 and a warm welcome, ladies and gentlemen. I welcome you to Limelight Presents E4M webinar on enhancing the user experience in online education through quality digital content delivery. I am Preeti Katpah, your host for today, and I hope you all are safe and sound at home. Ladies and gentlemen, e-learning is not a new term for us. It's been around for past many, many years, but the lockdown gave a boost to its use, and now it has reached different heights. Today's schools, parents, students, all are trying their best to get friendly with it. And in order to make it user-friendly, the edutech experts are working very hard to make the platform content and deliveries. Today, we bring some of the best minds from the edutech industry in India together to share how they take digital education to the next level. Ladies and gentlemen, the session will showcase live on Zoom, e4m, Facebook page, LinkedIn, Twitter, and YouTube. And all our viewers are welcome to post your questions in the Q&A section. We will take them during the discussion. Also, we're doing live tweeting through our official page e4m tweets with hashtag e4m webinar. With that, ladies and gentlemen, may I now introduce our speakers for the session? Our first speaker is Amit Bharbadev, co-founder and CTO, Uttar App. Okay, you can call it both. All right. Very warm welcome, Amit. Next we have Ankuvish Singhla, co-founder and CEO, coding Ninjas. Bhaspal Agarwal, co-founder, class plus. Hi, everyone, hi. Yeah, hi, Bhaspal. Kashyap Dalal, co-founder and chief business officer. Simply learn. Hi, everyone. Yeah, hi, Kashyap. Mohammad Mottasim, founder and CEO, Tutorix. Yep, hi, everyone. Praveen Pyagi, founder and CEO, step-app. Yeah, hi, Praveen. Sumeet Varma, CEO, copy-kitab. Hi, everyone. Yeah, hi, Sumeet. Okay. Shikhar Goyal, CTO, Geeks for Geeks. Hi, everyone. Panchdev Pandey, product marketing manager, Tino App. Agar's Shake, regional manager, Limelight Networks. Hello. Hi, Agar's. Hello. And now, how may I please introduce our session chair, Faizal Kavusa, founder and chief analyst, Tech Arc. A little about Faizal, who is a senior technology market analyst and founder of Tech Arc, which is into technology analytics, research and consulting services. Prior to this, he has worked with organizations like IDC and CMR, serving leading technology brands with insights and market trends. Faizal is closely engaged with the CXO leadership and strategy terms advising on product portfolio, go to market, channel operations and other areas. Faizal plays an influencing role in the technology domain and actively writes columns in leading tech and mainstream publications. I now request Faizal to take charge from here. And everybody is welcome to put in their questions in the Q&A box. Thank you. Thank you. Thanks a lot for introducing everyone and Preeti. And welcome everyone to this session. Welcome audience. Welcome my esteemed panelists. I'm sure over the next 90 minutes or so, we are going to have some really, really interesting discussion around e-learning, what's evolving out there and probably what are, you know, what is being done by the industry, so to say, to enhance this experience and take it to next level. Before perhaps starting that, a question arises, is there really a need to do so? Do we really need to enhance this experience? Well, to my mind, I think, you know, there's always room and scope for improvement and every day sets its own benchmark, so we need to do better the next day. That's, of course, one of the natural reasons to grow. But, you know, this pandemic, this COVID-19 situation led many of us. I know, you know, all of you are not so to say, you know, a product or a factor of COVID-19. You were already there, but for many of us in every, perhaps, every business out there, we have seen something what I love to call as digital jumpstart. You know, we were caught up in a situation that simply when we woke up, we had to find out a solution what to do now, how to deliver, how to execute the business. And these are always contingency approaches. So when something like this happens, yes, the experience, the delivery, everything is very, very important. It's always on mind that we want to deliver the best. But sometimes, you know, we have to take some quick course and at times, you know, we may not be optimally using whatever is available. At the same time, this e-learning has grown exponentially. Right now, you know, I think everybody with whom you talk to, you'll find, you know, one or the other person pursuing one or the other course. And there are many, I think, motivations. Somebody is wanting to enhance skills. Somebody knows that perhaps the current industry in which the person is, is not working rightly. Somebody is just finding more time and, you know, taking it as a hobby. So I'm really privileged that we have a great panel today, which is one, the panel size in itself shows that everybody is very, very, you know, I would say keen to enhance the experience. And that's why we are here, perhaps, to learn and share what our experience is. Second, I'm very, very privileged that we have perhaps all possible, you know, I would say options and flavors of e-learning with us today. So I would just start my questions with Baswad, probably. I want to understand, like, what has this COVID-19 meant for e-learning, just very, very top view from you and what were those a couple of things that you had to quickly augment for your platform? All right. So traditionally, coaching centers have predominantly remained offline. They've been traditional brick-and-mortar setups, which have taught students in a very classical offline manner. As soon as the COVID struck, the whole industry had to adapt to a changed environment overnight. Coaching centers were asked to shut down, I think they are predominantly the worst hit industry when it came to COVID in terms of operating their physical infrastructure. For us, obviously, market education and adoption was the fight that we were fighting when we were pre-COVID. But post-COVID, the adoption and the education and the need was established very clearly and the coaching centers started adopting very rapidly. Live classrooms, online teaching was not even on our roadmap. We were heavily on recorded content and that was doing very well for us. Recorded content and online systems were doing very