Upload

Loading...

Toyota "Camry Thrill Ride Experience" -- Saatchi & Saatchi/Los Angeles

17,469

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Dec 18, 2013

Camry is known for being reliable, but not necessarily exciting. To change this perception, we built a giant roller coaster and took a few hundred unsuspecting people through it in regular stock Camrys that were driven by stunt drivers. For those who couldn't attend the two-day event, we created two digital experiences. The first was an immersive 360-degree street view web banner where people could experience the entire track. We also created a multi-cam experience of the ride that used YouTube annotation to seamlessly switch between eight different POVs.

Loading...

When autoplay is enabled, a suggested video will automatically play next.

Up Next


to add this to Watch Later

Add to