 Good morning everybody jr. Fisher here on a nice Tuesday the 27th of April 2021 good to see you guys man. Hey everybody just see another chat is wide open You can put whatever you want there questions comments suggestions If you're new here We do a live training each day during the week Monday through Friday at 9 a.m. Saturday at 10 To help you guys start run and grow online businesses not selling you anything at all I'm just passing on information that I learned along the way and You know usually I'll have an agenda today. It's going to be about making YouTube videos However, if you've got questions about anything related to starting running and growing your online business e-commerce SEO website you name it. I'm here to help you out Let's see here loud and clear in Savannah. Yeah, I already smashed the like button man You got to remember to do that right got to remember to do that smash like button guys Don't forget to subscribe. There's a big subscribe button down there If it's red you want to click it turn it gray then you want to ring the bell Turn on all bell notifications here notified each and every time I go live every time I upload a video that we don't come Looking for enough to waste your time doing that and James. Thank you so much for reminding me everybody about hitting that like button Really cool stuff. Okay, so guys today I do want to talk about making videos online But like I said, don't feel you know like you can't interrupt me with other questions because you can certainly do that And make it videos online You know it looks a lot easier than what it really is that doesn't mean you can't do it That doesn't mean you can't start off, you know with lesser equipment and lesser things and less experience We all do 100% you know if you ever want to have fun go to one of your you know top YouTube channels that you Like to watch and go to videos and then sort it by oldest and look at their first video It's pretty amazing how far most people came on YouTube. I know mine are not great. Okay, they're okay But they're all a better than my beginning videos. I had no clue what to do I was doing like one and two minute videos and just doing a bunch of them and it really wasn't No interactive with people. What's going on Paul? Good to see you. Good looking there, brother. Good to see you man Paul is one of our regulars also It's got his own business already started with t-shirts and gosh knows what else you're gonna sell Paul You're gonna be selling all kinds of stuff. You have a really good niche ball by the way And you know what you want to do a YouTube channel too, man. You ought to I'm telling you telling you So when it comes to filming YouTube videos, you really got a lot of options as far as what you can do I mean, there's all kinds of varieties of lights and cameras and microphones and angles techniques a whole lot more It can get kind of overwhelming in the beginning because there is so much to do But all you gotta do is hang on and move for it. Just hang on and move for it You kind of want to establish your own style. I don't know what that is, you know, and you're gonna find your own groove You know once you get going mine is really just talking to people one-on-one. I mean, that's that's a style at all I'm just talking to you guys But you will find your own things, you know, if you notice your favorite youtubers, they kind of have their own style They're saying way of doing stuff over and over again Excuse me. So Few things you got to think about. Let's see Paul's got a question. Does using and Sir camera offered advantage over new phones. What is a sir camera? S-I-R camera? I don't know what that is Paul so if you wouldn't explain that in the chat section, I'll be happy to answer it Filming tomorrow got a friend's studio and some help. Well, good for you man. What are you gonna be filming? Tell me what you're gonna be filming there. So the first thing you got to decide guys is your setting Are you gonna be inside? You're gonna be outside. Is it gonna be an office? Is it gonna be a kitchen? You know, is it gonna be a living area? What is it gonna be? Your setting is gonna kind of communicate a lot of information to the viewer So be sure to find a setting that really kind of backs up what your style is gonna be and what you want to convey Now, I'll tell you some people just don't care. I watch Quan Trun and he's he has a cooking channel He now has one called chubby QT where he's got an exercise channel, but he didn't care what's in the background He doesn't care what it looks like behind him. He didn't care about anything But he still gets an audience because he's got a great personality My niche for YouTube is going to be careers after 40 SLR. Okay SLR camera I use a DSLR To film ours and we use a mirrorless camera So if you want to look up mirrorless I will have a link in the description afterwards to the camera that we use now That's not the camera. I'm using right now I'm using a Logitech right now plugged into a laptop But you'll also find a link to that in my description after this video is over with DSLRs I really like They have really good high quality you can do a lot with them I will tell you when you are filming with a DSLR the lens In most cases is going to cost you more than a camera I know that sounds crazy, but you can spend two or three thousand dollars on a good wide-angle lens Like it's very expensive, but they're well