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Design of Densho and Joucho - narrating Japanese wisdom and emotions: Masahiro Kawatei at TEDxTohoku

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Published on Oct 27, 2013

(English follows Japanese)
「伝承と情緒のデザイン」

「伝承と情緒のデザイン」で、人をつなぎ、想いをつなぎ、世代をつなぐ。伝承の国である日本、その日本に育まれたからこそ大切な役割がある。


川廷昌弘 
株式会社博報堂広報室CSR部長

1963年兵庫県芦屋市生まれ。一般社団法人CEPAジャパン代表、国連生物多様性の10年日本委員会委員、グローバル・コンパクト・ジャパン・ネットワーク広報委員長、東北大学生態適応センター「海と田んぼからのグリーン復興プロジェクト」事務局メンバーなど。
1986年、博報堂入社。テレビ番組「情熱大陸」などの立ち上げに関わり、地球温暖化防止国民運動「チーム・マイナス6%」のメディアコンテンツを統括。2008年に環境コミュニケーション部を創部。2012年から現職。生物多様性条約締約国会議(COP10)の教育とコミュニケーション(CEPA)決議で提言し成果を挙げ、「国際自然保護連合教育コミュニケーション委員会(IUCN-CEC)」メンバーとなった。また、「公益社団法人日本写真家協会」の会員でプロの写真家でもある。


Masahiro Kawatei
CSR Manager, Public Relations Office, Hakuhodo Inc.

Born in Ashiya city, Hyogo in 1963. Representative of CEPA Japan, member of the Japanese Committee of COP10, PR chairman of Global Compact Japan Network, society member of Tohoku University Ecosystem Adaptability GCOE "Green Renaissance Project", and much more.
Mr. Kawatei entered Hakuhodo Inc. in 1986. He was one of the founding members of a popular TV documentary program "Jonetsu Tairiku", and was in charge of the media contents for "Team Minus 6%": a national campaign against global warming. In 2008, he established the Environmental Communication Department in Hakuhodo Inc., and has been working at his current position as a CSR manager since 2012. Mr. Kawatei also successfully made a proposal at the Tenth Meeting of the Conference of the Parties (COP 10) Communication, Education and Public Awareness (CEPA) discussion as the member of the International Union for the Conservation of Nature and Natural Resources Commission on Education and Communication (IUCN-CEC). He is also a professional photographer and is a member of Japan Professional Photographers Society (JPPS).


In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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