 Oh, what's up everybody once again is brand man Sean and this is inside the network where we show exclusive clips and artist sessions from inside of brand man network.com and this particular clip right here is a great session where Corey talks about something that's mysterious for a lot of artists and artists ask him about LinkedIn but not just, you know, regular LinkedIn. How do I build my profile? How do I network on LinkedIn and do it effectively? And I must say, Corey dropped some gems in this one y'all. Check it out. It's the network. On the book, digital book, I think it's master music, networking online, that one. Sean was talking about LinkedIn. So like when that like in my experience is using LinkedIn like like right off the bat, of course, it's meant for like professionals and shit. And they were talking about the part where there's like A&Rs in the search and and like what would be like the best way to like set up a LinkedIn page for your personal brand? Like would you have to make it look I guess corporate type stuff or like do you make it like to the style of how like you'd have your Instagram or Twitter? No, you would definitely want to be a lot more businessy. So LinkedIn, you got to think about the type of people that are on LinkedIn. They don't they don't care about your cool pictures. They don't care about, you know, to an extent like they want to see things like that. But it's a lot more very similar to what I was talking about with influencers. It's a lot more like bottom line kind of thing. Like what are you doing a professional level? Is your business well put together? Are you the type of person where, you know, where we can do a lot of B2B and I feel pretty comfortable and have good faith in it. So it's just a matter of, I mean, from an artist standpoint, I would say how on Instagram, you would kind of show up a lot more of like your personality, like what's your fantasy on the back end or something like that. It would just be communicating information to these people, posting information to ladies. People know you have like a solid understanding of like the business. So maybe doing like small case studies on certain things you've done to like build yourself out. Or even down to kind of having it like portfolio style. So the main thing you want to do is like optimize your page off really. You want a clean profile picture, something professional, something clean. It doesn't have to be like you in a suit and tie, but you don't want it to be like, you know, like you posted a bottle in your hand, something crazy like that. Something that if a chief financial officer of Atlanta came across your profile, he may not be the A&R, but he knows the A&R at Atlanta, right? But he'll be more likely to communicate to you because you look like someone wants to talk to. And then of course you want any accolades, anything that makes you stand out. You want to list it on your page, listing skills. Like you want it to be listed the exact same way you would do it as if you were going for a job interview just for like a regular night to five. You just want to tailor it towards like the kind of things that people in the music industry care about. But a lot of that, to be honest with you, like a lot of those guys, they had to do business, right? LinkedIn is a place where business professionals come meet with each other to potentially talk about business stuff. Back to, we want to know how we can help them make money. So even just like reaching out to people, it's always good to have an example. So like a portfolio on this just here are my, you know, here are my three best marketing campaigns around myself. This is what I was able to generate. This is the type of attention I was able to generate. This is the numbers I was able to get, the viewership I was able to bring in. This is how much I was able to retain, how much money I was able to make off of it, all that stuff. And then packaging neatly, like a proposal type for you. And then just people that when you come across people who you feel like can help you on some type of way, just use that to kick off the conversation. Because people on LinkedIn are usually pretty open to talking, as long as you have something to talk about. All comes down to how to, you know, like, what's going to make you stand out from the thousands of artists that are reaching out to these professionals on LinkedIn is all, all the other thousands are going to be reaching out saying, yo, how can you help me? What can you do for me? You're going to be reaching out to them with examples and what you can do for them. Like, look, man, if we work together, if we're able to do business, this is what I will be able to help you guys with, able to bring, this is how I'll be able to bring back. You know, okay, man. I hope that helps. I know you asked about setting up the page for SAFE, but it's really no, it's really no, like, special way. Like, the main thing you gotta have is just wait until you do one there. Like, if you're setting an example, man, that's what matters the most. Because people, people talk all day, you know, especially on the internet, people set up things all the time. When you have examples of work, when you're able to have proof of your work ethic and just the results that you generated from it, that speaks, you know, way louder than just, I'm an artist, my music is lit, you know, or I can, I'm a producer and my beats lit. It's