worth it Next thing you want to think about after you thought about your setting is your wardrobe. Okay? What are you gonna be wearing now? I do different things. I wear more like a business shirt Excuse me when I'm doing my videos during the week My lives, you know, I just got t-shirt on nothing fancy here But you know, what are you gonna do? What do you want to portray? Do you want to be business-like? Do you want to be cooking? Do you want to be country? What do you want to be? What do you want to portray to people and you got to have the right clothes for the right setting? Excuse me If I'm doing, you know cooking it really doesn't matter a whole lot what I'm wearing You know if I was doing a video on cooking, however I've seen some some people who do cooking will get all dressed up some of the women They do their hair and makeup and clothes and all this to cook which I kind of think is funny But I mean that's what they do The next thing you want to think about is your props. You know, what are you gonna use? For props we've got what's called a couple Easter eggs. It's a bell right there and this gladiator guy right here So those are kind of my props or Easter eggs and people look at that and they go What is that? What is that? And it kind of keeps them watching a little bit You know props are not just for comedy people. Okay, so like if you're doing a cooking channel Maybe you want to have some spatulas and pans and pots or whatever you want to have Just kind of interesting what you use Think about your background. I do think it's important on the background not to have anything that's going to be disruptive Okay, things that are going to distract people from actually watching your video Paul says you definitely aren't a slave to fashion ha ha. No, I'm not I'm not and I don't really care about that You know, if you came here for fashion, you want to move on at this point SLR camera, we will be interviewing people Who like yourself hate their boss and started or starting part-time and where they find resources like your courses and channel Okay, that's very cool. Yeah, that's what I did and I started part-time. I was working my job at the dealership And then I started selling stuff online. I started eBay and all this different stuff. I did It built up my business They've gone a lot of different directions now I have a promo that's starting today And it's kind of interesting what we're doing. We're gonna be mailing it out to tens of thousands of people But before we do that, we're gonna mail out to 400 people just 400 because I have a split test in the beginning I want to see which one gets more clicks and you know purchases and all that and then once I decide on that Then I'll send it out to the whole list So that's what we're doing today. Next thing you want to think about is music. Are you gonna have music in your videos? I think music can be very helpful. I think it could also be very Distracting I have one video that my editor put the music up way too high and it's drowning me out And I get complaints all the time about that videos But I do get complaints all the time about that video. So people people are interacting with that video They like the video but the music is too loud. I would say music if you were gonna air on the side of something I would say have it too low as opposed to too high music It's too loud is really disruptive now You could have louder music if it's for b-roll and you're not talking, you know You're just showing some shots of stuff, you know louder music's fine But man when you're talking man, tone it down tone it down tone it down and make sure it matches the mood of what you're trying to convey I love your two backgrounds kind of miss the lead in music you had Like the sign you had on bricks for YouTube and Facebook and air sign Yeah, I don't know what I'm gonna do with some of that stuff Paul. I'm gonna probably rearrange that I got some videos of my home being built in Texas and I can't even feel what room to film in we're gonna have on so many darn rooms that I got a lot of choices We have a lot of light there. We have a lot of ambient light And lighting is also very important to you guys, you know getting getting your lighting right And that can really mess you up. I'm telling you really if you have the wrong lighting and my lighting, you know And here's okay. It's not perfect but Next thing I would tell you worry about your frame. How are you gonna frame things? What's gonna be in your frame? You know framing things correctly is is difficult, you know, you've got several different kinds of frames You got a wide angle where it takes in everything. Okay, you've got a medium shot where it zoomed in a little bit And then you got a close shot where it's really close up on you or food or you know the project you're working on or whatever And I used to think I used to think that Framing had everything to do with setting up your camera to zoom in and zoom out There's nothing to do with that as a matter of fact We filmed pretty much everything wide angle shot and then in edit what I do is I take a clip of that and I'll zoom it in And edit okay, so instead of actually zooming in the camera, which I don't everything's wide angle I actually do all that in edits so If you think about all these a wide angle shot works best when you got multiple people in the frame a lot of stuff going on If you want the environment to show, you