 We talked about communication. Communication is the close, right? When we're closing a client, communication is the close. Most of you in here don't know how to close very well because you're not very close with your people, which means you're not very good at communicating. Some of you, you're not sold and neither is your team. Everybody is unsold on the product and when everybody becomes unsold, that company's in danger. Everybody needs to be massively sold and obsessed. So this person right here, they set the tone, set the standard, set the pace for what the example looks like.