 And here's the ARM Cortex M7 here at the Atmel, and you have a real board with a real CPU. Yeah, everything is ready for you to evaluate our Cortex M7 Flash MCU. We are offering two different series, some S70 and some E70 series. So it's S70 and E70, what is the difference? So the main difference is coming from the Ethernet and CAN, which is only available on the Cortex, on the S70 series. So there's the Ethernet part and the one without Ethernet? Yes. So what do people do with Ethernet? So people are doing many things like IoT Gateway for example. And we integrate as well iSpeed USB. We have up to 2 megabytes of flash, up to 384 kilobytes of S1. And out of the 384 kilobytes of S1, you can run your code out of the TCM, which can be up to 256 kilobytes of S1. And so this is a high performance Cortex M, the highest performance ever. That's highest in the world. In the world. So you will not find any other Cortex M running faster than this one. How could you do it so fast? And what's the choice you made? We have made a choice to get a 65 nanometer node to reach the 300 megahertz on the frequency for the core. 65 nanometer nodes, 300 megahertz? Yeah. How about power? Is that high? Power consumption? So power consumption has been limited for this device. We have about 200 microhertz per megahertz in active mode. That's pretty good, no? Yeah, that's pretty good. Impressive for such a device. So how is it compared to previous Cortex M4 stuff? So we have, in fact, if you compare Cortex M4 to Cortex M7, we have more than triple the performance level. So in fact, you have three times the Cortex M4 performance in our three times. That's a big jump. That's a huge jump. Does that mean all the ancient things, all the everything in the world is just going to get faster now? Yeah, you will have also that processing faster for sure. Thanks to the DSP instruction set that we have inside. So let's take as an example a printer which has to process data. Let's take an example as an audio system with a many-year channel in parallel that you can process. So that's quite impressive. Exactly. There's some audio stuff. How about even 3D? No, not yet. That's more for Cortex A-class products. But people can have displays and they can do graphical stuff. Yeah, you can do graphical stuff. More than before? Yeah, because we have a more powerful device. But the device is not targeting only HMI application. All right. And so how soon is this available? So kids are available right now. You will have samples available early March. And mass production is scheduled for June. So everything is set up to start evolution right now. So this available right now is a price? Yes, and $125. And people can have this and this is a perfect one to start developing? Yeah, you have wings for Arduino. You have wings for Arduino shield capability. You have wings for our Atmel extension boards. You have Ethernet. You have quad spy memory. You have audio in, audio out capability. So it's just going to get faster and faster and then what? The limit or no? The limit will be... For the internet things, for the embedded world. What's the limit? Where does it start? For the Cortex M world, the limit will be driven by the core itself and by the node that you will use. So this one has been... The Cortex M7 core has been announced to reach higher frequency on the higher node. But we have the highest frequency in the world. So at least today we are very proud to announce this device. So you have the fastest, you also have the lowest power, the Cortex M0 plus? We have also Cortex M0 plus. So we have a full range of devices. We even have Cortex A5 products. So on Cortex A class. What do you do with A5? So with A5 we can do... Running Android? Yes, exactly. We can even run Windows Compact. We can even run ART-US on our Cortex A5. And to several applications such as high-end HMI. So Atmel is an embedded world expert, right? You don't want to get into consumer Cortex A... No, no, no, totally. We are right. Our Cortex A5 is more dedicated to power sensitive applications. And we are not targeting mobile phones or tablets. That's not the purpose of our device. Embedded stuff. Embedded stuff, totally. You're right.