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You Can Google It: Google's Mobile Strategy

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Uploaded on Nov 16, 2011

Search no further for information on the Google's mobile strategy. Watch TBR's webinar that will help you better understand what Google is doing, and why it matters to you.

Google's dominance in several market categories such as search and advertising has allowed it to spread its investment into a variety of new markets -- including cloud, applications, devices and even network infrastructure. The company's preeminence has had a profound effect on how consumers use phones and access data, particularly within the mobile space.

Join Ken Hyers, Senior Analyst in TBR's Networking and Mobility Practice, as he takes you on a deep dive into the Google mobile ecosystem, highlighting how Google has become the poster child as the next-generation service provider and ecosystem player.

In this 45 minute presentation Ken will share actionable insight into working with or adopting Google technologies as well as addressing the following questions:
•What is Google's overall mobile strategy?
•Where does Google make its money now and where will it in the future?
•What is the impact of its strategy on service providers?
•What is Google's impact on OEMs?
•What is the future outlook for Google in mobile, and for its partners

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