well for us. Overnight, we had to build a live solution and deploy it on our customer base of about 3,000 apps. That was a huge change for us. Then the tutors started adopting the live technology very quickly. Teachers are in the middle age. They are not very tech savvy. Overnight, they had to adopt a completely different methodology of teaching. One was the technology challenge. Second was the delivery challenge wherein they had to adopt it very quickly. I think, hats off to the teacher community, they did a fantastic job in terms of adopting to technology very quickly and overnight shifting the base from offline to purely online. That was the biggest change that we noticed when it came to COVID. Great. You are very chic. You deal with geeks. They must have had so many problems with this is not working well, that is not working well. What exactly did you face? In our case, what happened was we were already trying to move all our systems to an online learning basis model. We had like classes already done before it was a pre-COVID era. That was easier for us as in terms of learning. In terms of change, what happened in the COVID is that people went to their homes, the people who were learning from their colleges, the libraries. The network changed. The devices changed. That is something that we had to focus more of our investment that you mentioned. That is one thing that you will focus on is to provide the learning in terms of the devices that they are operating on and the network that they are working on. That is something that we faced and we had to really up the game in that case. Okay, great. My probably next question is to Amit. Amit, probably you can utter about some of your experiences. So what were those experiences? What really led to this distant jump start for you? Like Bhashan had mentioned, offline to online was a no-brainer post-pandemic and it was not much of a choice. So while online education is something Indian customers are not used to paying for, I don't think that's a choice anymore post-pandemic. One of the main things that we saw is that we've gone into conservation mode because everyone needs to reassess their situation and position during this pandemic. But in spite of cutting out on marketing, fresh user acquisition and stuff like that, we got about, I think, 2.5x jump in paying customers. So, I mean, that's kind of like the proof of the pudding right? Without doing anything, without putting the word out there, people were just coming on to the app and paying us. Like even Shikhar mentioned is that the main thing that kind of was like a big shift for us as well was the launch of this classroom kind of product that we've now rolled out where live teachers are teaching and kids are chatting below that live feed. There are other tutors making corrections and helping out kids in the chat in real time and stuff like that. So, the whole real-time approach to coaching or training on a mobile app where there's like a mix of media on the screen and there's like an instructor-driven approach which is very similar to what happens in the traditional classrooms. I think that has seen a major push in terms of engagement and retention is something that we are seeing at RM. Okay, great. Yes, I think interesting point made. This classroom experience has gone digitally live. I don't have that probably number but to my mind probably the ratio has changed maybe 70s to 30, maybe we are 70% doing live classes right now. Kashyap, can you also share? I think although you were the business hat also but I think there is less to worry right now about business for e-learning guys but more to worry probably from operations and delivery point of view. So, what's your take and what's your view on this issue, how probably COVID changed the e-learning space as such. So, Faisal, I'll talk a bit about also setting context that I think one of the differences is that simply learn focuses more on the professional learning space and our customers are more working professionals who are looking at upskilling and getting better credentials and better skills which can fast their career. And I think when the entire COVID situation started there was there was an open question that what's going to happen? One is that people are insecure about their careers and therefore are going to save money and don't want to invest in something. The other is that people are insecure about their careers and they are clearly seeing the shift towards digital and that's why they want more and more digital upskilling so that their career is future proof. And what we've clearly seen is that the second thought process is one over and people are very clear that you know this is a once in a lifetime disruption where it could completely change industries. There will be some industries that may not exist after this and there will be more industries that will come up during this entire transition. And as a result we are seeing very very strong demand in terms of people really driving towards digital skilling and getting ready for the transformation that's going to happen in their career in the next couple of years. So I think that's one very very strong trend. Apart from that I think one very clear direction that I see is that you know for many many years online learning has continuously made inroads and captured a higher share of the market but there was always the question that you know if I have a classroom nearby why not go for that right. So one of the things that this pandemic has done is that suddenly there is no option. So your college is online, university is online coaching center is online, skilling classes are online. So it's more that you are forced to make choices within online options. There is no other alternative right. And what I believe that does is more that it does in some sense when you are taking a new product to market and building behavior you want to do sampling right. So COVID-19 is your dream you know sampling event that basically everybody will be forced to experience online learning and I think all of us on this panel are of the opinion that there is so much of great work happening on the technology side that once people experience it en masse then lot of people are going to stick on to it right. So that is what is the biggest challenge that the spike is going to come because there are no other