 passive marketing, social media here, social media there. You know, I'll try to do some PR type things myself. Keep watching to find out what book we're talking about today. My name is Kyla Denonio. Today we are talking about a really fun marketing book and that is attention. This book will make you money. The author of the book is Jim Kukro. The genre of the book is nonfiction. The theme of the book is marketing business. Okay, jump right in because there were so many things that I loved about this book. So let's get into my favorite quote from the book and that quote is this. Inventors make the item, marketers make it fun and make you pay attention. Let go of your ego and create. So attention, attention, attention, this book will make you money. You gotta have the thing that people can buy once it makes you money. Okay, and that gets us into two of my favorite things that I learned which are really important about the fact that you have to let go of the ego and just create. The first thing is make it easy for people to buy from you. Okay, and the second thing is the difference between publicity and attention. So let's get into those. So the reason why it's so important that you let go of your ego and create. I see this online all the time especially on the apps that have the short form content. They're all about like make a video. That one video could be the thing that makes you viral, makes you do this, makes you do that. Make the video, make the video, make the video. Yes and okay, and that's what this book teaches you. The and. Yes, you make the video, you get the attention, get someone watching you for eight seconds. What's your call to action? What's the thing that you're selling? Where's the website? It's one thing to get the attention. If there's nothing there when they click on it, what's the point? Just to follow you and then you don't talk about it again. It's got to be more than that. Okay, so the attention can make you money but you have to have things set up as well. Right, so that was so so so important. And that ties into attention versus publicity. Publicity occurs if you're famous but anyone can get attention. Okay, if I'm out having lunch at a restaurant, the news is not going to follow me and say, wow, look at Kyla Delano. Oh, she had a steak. Oh, she didn't drink. Oh my god, is she pregnant? Nobody's watching me. Okay, but attention that can be good or bad. Right, let's say I'm at a restaurant. I end up throwing things all around the place. Well, now I have everyone's attention but that's probably a bad thing. Let's say I'm at a restaurant and it's one of the best meals I ever had. I do a video review about it. Well, now I have their attention, now people are going to the restaurant. Okay, so it's really important to know the difference between publicity and attention. Well, I'm learning all about how attention can make you money and for me how I can get more podcasts. Let me just say while you're here, subscribe to the channel. I talk about non-fiction books. I talk about fiction books. I talk about all the things. Okay, so go on and subscribe to the channel. I picked it up because I'm trying to market my podcast even more than before. What I've been doing for the last three years has been passive marketing, social media here, social media there. You know, I'll try to do some PR type things myself. You know, I'm getting on Helper Reporter out trying to mention it but I'm trying to get into like active marketing. Okay, one of my favorite things there's an entire section called make it easy for people to buy from you. That's really important because I get a lot of people who reach out to me and want to be a podcast guest on You Are Lawyer. I think it's easy for you to find my email address. You just have to click about and then it's right there on the page. And while that works, I've actually since changed the website so that you get to the website, you get my header and then immediately says refer yourself to be a guest. Boom, putting your email address. Okay, so we're just making it really easy and buying for me is making yourself be a guest, right? Offering to tell your story on the podcast. So I'm gonna make it easy. Make it way easier for them, okay? This book was really good at teaching me the difference between attention and publicity. Okay, attention will make you money. Publicity just has people talking about you. Now that could turn into money in the future but it's a really long form way, right? But it's a very passive way. Now, typically, you know, in the fiction reviews, it could be yes or no with the reread the books. The marketing books have been leaning towards yes. I think they they're winning with the reread because they're instructional, right? So it's a little bit different. I am actively learning something which would make me want to revisit the book and reread it. And this one definitely a winner. Winner, winner, winner. Absolutely, I would reread this book. Absolutely. Let me know. Are you interested in marketing books? Do you want to make money? Give attention. This book will make you money, okay? So I will see you next time on Kyla's Reading Day.