you can notice, but they look very, very natural. You can't tell. So they are perfect for any kind of photo shoots, whether you're a model, whether it's your engagement photos or your graduation photos. They have a huge amount of benefits. So now Michael will talk about the market opportunity. Thank you, Amy. So Amy has started this business just in the last year within the status community. And let's be honest, who doesn't like the status company? Over the last year, she has gained about six recurring clients, looked over 100 appointments, and made $10,000 just working part-time. So we look forward to moving with these two status clients into a physical location up in the Twin Cities. And with these clients, we'll continue to grow. In the Twin Cities market, there are very few businesses currently offering the service. Just a few, like, can count on you two hands. So we'll enter this market. It's a very competitive market currently. The profit margin is very high. We're going to offer the service for $200 for a full set to look at a comparative business in the Twin Cities, say, charge $400. So we're going to charge half the cost for very high quality. And then, also, Amy's going to use the clients that she brought at Gustavus into the market in the Twin Cities. So we look forward to this, and now Amy will talk about how we will differentiate ourselves using social media. Thank you, Michael. So we will fully be utilizing our social media outlets. Currently, we are utilizing Facebook, and we have over 25 likes and two five-star reviews. We will continue to promote the Facebook page. But more importantly, we will be utilizing the YouTube account. We have already created the YouTube account for Blink Beauty, and we will encourage people to like our page and also follow. So what we will be doing, we will have videos online of makeup tutorials, and we will also inspire and educate our followers to have a more creative look with their makeup and also share our entrepreneurial journey so that maybe we can inspire other entrepreneurs. We will have our employees, we will encourage them to film their own makeup tutorials, and then upload online so that we can gain that presence online and gain followers, which ultimately will be, you know, future clients. And I'll end with one final question. Are you ready for longer lashes? I assume that Minnesota is probably one of the least penetrated areas for eyelash work. So if you're talking in a place like L.A. or New York, just as an example, how many salons are there, you know, what's going on in those larger cities in terms of this market? I think that'd be relevant to understanding. Perfect. Yes, thank you for your question. So I actually started out as a client, and I lived in Arizona for a year, and this is where I started hearing about the service. And so I brought that knowledge back to Minnesota, and what the problem I had with a lot of people is where do I get my eyelash extensions in Minnesota because it's not a very popular thing or you don't necessarily hear about it, but it is a huge market for it. So I had a difficult time finding someone to do the eyelashes, and therefore I'm solving that problem. And to answer your other question about how many people are in the competitors in the market, certainly there's one salon that specializes solely on eyelash extensions, and again, they start at $400 for a full set and up, depending on the material used. But there are some salons, for example, nail salons, they will add this service as an additional service that can be provided to the clients. So are you thinking about your business model and franchising this? And I am a little worried about you being at half of the price of the other competitor in the market. Why not be just a little bit closer? Thank you. And for that question, there are at-home businesses. So this service is not, you don't have to have your cosmetology license to do so. You get certified, and then you have to have a certain amount of hours of passing exam. And so some people have at-home businesses. And so some people can charge a little bit less than what the salons do, so some people decide to go that route. If they decide to go into a storefront salon, they can do that as well. And not saying the salon that charges $400 for a full set is the only place you can go. It's just a competitive price to be at. There are also a lot of salons that can have this service, but there aren't any salons that specialize in only this service. Franchise? Yes, and yes, franchise is definitely something that we hope to move forward to since we do specialize in this service. And currently I charge $100 for a full set, so I think that'll be a good price once we have full-time employees and everything. Can I ask a question about the name? So I was never familiar with the concept, so I had been blank, and I didn't remember to include the E. And I got another blank beauty bar. How do you differentiate yourselves online when one simple character is telling you that it might take you a competitor? That's definitely something that may happen, but branding is huge for our business. So not only do business cards, you know, our logo and everything will be spelled with the E at the end. That's kind of how we compare to just, you know, not blinking the eyelash, but we thought it would be a really creative way to incorporate an eyelash concept in our name. So we just hope that with our promotion of the brand, that our clients will be able to find the right Facebook page, find the right YouTube account, and, you know, make sure we promote our brand with the extra added letter onto the blink word. A question but just an observation. Congrats for being an entrepreneur in college and raising getting that much revenue in one year now.