 Welcome to Capacity Middle East Extra, powered by JSA. That's us. I'm Dean Perine at JSA, and we are coming to you live. That's right. We are coming to you live on location at the luxurious Grand Hyatt in Dubai. And I am here with my new best friend, Noa Khalifa. Noa is the Regional Director of MENA for AMSIX. That is Amsterdam IX. Noa, welcome to the program. How is the show going for you? Hi, thank you, Dean. The show is going well. It's my third show here in the same hotel, the same capacity. And yeah, so many people. It's great to be again here with all these friends around us and all these partners around us. So always happy to be here. And always happy to be in Dubai. It's my first time ever being in Dubai. And on Monday, we did a kind of a tour of the sightseeing, and it was magnificent. Great. I absolutely loved it. Unfortunately, and actually on the other hand, also very luckily, I didn't have any time to see anything because we had back-to-back meetings all day since I'm here. So let's talk about that. Back-to-back meetings, that must mean you're pretty busy. We are very busy. Why are you so busy? Because there's so much things to do in this region. As you know, AMSIX is an internet exchange. We are one of the largest internet exchange in the world. We are based in Amsterdam, 30 years. There's an internet exchange, 30 years. AMSIX is a non-profit member-based organization. And what we see, because we have so many experience in running an IX and being neutral and member-based. And as what we also see in the region, that so many countries in the region are now developing and they have the digitalization or their agenda, so many things happening. They would like to partner with AMSIX. They like AMSIX to come and to help them and to support them because that's the only thing what we do is we care. We care about the region. We care about actually the internet. And AMSIX is very delighted to be part of the growth of the internet traffic in the region. And I'm personally, I call myself a daughter of the region as I'm Egyptian. And I was not born in the Netherlands, but I've been raised up in the Netherlands for years. But now I have the opportunity to do something back from my region. And I have the opportunity and I'm so happy with AMSIX that AMSIX really cares. So together with our great partners in the region, we can do something for the internet and build up an ecosystem. And what we see here, the region has a very young generation. And I'm talking about the region is MENA, Middle East and Africa. And this young generation is very, very internet minded. They grow up in the internet business and they are in the internet environment. And you see internet is part of our daily life. Everything comes with the, is online these days and COVID helped us a bit with that. So you see that you have electronic cars, smart cities, virtual hospitals, e-learning, financials that being, you know, payment systems. So you see that the internet is part of our daily life. And that means that at internet should we have close to the user group. And by being closer to the user group, you see that CDNs, because all these things that I just named are, they are in need of low latency. And with low latency, I mean that it means that the internet or the content profile should be very close to the region or to the user group and the users. So you see that a lot of CDNs or what they called hyperscalers, they like to come to the region. You can see for example, Meta and Qatar having their pop and Qatar, Microsoft in the UIA, Google and Oman. But you also have Amazon for example is in Bahrain where we partner with Patelco from Manama IX. And today the day, Manama IX has a 500 gig peak traffic. That means that there is demand in the region. That means that internet exchanges can get the CDNs closer together with the ISPs connecting to the internet exchange and peer. And the moment that happens, the latency gets lower and that makes a customer a happy customer experience. So, and also we partnered in the region with Telecom Egypt, Egypt IX. And Egypt IX was launched in September last year. Today it has four connected networks and one ISP is connecting to it. So, and we are still growing. So this will not be the only two countries. There are more countries to come. And we have Lagos in Africa, we have Lagos. So yes, we are coming step by step. We are helping the community but we are also helping the internet to helping to have a better internet. This is personal to you, isn't it? After all of that, this is personal to you. I can tell, you're passionate about this and it's personal to you. I'm proud to represent AMSIX in the region because it's my region. I can tell, I can tell. If everyone had that kind of pride, maybe isn't the right word, but if everyone were as passionate or compassionate about providing the quality of life that your service is providing to the region, the world would be a better place. And that's exactly what AMSIX won't. Because we care. We care to connect people for a better environment, for a better internet. And that's why we want to help build the community. Yes, that's true. I love it. No, ha, that's all the time we have. Oh, okay. You did a great job. I wanted to talk about the fact that you are a female and that there might be challenges within the technology industry, but I don't think you're seeing any of those challenges, are you? No, I don't see them. And I don't think you will ask that question to a male colleague of mine. I wouldn't. He would sit and he would say, no. I wouldn't. No, I just do my work. And I think we have professional people here in the region that respect quality and AMSIX can deliver quality. No, you are a passionate, a compassionate and a very strong advocate for your company. Thank you for being here. Thank you for having me here. You bet. And thank you viewers for watching. We appreciate you're hanging out with us today at the Grand Hyatt Dubai at Capacity Middle East. Thanks for joining us.