 This is Mike with the 21 report behind the scenes in Orlando, Florida for the 21 convention 2017 10 year anniversary event. I'm sitting alongside Tanner Guzzi. Tanner. Welcome to the show. Thanks. Happy to be here Yeah, it's great being having you man. So before we get into some questions I was wondering if you could give a brief overview of your talk and why you chose to talk about it Yeah, absolutely so I went through and I covered the title of the talk was the six elements of style and One of the big reasons that I covered what I did is one Most men today when it comes to self-improvements are really anxious and active when it's like I'm gonna improve my fitness I'm gonna prove my social skills. I'm gonna improve my finances But then the the story that they tell through their clothing their appearance just kind of gets left behind and What that can do is it can either support all these other improvements or it can kind of undermine these other improvements So they're trying to make and so a lot of guys forget how to or they don't even think to take advantage of that And so one it was to teach guys that yes this matters and why it matters And then two as I walked all these guys through the six different steps It was basically helping them understand that it's not a Prescriptive thing that good style does not mean that you wear a suit or that you're in the street wear or anything else But you have to factor in things like your body your style archetype the different tribes and cultures that you belong to Your own personal taste your different environments and then how much effort you want to put into your style So those six different things and when you factor all of those things in and they work consistently with each other Then you can develop a really good really internal sense of style that makes you feel authentic instead of making you feel like a fake So of those six steps those six elements is the one factor that If say a guy wants to improve his style is the one that you should focus on first or they that they all equally matter so they all matter But it's really established kind of like a pyramid because within each one of those as you move up the hierarchy Then they become less and less important And so the first one is is your body if you understand what fits you understand what works with your coloring What does and doesn't look good on you as far as like patterns or anything else like that Then that translates to anywhere in the world at any point in history So if you can figure that out then at least what you're wearing won't look bad even if it doesn't look Appropriate if that distinction makes sense. Yeah, so body would be a great place to start Great place to start and honestly when it comes to other people on YouTube or guys who write style blogs or anything else That's why so much time and energy is focused on body. They start there, but most guys just stop there, too That's the only thing that they really look at. Yeah. Yeah, awesome So what is the difference between men and women when it comes to dressing? Well, I like that, okay? so We have different aesthetic goals just like we have different goals with other things in life and for me doing having done this for so Long it's really easy to see men who are dressed by like their girlfriends or their wives or anything else because When you think about kind of like sexual prerogatives or what it is that we are trying to accomplish when it comes to relating to the opposite sex Or even relating to our own sex women benefit from youth from fertility from Kindness and friendliness and all these other things and so if you can communicate that can communicate Attraction and comfort through those things with their clothing, which is why they want to look younger Which is why they make their eyes look bigger and their lips look bigger through their makeup It's why they wear Dresses or skirts that flow or even their pants that are higher weight all these other things It's designed to look attractive and beautiful in a way that you're maximizing youth fertility kindness those kinds of things for men Youth is a liability, right? It's a lack of experience Fertility is not demonstrated the same way and we're more valued on our utility as opposed to our fertility And so for men the aesthetic goal should be demonstration of power experience Dominance respectability and authority those kinds of things and so guys who try to look cute are Signaling the wrong thing and it ends up looking inauthentic or effeminate or something else and it doesn't work for them Whereas if you try and look authoritative or respectable or at least Dominance somehow then you end up looking a lot better So what is the biggest mistake you see men make when it comes to you know, up, you know upping their style and Looking better So once they actually start to make the change because before the biggest mistake is just they get in their comfort zone And they make this idea that comfort is the is you know That's the end-all be all of what my clothing should be But once guys actually start to improve the biggest mistake that I see is they don't think about context They they over correct and they just assume okay I'm no longer wearing like baggy jeans and a polo shirt So I have to wear a suit it has to be a three-piece suit It has to have a fedora or they look at it as like I've got to go like total height Beasts and I'm wearing these killer sneakers and these jot like they just totally over correct as opposed to doing it progressively and making sure that what they're doing is consistent and congruent with who they are cool, so You mentioned in your talk the idea of fashion versus style. Can you expand on that and what you meant by it? Absolutely So the way that I look at it is fashion is a four-letter word like we just fashion is it's a no-go zone and the big reason Why is because fashion is the external world telling you as a man what you should be wearing And there's a component of that because the way that other people perceive your clothing does impact how how useful it is for you But what's much more important is for you to know and establish who you are as a man and then to use your clothing To express that to the rest of the world So rather than you being the receiver and the fashion industry or other people in the world being the feeder That's fashion style is you being the feeder and everybody else being the receiver So time and this has been your second time ever speaking at the 21 convention I wanted to ask how has this 10 year anniversary event What what's what's that? Have you seen any difference between a year ago and today this event? Yeah, one of the big differences that I've noticed is just the The level of the guys who were here as attendees is just higher Like you can tell that and some of these guys even if it's their first time just the audience that's being appealed to It's just better guys like it's guys who are really putting the action the principles that are talked about on the YouTube channel that are being Talked about by the other speakers and what's so fun is being able to see it move even in just small steps out of Somewhat theory into actual application and you're seeing these men actually make progress in their lives and become more of the Idealized men that they want to be as opposed. It's really easy to talk about this stuff on the internet Yeah, it's so easy and you get the dopamine hit of like I'm talking about this and these are kind of but to actually see men Who are here and they're putting in the action is awesome I'm curious because this whole event is about you know becoming the ideal man Have you ever thought about is there an ideal? Style that men should aspire to nope there's not no because if you were to look at you go across any time in history And you look at like the colonists and their style was very different than ours Where you look at Genghis Kong and the Mongols and their style was very different than ours or you look at Vikings And that's why I talk about those six steps in those six components because Those things are applicable wherever that system works at any point in history at any point in the world in the past Now we're in the future, but as far as like all of that coming to a specific conclusion That's the both the beauty and the difficulty of it. Yeah, cool So before we wrap this up and people want to learn more about you more about your work Where's the best place they can go? So the best place is the main website, which is masculine dash style calm On top of that I run a YouTube channel. That's where most of my new content comes out And so you can just go to YouTube and then look up my name Tanner Guzzi or look up masculine style And then also on Twitter and Instagram are kind of my most active and it's at Tanner Guzzi So that's T a n n e r g u z y Awesome. So with that you can get first access to Tana's talk first on 21 university calm You can also click on the link below this video Tana once again. Thank you for being here for having me man Great having you so this has been Mike with Tana guzzi signing off for the 21 report. Thank you