options. Now is your experience good enough that after this situation stabilizes you're still going to have these people sticking on to you and that's really what the entire focus is all about. Absolutely two interesting points one I think as you said so probably we are moving from digital skilling to digitally skilled you know getting digitally skilled that's indeed one thing there. Second probably this situation has led us to a point where probably there is no distinction differentiation between production and development environments you know it's all probably everything is live you know it's happening on the go so we need to probably align accordingly. Moving on to you Ankush again I want to understand you know you deal with you know similar kind of students so to say and they are again you know very very tech savvy so did you find any peculiar expectations from them and you had to kind of align accordingly so our audience is actually a little different from what Kashyap mentioned right like so in case of our audience we are mostly majority of our students are actually college students who are who understand that they need help outside college to really up skill themselves and like up skill and like then basically get ready for the interviews that they are going to face in few years right so they are not like automatically like I think like professionals still can pay a lot more but college students are still far more dependent upon their parents and that's where basically the economic impact of covid plays a very interesting role as well. Overall I think like we have seen positive trends in terms of people looking to learn online and that has definitely pushed it forward for us as well in terms of the expectations that they have I think people like from online generally as Kashyap mentioned like most of the people were just expecting that online is going to be a worse experience than offline right just because you don't have the teacher in front of you and how would you raise doubts how would you ask doubts right one thing that you realize is that we are able to like match those like we were able to get to a place where they were surprised that the expectations were not properly set for them and the kind of support that they can get in case of online learning is actually unparalleled from what you can actually achieve in offline the kind of experiences that you can generate using technology is far far better than what you can do in an offline classroom right so unlike talking about the biggest challenge for us was not really technology like really scaling our servers or anything like all building a different solution it was mostly around being able to operationally scale the sort of so in our case we actually solved doubts using teaching assistants who are interns who are working with us like we had to scale that number from like a hundred to more like a thousand in short span of time and making sure that we are able to maintain that quality along with from those teaching assistants right so that was one of the most interesting challenges that we had to really face here and make sure that students are having a really good experience. Okay great great coming to you Panchadev I think you guys had started something like what we can say aggregating you know schools like others are doing for other businesses and I'm sure you must have seen a lot of traction because you know the day this thing happened everybody started okay where is my app, where is my website you know and other such thing where is my content so what has been the experience for you guys So you know I would say for us it was a fairly smooth ride and that because you know back in 2015 also when we started though we had not foreseen or you know preempted Covid but even whenever we were doing our first few 100 schools right or you know up to even 1000 1500 we used to go with this you know you know one line positioning that okay even if you are not going to use us for everything you might have emergencies so at least you know get on the system right so somewhere or the other people knew like schools knew that this is an app from where you can run your business all along so what happened in April was you know cities after cities like we were already there in 400-500 cities you know and towns you know on India map at our first but say even in towns where we had just two schools now the whole thing was viral so you would see a school you know coming in getting on boarded on its own earlier it used to be a lot of effort for us to you know kind of teach the admins and you know run between admin and principal because there are multiple stakeholders involved and then the teachers and all of a sudden this all became very smooth exercise right all of a sudden people are coming in and you would see like you know in my own hometown you know one day we came in and probably every single school that exists in that town you know all of a sudden between 1st April to 12th April is using that and similarly on the engagement side you know jumps happened so we had certain issues we obviously had because all of a sudden you know earlier if people used to send five homeworks you know now teachers were trying to send whole videos of 30 minute classes which our system could not support right so there was some sort of learning and educating that happened throughout April it was a time and you know and we are a very small team that you know we kind of worked it in 19, 20 years a day but by the month end things kind of stabilized on the B2B front like you know from schools using us and then the came the second side you know we have our entire learning content which is built on top of it and there we had a different kind of you know challenge now because we have you know different kind of learning products we have videos we have worksheets we have all India tests that happen every week and you know we have certain games and everything you know learning games and everything so earlier video used to be a major channel medium like for everyone else video would have got picked up right for us video got down like our videos the their usage got down because probably the schools were now sending that video so you're 30 minute that you had to you know that class was happening online and all of a sudden the worksheet and tested option was like you know 