 Rashmi, can you share a successful project from your own design studio? Yeah sure, when we were commissioned at Studio Korjan to design an air cooler back in 1989, it was the first time that a mass produced air cooler was being envisaged. At that time small outfits made metal coolers mostly custom made and few manufacturers made products that were out in the market. Very noisy, noisy and also they would rust. The brief for us was that it had to be a compact cooler and it was designed for window installation just like an air conditioner. We designed the product to be mass produced by a process of plastic injection molding and since it was large we broke it up into six interlocking plastic components which could be easily assembled. This produced the cost of tooling the product. The client had no manufacturing setup of his own and they used to get the product manufactured from vendors and they had an assembling facility and this saved them time and money. That was the birth of the high quality symphony air cooler. I know I remember I had one. Yeah and it was a product that was intended so that it would never rust. So actually in this way new materials, new manufacturing techniques played a great role in the success of this product. The symphony cooler caught the imagination of the market. In the first year alone the company sold 25,000 coolers three times what they had targeted. The product became the mainstay of the company and the company then changed their name to symphony limited. In fact we designers were amused when several imitation products cropped up in the following summer. Like they say imitation is the best form of flattery. So you know sometimes designers invent a product which applies an existing technology in an entirely new way. This could lead to a radically new product which could be patentable. Let me tell you about design directions. A design consultancy firm run by our friends Satish and Falguni Gokhale. They have come up with a design for a dry powder inhaler for asthma patients. Combitide starhaler is a 60 dose dry powder asthma inhaler providing uniform deep lung delivery of the drug to patients. Indiana inhaler has a very resourceful design and is designed to increase efficacy by helping the drug reach deep in the lungs where it is most required and give faster relief to the patient. This enables the drug dosage to be reduced by half. It also lowers the expense for the user and also reduces the amount of drug that going into the system. It is simple to operate by the patient and a special mechanism eliminates the possibility of the error of double dosage. Is it out finally? Yes, this has now been taken up for manufacture and it's available in Indian and global markets.