Design of Densho and Joucho - narrating Japanese wisdom and emotions: Masahiro Kawatei at TEDxTohoku





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Published on Oct 27, 2013

(English follows Japanese)




Masahiro Kawatei
CSR Manager, Public Relations Office, Hakuhodo Inc.

Born in Ashiya city, Hyogo in 1963. Representative of CEPA Japan, member of the Japanese Committee of COP10, PR chairman of Global Compact Japan Network, society member of Tohoku University Ecosystem Adaptability GCOE "Green Renaissance Project", and much more.
Mr. Kawatei entered Hakuhodo Inc. in 1986. He was one of the founding members of a popular TV documentary program "Jonetsu Tairiku", and was in charge of the media contents for "Team Minus 6%": a national campaign against global warming. In 2008, he established the Environmental Communication Department in Hakuhodo Inc., and has been working at his current position as a CSR manager since 2012. Mr. Kawatei also successfully made a proposal at the Tenth Meeting of the Conference of the Parties (COP 10) Communication, Education and Public Awareness (CEPA) discussion as the member of the International Union for the Conservation of Nature and Natural Resources Commission on Education and Communication (IUCN-CEC). He is also a professional photographer and is a member of Japan Professional Photographers Society (JPPS).

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)


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