10x 20 years okay so that sort of a change you know happened for us but as I told you that since we were anyways since last 5 years our product more or less meant for this what happens if such a time comes we were able to send we will probably discuss you know about more in maybe next round you said you have been working for 18-19 hours I'm sure everybody here I'm telling you that all of a sudden that time came everybody is at home so that's that's another side of the coin coming to you Mahatasham I want to understand from you as well so what did this you know what does this situation mean for you your organization and probably what you feel it means for the you know industry as a whole yeah thank you to start with actually I would like to put here that we have two platforms not one platform one is tutorials point and maybe many of here are aware of tutorials point so tutorials point is mainly being used by higher education students and working professionals second platform we have tutorials which is relatively new but tutorials point is very old website it's we started in 2006 now as per post COVID means I don't see any fluctuation in tutorials point only difference is whatever like students and working professionals were using that content they just moved from their offices to their home different I can see there is no little deep there is no little game during all this pandemic if we see previous years then I can say during all this September October and all it used to be very high upward trend but right now it's very constant I don't know the reason but it's very constant in comparison to previous years that is for higher education so regarding that get well for tutorials actually it is again digital platform and we were never offline we were never offline so we don't know what could have been the impact but yes for us what impacted us most is the selling part definitely whatever we wanted to do on ground we are not able to do that on ground and main challenge is coming because we are not face to face to the parents or means ultimately to the customer so we are not able to propose what we want to propose and what we want to show so for us major challenge is coming in the selling side otherwise for us business is same pre-covid and post-covid great great coming to you Praveen so what does this situation mean to you so the immediate situation where you have addressed me in the end shows that you have chosen the vices to answer at the end and coming back to covid I would like to say that yes it's a very interesting time for people who are creating online learning solutions in fact for the whole nation we were worrying about pre-covid that's a vast population where will the schools and the teachers will come from and today microsoft and facebook and all these organizations are employing people without degrees also dropouts also if you have the right skill so the whole world is changing and India needed that thrust and change and this covid has preponed everything it has brought us to a point where we have to be ready with those solutions for the whole nation my take on making learning fun I mean gamifying education is like all that old school thought of video lectures teacher knowing everything and then teaching I believe in child centric solutions and I am in the k-12 space and making learning a little more fun little more interesting and engaging and we are doing that through gamifying approach so I am I have been like right from my school days I used to play pac-man and spend all my pocket money on video game parlor so I understand how a human brain gets engaged more when it is a gamified format or a game and I wish to bring gamification into learning and I feel that we have done that to a great extent today we are present across the country we are creating global solutions for learning maths and science I think all of us are creating those solutions which this country needs and we are all doing it in our own core areas in our core philosophies and I think India is headed in the right direction and this is very much needed for this vast population there was a shortage of there was not a level playing fee the best part about this is that a person was getting good quality education by paying 10 lakh rupees fee in some outstanding school or college university and another child was sitting in a village and wondering what is education so now the technology a lot of interesting things like that level playing field is getting created where at a very affordable price a lot of people almost the whole country will be able to get quality education and that is going to be a very big change and very big thing for this nation sure Praveen we will of course talk more in detail and probably on from infrastructure and other points of view as we move to you Sumit and Praveen then I will move on to Ajaz so Sumit what does this situation mean for you and in your opinion what does it mean for the industry Faisal copy kitab is primarily focused on higher education it's pretty different from K-12 in higher education here it's not by emotional or push but by choice people come over and one thing we all agree education is happening if you see the seasonality of whatever happens whether it's covid or during exams it's not by so much by the choice it's by force because we tend to try to crack good mouth, good grades, good numbers there's our whole ecosystem evolves in India during covid it happens like the way it happened to demortation or digital payment companies so during this covid adapting digital platforms or any network it was not choice for anybody whether it's a tutor, institute or user so good thing is the whole consumer behavior has got changed over this 4-5 months for copy kitab we are primarily into managing whole learning life cycle for students so it's in content play so for us we were already in digital space but demand surged multiple for us like whether it's institutional or whether retail users because even the physical books were not there in the market and everybody wants to have piece of content and whatever format it may be it may be book, it may be video, it may be notes or it may be any kind of pre-description papers, depends on respecting users so one thing is for sure consumer behavior got changed and two is we all sitting here at covid positive companies right because for