like, okay, well, prove it to me. What did you do to show that it's lit? Like, how can you show me that your stuff is lit? At that point, like, would you present like an EPK? Um, EPK for those who ask for it, so those would probably be a lot more beneficial to, like, people on the press side, and maybe even, like, promoters who are on there. Promoters are on, everyone's on LinkedIn. Anyone that makes, has to fill out a W2 or, no, five chapters of their music business is on LinkedIn. But it's, I would say have an EPK on file. Like I said, just examples of ways that you've been able to generate traffic for yourself, and then just like any accolades or anything like notable that has happened since you've been kind of doing what you're doing. Just have those tucked away. Well, have them on your profile, easy to view, just like one click, like, where they get to it very easily. And they just always, like, kind of have them stashed away and ready to send out. So when you come across them, like, it could benefit for you, like, you know, that's the kind of information they want to see. But a lot of people, like, if you're able to get those conversations started, most people are going to ask this, like, do you have a website? Do you have an EPK? Do you have something where I can see, like, know what you have going on? It's the network. Cory nailed it on that one, y'all. Like, it starts with the business mindset. People are there to do business. They're there to do business connecting with other business professionals to do business. So you have to approach them like a business professional, approaching them like, oh, please go check out the link to my music. And all that stuff on LinkedIn is really setting yourself back. In the same way you approach people differently when they're with their kids versus, you know, if they were just out by themselves or something like that, that's the same way you need to think about LinkedIn, right? You're taking a different approach here. One of the big tips that I help a lot of artists out with is just this, right? You can find A&Rs on LinkedIn. You can find managers on LinkedIn. You can find people who work at Spotify, Apple, all these good things on LinkedIn. However, using LinkedIn sometimes to just prospect and find people is a great thing when you also take what you find and just reach out to those people on social media. It's an extra step. I know it's a little bit harder, right? A little bit more dumb labor. But at the end of the day, you don't have to worry about being good at communicating in that business fashion, particularly if you aren't comfortable with that yet. A good thing to do is once again, find the people because when you find A&Rs and if you use some of those processes in master music networking online, I'll put a link to that in the description below of you, some of that stuff, right? You'll be able to find people that you never even knew existed but are able to help you. But if you aren't comfortable with actually speaking to those folks, right? You need to make sure you reach out to them, google them, take their name, and say whatever Mark Mathis Instagram, you know, you found Mark Mathis, the A&R at Apple on LinkedIn and then you go just basically Mark Mathis Instagram, maybe even A&R or music or something like that in Google and you'll probably find his Instagram or his Twitter or something. Super simple step. Now, when we talk about building a professional profile, being keen on results and just showing your streaming numbers or something like that or that the name of your label, if you signed yourself, right? Having some of that information that poises and positions you as a business professional, some of your brand partnerships, maybe some of the festivals that you perform that, right? This is almost like an EPK but it's not your EPK. This is your resume, right? That's essentially what LinkedIn is. It's the resume and what makes me credible. What says that I'm a business professional and shows that I'm established. Many people have different things. So if you don't feel like you have a lot and you aren't impressive, don't worry about that. Write what you have. All that stuff can be updated as time goes on. And once again, if you're that worried about it, you can just find the people on there and then, you know, reach out to them on LinkedIn. As a matter of fact, I have another video about certain prospecting that you can find on my channel. Type in brand man, Sean LinkedIn. I'm sure that video will pop up. And then other than that, though, that's it. This is another episode of Inside the Network, where we show you some artist sessions and other exclusive clips from brandmannetwork.com. If you're interested in talking with me, call me Resby and just some of the other parts of the process. Then check us out because we're here to help you develop your brand and build with your fan base in a way that you receive mentorship along your process. So you have infrastructure where you don't necessarily need a full-time marketing manager and you still get the impact. You still get the insight because you're able to deal with this same situation on a budget. If you like this video, go ahead and like button. If you like it, you might as well share it. And if you're not subscribed, hit that subscribe button. But of course, just last but not least, it's the network and this is Inside the Network. Let's go. It's the network.