know everything that's in the kitchen for example a medium shot is More for almost any type of video that matter what you're doing Now a close-up is really good for you know, highly personal type stuff We really talk in one-on-one Are you trying to show where you're cooking in a frying pan or something like that? Or you're showing some detail that you're doing with your hands Those are the type of shots that you would use for those if You want to brighten up your videos because there's two different kinds of lighting You've got ambient lighting which is just you know light coming through the window or lights in the room or whatever And then you've got you know assisted type lighting So I've got like a bunch of lights going around me right now That's kind of lighting me up this video would be very dark if I didn't have these lights But you when you do lighting You want to be really aware of shadows if you have one light on you? You know from one direction Let's say I had a light coming from this direction right here. I'm gonna have shadows all over right here Okay, my background or whatever if I'm close to a background I'm gonna have shadows now. I'm not that close to this background here So you're not gonna see shadows, but that's set up that way Intentionally don't have yourself against a wall I see a lot of people they're against a wall and they've got a light on them and they look like you know They're kidnapped victim or something like that or it looked like they're gonna kidnap somebody because they're against these flat walls These flat colors and I wouldn't suggest you doing that. I would suggest you have some distance like I've got Probably three and a half four feet between me and that back wall right there So that gives me enough to where I don't have those shadows So, you know As we talk about lighting Let me get this here had some of my notes here when to bring up from this as we talk about lighting Actually ambient lighting can be really good You know if you've got a room where you've got a nice big window and you got a light low light coming in You want to face the light, okay? You never want the light behind you. That's called backlighting And if you backlight it's gonna make you look really dark So keep in mind if you have a window, it's fine to film in front of a window But what you're gonna want to do is have the camera at the window facing you so you're facing the window Okay, that's super important to understand that Direct light is going to be you know these extra lights I have right here It's light that actually points directly at you If you only use ambient light You're likely to see big shadows on your subject's face and body which isn't really that flattering So you do want to use some of this extra lighting if you can okay Now there's a whole bunch of different kinds of lighting options. You've got natural light Natural light would be filming outside, which is really great And I'll tell you you want to do that early in the morning late in the afternoon to have the best lighting Natural light tends to be flat really more flattering than anything you can get But it's hard to get enough of it especially like if it's a cloudy day something like that That's where a handheld reflector can come in handy You've seen these where they're holding this big reflector thing and they shine the light back on the person But then you're gonna need more people. Okay, then it becomes a whole production thing The next thing is fluorescent lighting. This is the most common type of direct lighting An ambient lighting option there too. However raw fluorescent lighting is pretty harsh Okay, it doesn't make you look that good. So you want to cover the light actually with some type of softbox something like that I have special lights that don't need the softbox. They have these like rose or blue dot lights in there Which are LED lights? They just have less light per bulb than fluorescent So you need maybe a lot more of them, which I do have I have one two three of those Then I have an overhead then I have a ring light right here So you need those and I'll that's the next one. I want to talk about is a ring light These are great for close-up shots and the reason it's a ring is it spreads out the light. Okay That's a single ring and it can work Is your entire shot really my wife uses a ring light for her live videos? That's the only light she used However ring lights don't work for medium or wide angle shots that well. They're really good for close-up shots Reflectors are a great way to make your direct light Significantly softer reflectors include any type of handheld reflector white you use a white poster board Styrofoam piece of whiteboard anything like that. That's gonna knock that light back towards you now Studio lights that's pretty much what we've just went over Now setting up your lighting. There's no really perfect way to do this. I know in this office I've got them set and I kind of set and forget right now because I know I have them set at a certain angle Let's see here. I've got a few comments in here If you use incandescent lights, what type natural soft white or daylight type? I like the soft white you're gonna use that it does soften the talent a little bit If you put a call this talent, do you use a fuzzy thing that looks like your beard or just a screen for outdoors? I don't really use screens outdoors and here's the thing. I don't film