 What is up, everybody? Welcome back to the channel. You guys day in the life just behind the scenes building a funnel for a client shout out to Andrea top producer kicking ass been doing real estate for for years now in the Cleveland Ohio area. So she's just crushing it built a built a built a huge, huge audience and huge network offline. But now as we go to online as we go now into social media marketing and more like social media targeting right with ads. It's all about you guys getting people to click and whether it's ads or organic, you know, if you're in the real estate space and just just overall business if you're out there capturing leads right you're in the client services business. You're trying to build an audience and get the attention of certain people whether that's buyers and sellers if you're in the real estate space or any other space right you're getting your you're you're you're you're you're giving value sharing your knowledge sharing your business sharing your products and services and hopefully trying to build something out of it right. Where we're at today with the internet where we've always been with the internet but where we're and where we've always been with social media the most successful ones are getting you to click whether you're watching this video on YouTube, Instagram, Facebook, LinkedIn, Pinterest, TikTok, whatever. The audience the front end is is the audience the front end is the platform is social media but the back end getting someone to click and come into your back end. No pun intended right. That's what it's all about is getting a percentage of these folks to actually click and so what I wanted to do is I was just day in the life just building a funnel for a client a real estate agent. She's out there marketing a specific listing a property for sale and I'm going to show you how simple it is to capture a ton of leads on social media. Okay this is this is what the market is doing and this is in the real estate space right this is in the real estate space but but I truly believe it's in it's in every space every space. You need a link you need a link that people can click on right and that link there's so much more that goes into that link but that link you need to own that link you need to be tracking that link needs to be taking people to a capture page which I'm going to show you I'm going to show you what I built what I just put together for for a top producing real estate agent. If you want to if you want me to help you like this if you want me to show you how to do it yourself like let me know reach out to me I'd love to talk to you. If you're in the real estate space and you're really trying to build a brand on social media but more like trying to try to build a brand locally that's what I coach right how do we get the attention of our local audience. That's our local our local targeting right and that happened with Facebook ads as as agents go out there and post their listings as they go out there and post their open houses. All everyone's doing is just throwing spaghetti against the wall. Yes you have a handful of people that that that follow you that know you and trust you and do business with you your past clients your uncles your aunts yes those are make up a very few percent on your Facebook profile. Right as far as people following your friends but as you scale your friend count up you guys as you get to the thousands and thousands of friends it doesn't matter what platform it is when we post our content this open house. It's being seen by 10 people who don't even live in that area and this is a Facebook group of 4.5 thousand and I can see the 10 posts I can see the insights because this is my group right I'm the admin of this group. So it's like dude look at that engagement it reached 10 people I'm one of them. I'm in California this property is in freakin. We're going back to that post every post is the same I could just work off of any of these posts but let's go back to back to bills. It's like dude like like this right here 12 people it reached 12 people. This is typically how how how most real estate agents post their listings how they post their listings how they post their open houses and I'm going to show you a simple tweak tweak you guys so stay with me if you're new to my channel. Subscribe if you're following me here on Facebook stay in touch because this is the basics. This is how you capture a ton of leads online right that shot to bill but that's not how you do it that that's not how you do it but I'm going to show you a little tweak. I'm going to show you the little change that we need to be making to the to the text of our post and it doesn't matter if it's organic like this. Right God knows he's posting it on his business page. He's posting that that listing on his on his personal profile. He's posting that listing on Instagram on LinkedIn. He's posting that listing over here in Facebook groups. He's he's in my Facebook group right here and he's posting his listing right. That's what most people call social media marketing and that's not that's not you guys but let's really dive into the text and and and and I'm going to show you what I put together for for Andrea. Okay so it's this it's this basic you guys it's it's it's this of a little tweak and here it is it's the call to action. So everyone always has the right content. I truly believe you guys write the best stuff man I'm telling you that the bullet points the emojis like that shit looks amazing right. You guys kudos to you guys you guys always get that part right but it's the call to action that we're missing. It's the call to action 99.9999% and I tell this story every single day the 5000 friends that follow that that I have on Facebook on my personal profile. The 5000 friends are agents they're not they're not family they're not friends from high school they're not my uncle and it's not my brother that's my friend on Facebook. No dude 5000 real estate agents and it's been that way since 2017 all unfriended for you a few