 how did you advertise on tv it was only through sports was the content integrations again this we did you know we did our spot buys in a in a in a sort of fashion that that made our requirements and i give you an example apart of course from the live match fcp is that you know the spot price that you do we also kind of bought spots what we call as a closer to the match because and we actually made commercials that can suit that particular spot and we scheduled it according to that okay so it was a very it was a very you know holistic plan that we followed it was not that you know we will buy 10 spots and we will run whatever ads we had we actually had pre-show we had closer to match we had live we had meet we had post and we actually had different ads that from the cricket or the context of the match at that point of time will make sense to the audience small example right closer to the match means like before the first ball is bold right now if you can build an ad that actually or the visuals of which actually resembles that the match is about to be started or about to get started right people connect to it because they are at that you know at that point of time in that mindframe right so that's what we tried to do uh toss is a beautiful example right toss is a beautiful example yes yes uh we knew from our research that a lot of a lot of fantasy players kind of look for that toss right because they get a sense of basically what is the pitch look like with the playing game and yeah it could be very effective they want to listen to the captains one and so forth right we kind of basically do one um ad just before that toss ad which looks like a actual toss yeah kind of creates a lot of interest in the user and they kind of take a pause and and look at your ad as you basically that's the actual match and then that was very effective actually yeah overall it just makes you know things for entertaining because they end you know it's entertainment that people see so our ad experience or journey was also you know we tried to make it as entertaining as possible I think I think one of the advantage of the sport aje aje um fantasy company um we get is we kind of basically have that closer partner for sport advertisement right so there were bicycles there were motorcycles basically who were who were doing or basically there is basically soap ads on on on basically live cricket match yeah but as a fantasy company um our integration with a sport is very very natural yeah yeah sports advertisement is a very very natural to a fantasy company compared to other company actually so we have the rivers to basically use the sport content very very effectively to reach as many users as possible 60 days of continuous cricket right and that that again that format itself fits into the into the you know the scheme of fantasy very well so yeah because you have to be at it for that long even in a fantasy correct you you actually get a chance to engage or the users rather get a chance to engage with the with the sport on the platform for a very long time otherwise you know once there is three matches and then there is you know a long gap there is chance that player will lose interest and in this last title our endeavor was to take the play with champ and the proposition of of of my 11 circuit to as many people as possible right and and that's that was the problem treatment which you are trying to take again um iqbal 2020 cricket is such a you know heavily consumed and unloved game um and that it will be happening in india for short this time iqbal 2021 is going to be as big as 2020 so in spite this despite the lockdown restrictions and all right and therefore you know it will continue to be that attractive property for for a lot of advertisers there is no talk about that just to add what abhig said right the intention and the objective are always because as abhig said basically we are one year old brand to create brand awareness and brand recall right by by this massive reach of of tv basically right because if you look at basically tv and fantasy uh live cricket and fantasy the target segment has a hundred percent overall right yeah so so our objective was very simple just create basically a brand awareness and brand recall and and tv tv really helped us