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Published on Jun 21, 2016
There's nothing fun about Bowel Cancer, but that doesn't mean raising awareness about it shouldn't be.
Bowel Cancer is Britain's second biggest Cancer killer, but if detected early more than 9 in 10 cases are successfully treated. The challenge is that many people are put off seeking treatment due to fear of embarrassment.
The campaign centres on an animation, featuring a likeable character named Bodie, who experiences the 5 main symptoms of Bowel Cancer. By having Bodie experience these symptoms, as opposed to a real person, the viewer is free to witness all of the awkward scenarios without feeling uncomfortable or embarrassed. Our aim was to entertain and inform at the same time.