will unfriend me and I'll just replenish and get back to 5000. I'll always come to my personal profile you'll always see that 5000 right and every single one is an agent. So if you can imagine over the past few years how many posts I've seen that's why when when I try to give advice to agents I'm like dude you understand I've seen tens of thousands of these pages. Like we're not just talking about the seven people in your office and your broker is the shit in your city and you and you're being coached by him and you're believing everything he's telling you. No dude like I've seen this by the hundreds of thousands at this point right where it's the same typical post and the same typical call to action right this is not the call to action and no one's calling no one's calling bill right no one's calling. Not not off of this marketing right not off of this marketing because again as we skull our friend count up you guys majority of our friends don't even live in the area. That's why I always I always say it's like dude those of you that are watching this video right now comment below if you're in San Diego. Not one of you especially if you're watching this on Facebook. Well if you're watching this on Facebook and YouTube that's where this video is going Facebook and YouTube. Not one of you live in San Diego. Not one of you. So if I was promoting my listing in open house and posting it on social media not one of you that follow me are on are living in San Diego. Nor are you moving to San Diego. Right and that's how it is vice versa you guys so when I'm seeing shout out to Bill but when I'm seeing his open house it's like dude and I'm one of his 1900 friends. Instagram TikTok LinkedIn Facebook it's all the same dude majority of us don't live in that area. So rather than rather than here's the little tweak you guys two tweaks two tweaks tweak number one this all text the image all that stuff is fine all that stuff is fine. But but one one tweak is rather than just blasting it all over these damn platforms run a Facebook ad bill run a Facebook ad. Bro run a Facebook ad target your local area run a Facebook ad run an Instagram ad and brand the hell out of that property in that local area. People that live in Dearborn are more likely to come physically to that open house than people like me across the country who are seeing this post all 12 of us. Right it's like dude like we don't live in that area bro like like like so so so tweak number one same text same image and everything. Just run a Facebook ad man learn how to get the attention of your local audience that's number number one here's number two here's number two. After seeing tens of thousands of pages of posts right agents following real estate agents here on Facebook specifically right 99.999% of the 99 and then I'll tell you what the 1% is 99% of the time. That's the call to action. It's a phone number or an email 99% of the time dude and I'm talking about after seeing tens of thousands of real estate post listings and open houses right now. Now this ain't about the property going fast and depending because your market is on fire and freaking homes are going under under contract and freaking nine nine hours and you got freaking 17 people who freaking who put in an offer. We're not talking about those anomalies and in the way the market has been weird over the past you know several months we're just I'm just kind of giving you a broad a broad a broad strategy here a broad strategy. How can we capture leads in our local area that's what this is all about dude. How can I post this and get the attention of that audience in Dearborn number one Facebook ad number two this call to action that's not the call to action. So again 99% of the time I'll see a phone number or I'll see an email no one's calling bro right no one's calling. So so if it was an ad number one if it was an ad thousands of people in Dearborn would be seeing this post right now. And then number two rather than this being the phone number you would have put or I would have put or we would have put something like click here for all the details or because it was an ad it would it would be actually learn more down here. So you would see a learn more button when you see when you run Facebook ads you have a learn more button down here right so if you go through the newsfeed like let me show you guys. If I just if I just go through the newsfeed right and I see a sponsored ad I see a Facebook sponsored ad I'll see a learn more buttons right here sponsored. This is a Facebook ad there's the learn more button right so on the post on the post I would have a learn more button so down here in the call to action it would say click learn more for all the details or I could have put the link there as well. Click here to learn more but it'll still it'll still have to learn more button right. But the point is man number two number two the call to action becomes a click click learn more for all the details when I click out a cane straight to a single page one single page shout to Andrea. I'm not done with this page it's a simple simple page that image I know it's freaking pics later that image I'm waiting on another image so I'm not done with this just yet. But but but that's that's just such an eyesore that photo I need it to be crystal crystal clear in the background but when you click the button it'll bring you straight to this this is the living room. And that's a simple opt in page you guys that right there that right there you guys is as basic as it needs to be that basic a simple page over here there's nothing like that right. So when you can run this as a Facebook ad when you can provide a link a simple landing page not and let's go to these other ones too here's what I want to show you. So so 99% of time that that that's the call to action right a phone number or an email the 1% the 1% let's see actually that's the same bill the 1% would actually post a listing or a link I should say a link like. Another open house again just phone number just listed