 Property owners are the very highest quality buyers that there are known to real estate. This is what I believe. I'm sharing that with you for nothing. Just get out there and succeed. Conversation is the key to all closings. It doesn't matter where you get your leads from. You can spend $200 on Zillow or spend hours and hours and a lot of effort on open houses or whatever. But at the end of the day, you can run but you can't hide. And all you're doing, every activity that you do, it just comes right back to talking to someone on the phone. You get a Zillow lead that you pay $200 for a random person in your market's contact information. You could have met a Walmart and then what do you have to do with them? Call them. And then they answer the phone and they don't know who you are or what you're calling about. So we're right back to making call calls. You can't get away from talking to people you don't know on the phone. And it just happens to be the most effective, productive activity that you can do. So why are we hiding from this? Why are we doing all these other activities just to come right back to this activity? And why don't we just cut out all the middle activities that take time, money, and energy? And just for two cents a piece. Two cents a piece to get the exact property owner that you want to talk to's contact information and call them up just to make friends. You don't even have to ask them if they want to buy or sell anything. Just make friends with them, right? If you talk to buyers and sellers and you say, how did you pick your real estate agent? They're going to say the most common answer is going to be I had a friend in the business. Right? I had a friend in the business. You hear it all the time. A friend, a friend, a friend. Okay? So it comes down to what agent does the best job at creating the most friendships with property owners in the area? Ricky, that's long-term future deals. Ricky, that's listings. What about buyers? Property owners are the very highest quality buyers that there are known to real estate. They already know the gain. They know what they want. They know property insurance taxes, maintenance. They understand how the transaction works. You don't have to educate them. They're the highest quality buyers. Okay? Furthermore, you get business right. Now I have agents that have only been doing this for a couple of months that are already closing deals. I have one that's four months in. He has seven listings and three pending deals. I've got another agent that has two listings and one pending deal. Just after a couple of months. Okay? So the bottom line is that closings happen every single day forever. Through 9-11, 2008, the pandemic, closings. There's people signing closing documents right now as we speak. Hundreds and thousands of them right now all over the country and in your market. They're signing closing documents right now. A buyer and a seller has agreed on a deal and are closing the deal right now while you're listening to this. You could be out there trying to make friends with as much people as many people as possible so that you can hopefully get involved in some of these transactions that are happening right under your nose every single day. Closings are happening all the time and if you're not out there talking to people, doing your job, making people feel comfortable with you, creating that great first impression, following up with some kind of vehicle to build personal brand, you're not doing your job. Okay? So I made 100,000 cold calls in my career over a 15-year period right before RedX came out. Okay? Right before RedX came out, I dialed 100,000 numbers with my finger. Okay? When RedX came out and I recognized that, wait a minute, this is exactly what I did to build my entire business for the last 15 years, compressed into a situation where you could dial 100 numbers in an hour and a half versus the eight hours it took me plus the extra eight hours it took me to look up the numbers. It took me 15 hours to look up and call 100 numbers. 15 hours. And now you can look them up and call them all within an hour and a half. You can do things 10 times faster now because of RedX. Make 10 times more damage. I have an agent that did 100 deals in this very first year because of RedX. Because it took me 10 years to get there. He fast forwarded his career by 10 because he did what I did over the course of 10 years all in one year. Okay? So people that are trying to run away from calling people, I'm scared. I don't know if people are going to like me and stuff. You're a real estate agent. You've got to be bigger than your emotions. And you've got to say, you know what? He's right. When I get a Zillow leaf for $200, when I could have got 20,000 property owners for that $200, what do I have to do? Cold call them. It goes right back to cold calling. If you go to an open house and get all the leads, what do you do? The next day, you cold call them and say, hey, you remember me from the open house? No, I don't remember you. We're right back to cold calling. Everything comes right back to calling people you don't know and creating relationships. So to me, there's not a second, there's not a close second place in this space. I tried all the different, you know, dialers and, you know, data sources. And it all came back to RedX when I realized how good the data was for RedX and how great the dialer is and how everything works so well. I never, I never tried to, I mean, I tried them all. That was basically the last one and boom. I was like, thank God I finally found one that actually has people that pick up the phone. The numbers are this, guys. You call 100 numbers, you talk to 10 people, you have five really good conversations. All right. Call 100, talk to 10, have five good conversations. That is the numbers across the board and every market. It's up to you to communicate with those 10 people to try to give yourself an opportunity to create a relationship and then you can build personal brand off that forever. You do that for five years, you're done. You don't have to make another cold call again ever in your life. I haven't made one since 2017. I'm still knocking down 100 deals every year. Boom, boom, boom, boom. Because I did the work, made the calls, created the relationships and do the weekly email to create personal brand.