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UpSellTraining-PurpleCow.wmv

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Uploaded on Mar 1, 2010

Sales and customer service expert Maryellen Ferring of UpSell Training uses Seth Godin's "Purple Cow" as a launching point for a talk to the Arizona Women in Lodging meeting in Phoenix, Arizona. She describes how hotels (and individuals) need to take a chance in order to be successful, picking a market position that will break through the noise of hotel marketing.

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