us all of us at tech company work positively here so these two things we clearly see going forward and I see you know end of the day it comes down to technologies just enabler right so whatever we all are doing technologies are enabler of what we are trying to impart wherever we are trying to connect with whatever user you have whether it's executive working in company or student or teacher end of the day ownership for us though this covid did good job for us as a tech company but end of the day how we are going to engage our users and how we are going to make it easier for them so when they are moving out of you know compulsion post covid are they going to stick with us or not so if you're everyone of us let's keep close eye on that and watching our respective consumer and just trying to work with them whatever they want to engage with us for their respective needs I would say it's been pretty good for copy kita just to summarize like you know all the matrices are moving pretty good and we are quite happy okay coming to you Ajahn I think you already got one compliment in the opening remarks only from Ankush when he said technology is not an issue for us there are other issues so what were those maybe 2-3 key things that probably your customers from the industry wanted as this situation happened what were those 2-3 things that you saw everybody maybe asking could you please repeat the last 10 seconds I'm sorry I was my internet connectivity was not stable I'm saying what were those 2-3 things that your customers asked probably every customer of yours was looking for during this situation sure so I think I personally used most of the apps and just for looking at how they were able to scale their operations during pandemic I think as an end user I did not face any challenges while I was accessing their content and most of the apps are unique for example like other focuses on a few things while simply learning focuses on building a professional content and copy kita is focusing on higher education so and coding in JAAS focusing more on the kids are dependent on the parents in order to fund for their learning the challenges their end users were different in terms of who were accessing the content but we were fortunate enough to work with some of the large e-learning platforms in India and we were under the pressure at that point of time because it was not just e-learning which kind of saw a sudden increase in the demand at that point of time there were also OTTs and other entertainment content which was also in the rise and because of this sudden increase in the content demand right what we generally tend to ignore is the infrastructure which is built to serve this content if you look at the ISPs itself most of us complain the issues with regards to the ISPs going down multiple times or we not getting access to the speed that they promised us obviously the scale at which they were operating was limited and this put us in a position where we had to overcome some of those challenges and we were lucky in fact to use some of the peering relationship that would with the ISPs to ensure that content not just gets routed in the last mile it's the best optimal experience possible but nobody would want to also access the content when it is buffering or it's kind of loading slow right so these challenges are something unique it's not generally visible when we are when the things are working fine in the end but this is some of the infrastructure challenges that we saw during the pandemic and it still continues to rise because it's not going anywhere obviously this has given an opportunity for most of us to keep consuming the content on different platforms but some of the challenges were related to how the content gets routed in the last mile okay great great so I think we are done with round one so to say and although the questions have already started pouring in so I would again request audience if there are any questions please you know send them across in the Q&A tab and we'll be taking them as we progress and reach towards the end of this discussion you know one thing which is very heartening to see perhaps in this industry is if I'm just looking across this you know window I think we have all Indian brands so I think this is one such sector where perhaps you know whether we call it Atman Irbar Barat or you know you know make in India I think that's already happening and happened in this sector like anything we don't see that's really something heartening to see but I'm sure you know reaching this level has not been an easy task for anyone of you you know building this ecosystem building this technology building solutions and we are anyways challenged with some of the inherent technologies for instance in networks you know unfortunately maybe you know here what is my experience of 4G may not be the experience of you know your 4G that's a very big issue we find it here so it's not that easy for anyone to probably you know look for any such OTT's so to say you know business model now there are when we talk of enhancing this experience probably there are two three definitely some elements which we need to look at one is you know how do we probably have that live stream experience which can be enhanced because as we were talking in the beginning probably right now you know 70% of online learning is you know perhaps going you know live stream and maybe 30% is going recorded then second is even in recorded you know how do we deliver it to the end users we need to have that so to say CDN and you know that in place and probably third issue which and you know I'll share this personal experience so I did you know encounter one of my probably clients you know who was looking for getting onto online so the issue that you know gentlemen was facing was about how do you make the content secure because you know you guys are techies so you know how content can be so to say stolen, recorded, whatever there are so many techniques to do that I think these three are really and then there are customers or students who are sharing very very sensitive information with these platforms so how do you get that so to say that you know you can easily transact and transact reliably so these are you know I think two, three inherent issues which go with any kind of such service including you know e-learning and I would now