let's see if this one provided a link see no link just phone number for showing just like dude it reached one person I'm the only person this is in Pomona it's like dude I'm like I don't even. Like like I'm in the same state you know like and this is what this is called this is what people are calling social media marketing you guys but I'm trying to show you what. What see so everyone puts their phone number right but whatever link is shared. I wanted to show you so look there's all the tax and look okay so this is my point look man look. So so again Lene. Good good good text right good text the content good good text but the call to action again the phone number the email. And then and then here's her website so as I click that's not a website that she owns because that's her brokers William strew right that's her website but that's William strews domain. So she's just you know promoting William strews domain when she should be promoting her domain right so so that that's what I see typically the 1% of time 99% of time it's the damn phone number the email but but but over here if I ever do see a link that's what I see. That's what I see 10 out of 10 times is that most real estate agents are just simply posting their their their exp site their Keller William site their coldwall website their William strew website when it's like dude that that's not what you want to be posting. Again moving forward moving forward if you're really trying to make the social media thing work and you're really trying to build a build an audience and especially target your local area if you're trying to farm a few zip codes in your backyard. This how you want to be doing it man this needs to be an ad we need to be targeting that local area and then and then number two rather than send them to your fancy website and in this case the fancy website doesn't even work. That's another imagine if that was an ad and she was running ads to that link it's like you don't want to be doing that so so you got to be again if I clicked this was Andrea. I click I'm coming straight to this one page right straight to this one page few bullet points on the property and I'm often in. Here's what that looks like name email phone number. Send me the details when they opt in. Andrea gets a notification right away. Hey a new lead came in and then that lead lands on page two. Thank you for your interest. This is thank you for your interest in three two two Nicole Lane here she's on video and let me play let me play this video for you. In regards to three two two Nicole here in Sagmore Hills. Now what I'm going to be sending you is an information sheet to give you all the details about the house telling you about all the updates. It's like two ranches on top of each other plus a gorgeous walk out lower level that you're just not going to believe and make sure you check out the photos I'll be sending you the house has been updated all the appliances stay. I want to make sure you get those details and writing because if you have any questions you can always reach out to me. I'm Andrea Gould and the listing agent and one of Howard Hannes greatest realtor so definitely give me a call and continue to check your emails as I get listings in the areas. I will be reaching out to you all throughout Northeastern Ohio so up next check your email and also if you click the link below you'll be able to schedule an appointment to have me come out to your home. Give you an estimated value of your home. How soon we can get it sold or how slowly you want to get it sold so you can be ready to move into your next home. I'm a listing agent and a buyer's agent so don't forget to reach out again click the link below and we'll talk soon. That's the flow you guys we went from that post which would have been an ad right which is what I'm encouraging you guys to do as an ad to clicking coming to the landing page right simple landing page them opting in landing on a second. Page seen her on video telling them to schedule a call. That's it. That's it. So so so if you guys are going to continue to post organically because God knows you guys are going to keep posting to your 3700 friends that all live across the country. At least provide the link at least start creating these basic landing pages see all they're doing list with Laurel so this is this is list with Laurel so as I click as I click look at the link this link is hers. Right that link is her social to Laurel to Laurel that link is hers so so she's over here promoting this and as I click. She can chat which is awesome right this is more like it you guys this is this is what I'll see 1% of the time but but also the mistake that that that I see here is the fact that she gave me all this information. Before she asked for mine right so so as you look at this page this page is basic there's not much there a few bullet points maybe I'll put all that in the text of the post or whatever but but a few bullet points and having them opt in. I don't want to give them all that information right here and there unless you guys do but but you want to tease them a bit right you want to tease them a little bit you want to get you want to you want to you want to for sure capture the lead. And if you're running as an as an ad these would all be the local leads right so so shot to shot to Laurel she still got the right the right idea. But but with the more the more the more information up front the lower lead count you'll end up receiving because you're just giving up all the information when you should just be teasing them a little bit. Just at least get them in your pipeline and you just feed them more listings after that right it's all about capturing the lead you guys so. That's what I want to show you with a two page funnel that I truly believe every single business owner and especially real estate agent every single person misses when it comes to capturing leads on social media. So reach out you guys if you need any help with any of that and I'll see you guys in the next video over now.