 Live from San Francisco, it's theCUBE, covering Samsung Developer Conference 2017. Brought to you by Samsung. Okay, welcome back everyone. Live here in San Francisco, this is theCUBE's exclusive coverage of Samsung Developer Conference, STC 2017. I'm John Furrier, co-founder of SiliconANGLE Media and co-host of theCUBE. My next guest is Dominic Venuto, who's the GM, general manager of the Consumer Division of the Weather Channel and Watson Advertising, which is part of the weather company. Welcome to theCUBE. Thank you for having me. Finally, I got the consumer guy on. I've interviewed the weather company folks from the IBM side, two different brands. One's the data, there's a big data science operation going on, the whole weather company. What weather channel, the consumer stuff, weather underground, that's your product. Yes, you saved the best for last. How's the consumer? It's where the content is good. So obviously the hurricanes have been in the news over the years, out here in California, fires. People are interested in weather, the impact. It used to be a unique thing on cable. Go to the weather channel and check the forecast. Read the paper. Now with online apps, weather is constantly a utility for users. So it's not a long tail editorial product. It's pretty fundamental. Yeah, we want to be where our consumers are. I mean, fundamentally we want to help people make better decisions and propel the world. And since weather touches everything, we need to be where the consumers are. So now with all the digital touch points, whether that's your phone, whether it's a watch, your television, desktop, if you still have one, you're still using it, some of us do, we want to be there for that very reason. And in fact, what we're aiming for is to move from a utility, because if we're going to help people make better decisions, a utility only goes so far, but be a platform to anticipate behavior and drive decisions. So talk about the weather underground and the weather.com consumer product. They're all the one and the same now. Obviously one was a very successful user-generated content, this is not going away. Explain the product side of the weather channel consumer division. Yeah, so we have two brands in our portfolio, Weather Underground, which is more of a challenger brand, very data rich, and visualizes data in a number of different ways that a certain user group really, really loves. So if you're a weather geek, as we call them, an avid aficionado of weather, and you want to really get in there and understand what's happening and look at the data, then Weather Underground is a platform. And we started... For four users to tie into, to put up weather stations and other things that might be relevant. Exactly, exactly. So we started out in 2001, where originally the first IoT implementation at the consumer level connected devices where you could connect a personal weather station, put one in your backyard, and connect it to our platform, and feed hyper-local data into our network. And then we feed that into our forecast to improve that and actually validate whether the forecast is right or not based on what people have at home. And we've hit a recent milestone. We've got over 250,000 personal weather stations connected to the network, which we're super thrilled about. And now what we're doing is we're extending that network to other connected devices. And air quality is a big topic right now in other parts of the world, especially in Asia, where air quality's not always where it should be. That's a big thing we think we can... What's an innovation opportunity for you? I mean, you point out the underground product was part of maker culture, people doing it yourself, weather stations evolve now into really strong products. That same dynamic could be used for air control, not just micro-climates. Exactly, exactly, yeah. In California we had a problem this week. Yeah, exactly. California's a good example, like really topical, where cities may have had great air quality all of a sudden, the environment changes, and you want to know what is it like, what is the breathing quality like outside right now? And you can come to our network and see that. And we're growing the air quality sensors every month. There's only been a few months right now, so that's expanding quite well. Some of the folks that don't know the weather channel back end has a huge data-driven product. I want to get into that piece as we've talked about it. Go to youtube.com, slash SiliconANGLE search weather company. You'll see all our great videos from the IBM events and around if you want the detail. But I do want to ask you what's really happening with you guys is two things. One is it's an app and content for devices like Samsung's using. And two, essentially you're an IoT network, and sensors are sensors. Whether they're user-generated or user-populated, you guys are deploying a serious IoT capability. Absolutely, it's one of the reasons that IBM acquired the Weather Company, which houses the brands of Weather Underground and the Weather Channel, is that we have this fantastic infrastructure, this IoT infrastructure, ingesting large amounts of data, processing it, and then serving it back out to consumers at scale globally. I mean, what are you guys doing there with Samsung? Anything just particularly on the IoT side? We've got a couple of initiatives going on with Samsung. A few I can't mention right now, but stay tuned, some really cool things in the connected home that we're excited about, that builds on some of the work. A Nest competitor? Not exactly a Nest competitor. Think more, think more... User experience. Kitchen. Kitchen, okay. Think more kitchen. Well, we had the goods cooking in the kitchen from our previous guests. The question is, okay, IoT personal, I get that. What else is going on with IoT for you guys that you can share? Well, for us it's... Obviously lifestyle in the home is great. Yeah, so again, going back to how do we make, how do we help people make better decisions? Now that we're collecting data from not just personal weather stations, but air quality monitors, we're collecting it from cars, we're collecting it from the cell phone, we're really able to ingest data at scale. And when you're doing that, we've got hundreds of thousands of data sets that are feeding into our models. When you do that, we've solved the computing challenge. Now we're applying machine learning and artificial intelligence to process this and extract insights, validate our data sets and our forecast, and then deliver that back to the end user. So one of the tech geek themes we talk about all the time is policy-based something. Programming, setting the policy. So connecting the dots from what you're saying is, I'm driving my car. I might want to know when it's hotter on the road, temperature. I might want to know if I'm running too fast and my sensor device on me wants to impact the weather. If I'm having trouble breathing, for instance, you use the lifestyle impact. So the content of data, is not just watching a video on the Weather Channel. No. So this is a new user experience. It's immersive, it's lifestyle oriented, it's relevant. What are some of the products you're doing with Samsung that can enable this new user expectation? Well, one of the products that we have right now and we're one of the initial partners for the Made for Samsung program is we've got calendar integration in our app. So now we know if you've got a meeting coming up and you need to travel to get there, maybe there's a car trip involved. We know obviously the forecast, we know what traffic might be and we can give you a heads up and alert that says, hey, you might want to leave 15 minutes early for that meeting coming up. That's in the Samsung product right now, which is really, again, helping people make better, helping people make better decisions. So we've got a lot of examples like that, but the calendar integration in the Made for Samsung app is really exciting. We recently announced, in fact, I think it was this morning, we announced our integration with TripAdvisor. So similarly, if we see time on your calendar and the weather is fine for the weekend, we might suggest outdoor activities for you to go and explore using TripAdvisor's almost one billion library of events that they have. What's the coolest thing you guys are working on right now? Oh, that's a long, that's a very long list. I say that I'm probably the luckiest guy in IBM right now because I get to work with millions of consumers. We reach 250 million consumers a month. And I'm also bringing Watson to consumers and artificial intelligence, which is a unique challenge to solve, introducing consumers to a new paradigm of user interaction and ability. So I think the most exciting thing is taking artificial intelligence and machine learning and bringing that to consumers at scale and solving some of the challenges there. So congratulations, big fan of IBM with their doing the weather data, the weather company, weather channel. Bringing that data and immersing it into these new networks that are being created, new capabilities, really helps the consumers. So hope to see you at the think conference coming up next year. Yes, we're excited about that. And you may stay tuned. We may have some more exciting stuff to unveil. Make sure our writers get ahold of it, break the stories. It's theCUBE bringing you the data here, the weather's fine in San Francisco today. I'm John Furrier with theCUBE. More from live from San Francisco for the SDC, Samsung Developer Conference after this short break.