want us to probably you know talk a little bit more and get technical but maybe you know still keep it simple to understand what's exactly probably is happening on those sites and how are you people probably you know handling these issues so maybe we can start again with maybe Ankush to start with sure so first of all we strongly believe that the area where we are which is tech education for more adults right like more than like not in K-12 but like most of our audience is 18 plus we sort of believe that recorded content works better than life the primary reason for that is that when you're learning tech, when you're learning to code everybody has their own learning curve they want to practice and they take their own time and we have experimented with both the areas but we have kind of with both almost all of our experiments kind of show that recorded works far better as I mentioned earlier as well but along with the recorded you need to make sure that you are able to resolve doubts very very quickly that's one area that you need to really resolve so so at Kodi Ninjas we do everything using recorded content now coming to how we deliver it like I think like there are really good solutions out there in terms of like using like I don't think anybody should try to build that from scratch unless there are very specific requirements you will be able to find some good solutions which are out there which you should potentially use I think trying to build a system where it will not be downloaded or it will not be copied is I think pretty much a lost cause and so like there are a lot of third party providers that would claim that they will not be able like you will not be able to download if you use their system but students will be able to find some way or the other right like so it's almost impossible to really do that but I think one thing we have to understand is that as an tech player I don't think content is what we are really selling so like you can always find content for free at thousands of places on the internet but I think along with the content your service whatever additional to content you are providing that has to be meaningful enough for the consumer to actually believe that there is value in enrolling with you and they are learning with you and they are paying some money for that otherwise like if you go to youtube I am sure like there will be amazing content available it's just that it's not there is no direction to how exactly should I proceed what are the kind of problems I should solve post that and if I get stuck how will you help me resolve that and all of these are additional things that you need to do well to make sure that consumers are actually coming to me there will always be some students who will find the record content one way or the other and they will decide not to pay you but I think that's just the way it's going to be right right and you know as you said probably in your case in your flavor the recorded classes may work better but I am sure you know the other panellists will have will have some different views as well coming to you Baswad so how are you essentially taking care of ensuring that it gets delivered rightly securities managed the live classes probably are happening seamlessly so how are these things getting tackled two things we realize one we have a huge presence of students audience in tier 2 and tier 3 cities and bandwidth becomes a big constraint so that's one B screen fatigue is another issue so while our anticipation was that live would be the bigger adoption or the predominant preferred media for delivery of content or teaching we saw a larger uptake in recorded videos being shared for the platform and students consuming content at their home base so that was one thing that we observed B there was a huge uptake in the amount of assessments and online test screens on the platform so self-paced learning considering schools happening online considering screen fatigue I think self-paced learning sort of saw a big uptake there so those are the two things that were there again we did a lot of technology investments solving for lower bandwidth and we've done optimizations across the platform to solve for lower bandwidth and provide access to each and everyone in the smoothest possible way however it's an ongoing process it takes a lot of time to build that up and keep improving on it it's an ongoing process but we've made investments in serving tier 2 and tier 3 cities there are loads of out-of-the-box solutions which are available who can help you with that so we have leveraged all of that to deliver a good quality solution for tier 2 and tier 3 cities from a security standpoint again again it's an ongoing process see you can't be full 200% full we too are basic measures around DRM around encryption we did a full security audit post pandemic but having said that it's an ongoing process again you have to constantly invest in terms of providing for security we work with customers and we value the privacy and security of the content quite a lot although it's hard but it's an ongoing investment that you have to make if you want customers to be tension free and have good content on your platform constantly so it's an ongoing investment but then again we have taken certain measures that we could in protecting the content sure sure so Shikhar your views on this other than probably leveraging the code which is available on your website to learn from what other things did you do to really make it a good experience are you making yeah so exactly I'll agree with Ankush and Basu that security is only about how much you want it so if you want I mean the people that come to our website and the people who come to access our courses they are actually programmatically advanced using that technology they know how to get around the technology right so keeping keeping this in mind we have actually built out the product in such a way that you have to have videos are only a part of the solution you have assessments done you have challenges done where people actually learn to get to learn that what is that they're lacking so we need to we focus more on that and regarding the technology yes we actually try to limit the difficult I would say to download the video it's a little bit difficult and the bandwidth yes like Basu mentioned it went from broadband to we're