much outdoors. Okay, that's not my Venue people would you know and I used to do this thing where I would go live and walk around the lake And just do it with my phone and you can certainly do that. I did a lot of that on Facebook Did probably hundreds of those And it was tough because depending on where I was walking the sun angle would change and sometimes my face would get real dark So it made it difficult So I have a hard time with that A lot less heat with LED lighting. That's very true. This room gets kind of warm In here, but it is LED lighting And I'll have a link to these these are called newer lights any w Any w I think are something like that You'll see a link in the description after this video is over with so you can do that now when you're doing Lighting you want to try to do the three-point setup if you can so What's gonna happen is you're gonna have your subject, okay? Wherever the subject is let's say this is the subject and you would have two lights facing them Okay, two lights facing them and then if you could have a little light in the background, that's very helpful That's the three lights setup So you've got your fill light, which is your main one that's facing on the person then you've got your key light Which is going to be about 75% of your power your your fill lights gonna be about 50% And then you've got your hair light which is in behind you. Okay, and that's gonna be about a hundred percent power Thoughts on painting ceiling for lighting Black or white flat or eggshell finish the ceiling doesn't really matter much I mean it doesn't because you're not getting much reflection off your ceiling And here I don't have much our new house the ceilings are 12 feet tall. It's gonna be so far away only zero really difference Most of your lighting really like I do a lot more close-up stuff than anything else So I don't really worry about that as much on the ceiling type thing So next up next up what else do I want to tell you I Want to tell you I want to tell you My gosh, yes soundproofing. I have notes here. I'm looking at soundproofing guys is so really important If you just used a microphone and you were just to film in a room. It's gonna sound really echoey. Okay Now I don't have a microphone one right now But in this room when I do film my videos, I have a lavalier microphone It looks like this right here the sign house it right here. This is what I use in this particular one You can find on Amazon I'll have a link in the description to it There's one like this and then there's one that plugs into my camera and they're cordless Okay, so I don't have to put a wire between one of the other now I also have one that is wired and I will put a link in the description for that one too This one here is a little pricey. This is a sign houser. It's got like a metal case on it It's like 650 $660 and you may not want to invest in that and I get it There's one for $29 with a cord on it that works probably almost as a good But you got a soundproof because these rooms are gonna sound echoey no matter where you're at. It's gonna sound echoey And if you don't soundproof you're gonna have a problem I don't know how I'm gonna do that my new place because I don't want to ruin the appearance of the room like right now I've got these big soundproof blanket things are like packing blankets that you would use for moving They're on both sides of me right here and they absorb a lot of the noise When do you use the lavalier mic versus the current microphone? I'm live right now, so I'm not using a lavalier microphone. It's more of a pain to hook it up to this I use a lavalier when I'm doing my recorded videos the ones that I edit and all that that I upload to YouTube and one of those goes up every time, you know, I do a Video during the week of my Monday through Friday ones that I upload So before you film you want to take some time and make sure your environment is ideal for audio Okay, so for loud noise coming from other rooms or outside you want to check that, you know Is there noise that's going to interrupt what's going on? Noisy audio is super distracting for viewers if you've got other noises going on the background. It's a pain in the butt guys Also, keep an ear out for hums buzzes coming from computers air conditioners traffic any of those things The only thing I have to worry about this room Is the buzz of the weed eater on Tuesday? He's already been by he was by earlier So it didn't bother me as much Quieter consistent sounds are easier to edit out than loud noises, okay? Because they kind of jump up the volume But it's best just to avoid them all together if you can not have those noises You want to do a test recording to see if your audio has a lot of echo or reverb If so put some blankets on the floor or the walls, you know yoga mats work good for floors or invest in professional soundproofing panels any of those things will work for you For example You know like I told you in this room here I've got these these big packing claws that are on the sides. This room does not look attractive I mean from your angle it may look okay, but it's not attractive. Okay in this room is set up for videos This is where it is Types of microphones. I'd like to go over those real quick You've got a shotgun or a boom microphone. It looks like a kind of like a tube type thing It's perfect for picking up audio from a specific area like a single person talking towards