 There are three things that make a great MC. Number one is that the MC needs to be prepared. They need to have spoken to everybody in advance. What do they want? What key messages do they want to convey? What would make them comfortable on stage, either online or offline? All of that's really important. The second thing to remember is that the audience is at the core. So when you're talking to the event organizer or the sponsors or various different stakeholders is that it all comes back to the audience about how they might interact, what they want to learn, the various different flow of the event, et cetera. They need to be so, so carefully taken care of. And the third thing is that the event needs to be cohesive, where you weave all of the different strands together from the Twitter hashtag to the sponsors message to different videos to polls to interactivity to digital networking, where you basically see all of the subtle elements that will make the day of success. And then you're the one to bring them all together.