lucky that this pandemic came after the geo era right so otherwise we would be with very much limited bandwidth so that is one good thing the speeds are pretty much good for us so we build the technology the product in such a way that we have it working on the limited network so that is one thing that we did so in terms of security we made it difficult and in terms of bandwidth we optimize the product so that it is easier to access okay great great Amit moving on to you so what have you essentially done as you know something fundamental to ensure that these things you know enhance the delivery and what are those probably continuous things regular things which you keep on doing to enhance it further yeah I'd like to talk about one good thing and one bad thing a good thing that we probably done is where the chat app to learn English so I'm sure everybody knows that data phase right so because the chunks of data can you guys let me there was some disturbance I think if you could just repeat what he was saying I'd like to talk about two things one good thing and one bad thing a good thing for that's been happening is where the chat app to learn English so like you all guys might be knowing when data doesn't work what's that usually works right because they optimized at the 2g level where there's very tiny chunks of data going on the wire and that's why it's very easy to send messages from one mobile client to another in spite of all the lagging networks and latency and stuff like that that we face in India right so for us you know caching and basically streaming is something that's kind of under control and we don't deal with a problem like that as such post pandemic what I'd really like to talk about is the bad parts and bad parts is especially we are realizing this it's something that we are very new to the minute you let users talk to each other on any platform if you're talking about recorded content use cases very straight forward and clear I don't think any tech platform can do a better job than what YouTube has done so far and it's stupid for us to aspire to do caching and lagging you know trade-offs the way YouTube does it probably or maybe Netflix does it probably so leaving the recorded content out where we are really trying to push the envelope in terms of technology post pandemic is the real-time use case right and everyone has very nice things to say about real-time learning and you know live classes mandatory and like nobody has a choice there are no classrooms and stuff like that one problem which we are unable to deal with is misuse and abuse and this is in the context of only when you let users talk to each other on your platform we do a lot of filtering for age we do a lot of filtering for profiling a customer what do they want to learn what do they not want to learn and stuff like that but abuse elements is you know it's like it's like a nuisance that is more like a pest right there's only 2 guys out of 200 guys in a live classroom who are probably going to abuse and is going to spoil the experience of all 200 guys right so are there any toolkits out there or are there any you know programmatic API driven automated layers out there that can help us cut out this abuse from real-time you know use cases is I feel like a very big hole in the entire space and I'm sure I'm not getting into security audit and stuff like that there's you know a lot of people doing it regularly it's like more of a question of do you clean your house I clean it every day some other guy cleans it every 3 days so that's not the real challenge the challenge is to identify 2 or 3 different types of abuse that happens on the platform and then build solutions maybe somewhere that experts like you probably can come in and is as can come in and probably tell us if we can use certain frameworks that will help and prevent this abuse and misuse of the system and by abuse and misuse I primarily mean 2 different types one type is unknowingly done so we've got kids who press who are probably 8 years old and they're probably playing around on their dad's phone and and they think that I am above 18 and then they go into a live chat which is strictly for adult learning and there's a whole bunch of problems associated with that so this is an immature uneducated user how do we control him and the second is the miscreants which are basically going to say all the different profanity things that normally people do on chat platforms right bullying and abusive language and trying to know gang up against one student and stuff like that and I feel there's no solution out there right now if I mean happy to discuss what other people are doing on their respective platform but I think this is an under addressed kind of space dealing with that problem right now absolutely I think there was one case of somebody exploiting the screen annotation tool to do something like Angus said right if there is no way the youngest user on your platform will figure out that way so like we need ways to like control this right right right Kashyap what is your view on this what have you probably done as fundamentally you know addressing these issues and what are those recurring things continuous things which you try to you know adopt to improve this thing please unmute unmute yourself sorry yeah I was saying that see honestly the way I look at business I mean the kind of tech challenges that we are talking about I don't see them as an issue so they are a non-issue for I do not think that bandwidth is a challenge in India anymore so there's nothing to solve for I think security from a product perspective I think you know whatever is needed for business I think that is available so I do not think I mean practically I don't think anybody out of all everybody on this panel nobody has a tech challenge to solve for I think the challenges that do exist and every company will have its own take towards how to serve the customer I mean for simply learn if I were to talk about the top two things that come to mind one is more this that our viewpoint is more that education or tech in the online space has been scraping the surface so far and we are really going to see the mass adoption wave only now and it's not even started yet so the next 5 to 10 years is going to be the mass adoption phase especially as well as professional scaling is concerned and