a camera Have that I don't use that as much though. I have the lavalier mic, which I already showed you right here This is the lavalier mic This mic is one you wear in a shirt. It's small lightweight portable And if you get it positioned right excuse me the auto quality is surprisingly good Although it's not as good as a shotgun like though. I don't use a shotgun like maybe I need to check into that some more Let's see what else we got here Do you think you will upgrade to the phone blocks or stick with moving The mats man, I don't want to have these mats fall. I really don't I don't I don't know what I'm gonna do I don't know what I'm gonna do and I know it's gonna be echoey because the house we're building has no carpets It's all wood flooring throughout the entire house outside of the bath area where we have tile So it's gonna be echoey. So I gotta do something about that, you know And it's probably gonna be through microphones more than anything We are considering using clothing racks on wheels With either moving and as I said that the the gardener doesn't bother me much now He shows up and he's behind me. We are considering using clothing racks on wheels with either moving mats or Trick it out with foam blocks to allow to be moved Yeah, that's the thing if you're filming in a room that you use for other things you gotta move this stuff The room I'm filming it right now I got the gardener behind me out if you can hear him or not, but in the comments if you can hear the gardener I'm kind of curious if that's coming across But if you're filming in a room that you're not going to use for anything else not a big deal, right? The next kind of microphone is a camera mic Camera microphones are notoriously bad. So if you've got a DSLR camera, you're thinking about using the microphone Don't just don't It's really hard to position your camera in a place that's best for audio and video. They just don't work out guys They just don't so don't even think about doing that spend the $29 for the lavalier one with a cord if you have to The next one is going to be an iPhone or you know your smartphone It's a better option than using a camera mic because you can position your iPhone close to your subject Okay, but your iPhone is going to work at about an arm's length like about right here And then that's it after that you're not going to get good sound because what a microphone and a phone does is it picks up all The sound all the way around equally so it's not going to pick you up like you should be picked up Okay, so you're going to want to use when there's a little lavalier ones Let's see here Questions you guys have any questions, you know, I'm kind of glanced over some of this stuff It's not exact And it's not real detailed, but you know for these 30 minute things It's kind of hard to teach you guys everything. I know in 30 minutes about filming videos. There's a whole lot more to it There's editing. There's you know sound, you know, there's your music. There's sound effects. There's b-roll There's so many different things that we use The long guy isn't a problem sound is great. Oh, well good because I mean it was loud as heck to me Just a couple minutes ago. He was back there. We tear it up. Just tearing it up So guys, I want to also report to you guys how my Test went today. I'm sending out emails to 400 people In the test is this the emails are identical. I'm sending 50% of my emails There's gonna be a picture of me sitting at my desk and I've got some of my survival food and I've got my book And I'm holding it up. Okay, and it's a play button on it That's in one of the emails the other email is the same email without that picture. That's it Now the reason I'm doing it this way is because one of them will do better than the other I know that for a fact. They're not going to be equal one always does better than the other So I want to figure out which one's going to do better than the other when I say do better How many people click on it and how many people buy? And once I figure out how many people click on it and how many people buy Then I can just kill the other one and then use the one that worked the best and send that out to tens of thousands of people Because I don't you know, that's one thing people don't understand as a split test is something you do before you do your primary mailing now Here's the thing you may not have a big list You may not have tens of thousands of people to email out to so in that case what I would do is start doing testing to your list So if you've only got you know, 600 people you're mailing out to do a split test anyhow and figure out which one worked better You know, maybe you had one with a picture without a picture two different headlines Whatever and then on your next mailing use the one that performed better So you can do it that way if you don't have a huge list I understand you can't do a test email and then your actual email and I started off that way, too The other thing I tell you is when you're doing these email guys and I see it all the time. I haven't Somebody I know since I've emails. I don't want to say it because they may be listening But they they will do like six different offers in one email. It's like, you know, here's some rings Here's a bracelet. Here's you know, this there's a watch Here's whatever and they got so many things in there that nobody's gonna buy when you're sending out a direct email for