 Today we're talking about Google My Business. What is Google My Business? Well, it's basically the, if you think back 15 years ago, it's what section of the yellow book do you want to be in, right? So Google My Business is the online directory. That's the interface that Google places your business, your hours, your address, etc. Onto their database, what they use for Google Maps. It's very, very important for your website. I can't tell you how many insurance professionals I run into that don't have Google My Business set up directly or claimed, right? So if you have Google My Business set up, you're set but you also have to make sure that you claim it as well. So if you Google your brand name and it says claim this business, make sure you click on that button that says claim and go claim your business because if you don't someone else will. They'll send you a postcard, you can claim it and that's how you get going on getting your actual directory listing set up with Google and it's super, super important for your marketing.