promotion It needs to be for a product just a single product. That's it. Okay, just a single product Just do it that way and you go, so we'll know but if I have like 10 different things they can pick from then I got a better chance to sell them something. No, you don't it won't work I mean, I used to think the same thing. It doesn't work. They just get confused They don't buy anything your overall sales will be lower if you offer them 10 choices. They just get confused. Don't do it Um, I appreciate getting an email announcing your daily live streams. Oh, cool. Yeah Now I don't do them On during the week. I only do those on saturdays And they come out thursday friday saturday you're gonna get an email about my live stream The reason I don't do it during the week is because I do five of them and I don't want to bombard you with emails Hey, I'm live again. Hey, I'm live again, but I I do do some text every now and then I may do a text On this next one. I have the ability to do that. I just don't do it that often I like some of your setups for close filming that your buddy has to mount cameras Archon mounts. Yeah, Archon my buddy at Archon. I know him the guy that Owns and runs Archon and I have some of his mounts. Matter of fact, I have one in my car right now Archon mounts shout out to them. They're really good. They do a really great job. I would highly recommend them here in the U.S I think they're up in Los Angeles somewhere. I'm trying to remember where Archon mounts is Maybe you have some of those fall. Those are really good So any help That is my overview for filming videos for youtube. There is a lot more to it But this should get you started that is a lot more information that I knew when I started I didn't know anything. I didn't I thought it was all about a camera Uh, and it wasn't all about a camera though camera helps. Um bombard me every day Oh my gosh, james. I'd love to but man some people don't feel that way. They don't want tons of emails I don't want to overdo it. Uh, when you send the email it doesn't link to a sales page or website Always a sales page Always a page where they can take action paul don't ever send an email where they just click and go to the site That's the other thing that my friend does Um And I don't want to say anything to him because he has some company that he's hired and he's getting ripped off Helping him out with his emails and all that never just send them to your website That that goes with ads to never just send somebody to your website Send them to a specific offer. I have a specific offer for my canned meats The specific offer is i'm doing a huge discount Excuse me as a matter of fact 43 off In the reason i'm doing this because i'm changing the labels of my cans From california to texas And in doing so, uh, I just want to get rid of the old labels and i've got you know Tens of thousands of labels to get rid of so hopefully i'll sell tens of thousands of orders Thanks again jr peace and blessings always to everyone. Thank you so much my friend Um, so that's what I got for you today. I hope you had a good day. If you have any more questions Put them in that chat there. I will try to pick them off and get them If you're watching this after the live you can put it in the comment section I also have links to all the stuff I talked about in the description below the video Which will appear after this is not live after this is not live. It sounds really, uh, difficult But it's correct after this is not live Hope you guys enjoyed this. Don't forget to subscribe. Give me a thumbs up. Come on now. I need that thumbs up guys I need that more than you can imagine. Give me that thumbs up. Don't forget to subscribe and ring the bell Turn on all bell notifications so you're notified each and every time I go live I love each and every one of you. I really appreciate you watching these videos I know your time is super important and for you to spend it with me. It means a whole lot to me So you have a camera and iPad to use during filming Have you used a teleprompter teleprompter like you showed last week in a video? Yeah, I use teleprompters paul for vsls So if i'm filming a vsl, and I want every single word exact Visual or excuse me visual video sales letter Then I always use a teleprompter and the one I showed you is the one I well That's kind of the one I use. Yeah, that's the one I use. Yeah, because I said yeah Yeah, yeah, I've got the actual teleprompter itself that I have the teleprompter software And that's always used on any vsl The promo I'm doing today will go to a page and there's a vsl there and I used a teleprompter for that So it's a great question Uh in there All right guys, I'm out of here. I hope you guys have a great day I notice you stopped the cards on saturday any thoughts on contests. I think they work well Unfortunately, I was attracting some people who just showed up to get free stuff And that's not what I'm about. I want to give you information I don't want to just give out money and I can do it. It doesn't cost me hardly anything But I want I want to attract the people who actually want to make a difference in their life Not just go out for free these all the time. So that's why I quit doing it I hope you guys have a great day. I appreciate you being here Do something today accomplish something today. Don't just sit around make something happen. It's up to you Now I got to make my camera happen here