I think you know the e-learning content or the videos and you know kind of learn on your own model works very well for the top 10-15% highly self driven people who are clear about what they want and they will kind of get that done when mass adoption happens and your average guy comes online and he wants results and he wants outcomes for his career from the program that he's doing my feeling is more this that this model will veer towards more assisted learning and therefore I mean if I look at simple lens focus from a product perspective I mean we look at the entire model is either classroom in the cloud or a boot camp kind of a model that you will have recorded videos which serve as textbooks but then you have lot of live classes from industry experts who are creating that entire engagement clarifying doubts making sure that the actual application of that understanding is coming through and combination of learning by doing so especially for professional skilling I think you know projects and actually executing something is where the magic really lies I think any amount of watching videos is not going to do that so I mean one point that we are very strongly focused on is on making this entire experience better and better that it's a classroom in the cloud you have your videos to learn on your own but then you have live interaction projects execution and that's what delivers results at the end of the day so that's one the second thing that I think is a problem for in my opinion professional skilling as well as K12 is this entire point of students being at different levels in the class and any classroom that you look at there will be 10-20% of the people who are bored that this class is too slow and there are 10-20% of the people who are completely lost that I can't understand what you are talking about right and it is finally you are only optimizing for the average guy right and this is something that is a place where technology will deliver better results than offline, offline does nothing you can do about it if you are a teacher in a classroom right you cannot do anything about it you will have to talk to the average guy there will be guys who are bored they will think you are too slow there will be guys who are lost and you can't do anything about them but technology has an answer right you have adaptive learning options you can change cohorts you can change the track at which the person is learning and this is one of the core areas where online education will get better than offline so I think there are a whole lot of things where online education is trying to get as good as offline this is one of the areas where online education by definition will be better than offline right so I think these would be the top two items in terms of product experience which we would spend most of our time on absolutely absolutely but while you said that probably there are no technology you know challenges maybe on the network side many of them are at risk bandwidth but you know at the same time I think we have to also understand that say smart phones for instance which is the primary mode of accessing internet over here you know 92% of smart phones being used in India are typically the ones which are bought under 25,000 rupees okay then if you even look for sub 10,000 it's like 80-82% of the smart phones are actually sub 10,000 and even during this covid period a majority of phones were bought in this 8-10,000 essentially to aid, learning and all that so we know how the experience could be out there which is probably out of our control but as a platform we have to ensure that we are delivering best to them so probably those challenges are still there even on the home wifi side we may have wifi 5 device in hand but the router might be an old one which is still not capable of delivering the right experience so I still see those challenges out there and probably the platforms will have to adapt to those all of these are mostly solved problems I mean video optimization or load time optimization I think Amit was mentioning that I mean you've got technologies which have already solved it I really don't see and I'm not kind of saying something needs to be done about it I think most companies have tech teams who are fully capable of addressing that at least for me that would not be my top 3 problem maybe like a 10th problem that maybe I need to think about it maybe coming to you Praveen so what's your view on it like what have you done to maybe you know keep this experience other than maybe you know on the gamification side and trying to play with the content but what on the tech side do you please unmute yourself so there is a question also which is related to what you are saying that so when we were trying to reach the underprivileged kids students who are in Javaharnabhutya Vidyalayas and remote areas tribal students they don't have connectivity they don't have devices a lot of issues so these issues are there but yes solutions do exist and are on the way so the governments created tab labs so they kept 50 tabs at one place maintained by them and children can come and have access to them there are ways which will be like you will reach the last mile child using technology and there will be solutions issues but finally we will have the solutions so that is undoubted as Gashab said if you are focused on urban areas and people who are educated so this is not a big challenge but when you try to reach out to those last mile students you do face problems and issues and solutions are coming and they will be there I agree with you our app is like device agnostic you can download it using 3G also you can play the games offline as well as online mode those solutions everyone has and sooner or later they will be in place for sure absolutely maybe coming to you Mahatarshan what is your view on this and maybe on tech side yes at tutorials point side I don't find any challenge because users are coming based on their need they have to come because they are all working professions at tutorial side I will say there are lot of challenges technology wise I will not agree means I cannot compare them with working professions because this is a segment who waits for some president or ex-president will die and I will celebrate Ali that's the segment how to engage him for example if I give one scenario live activities which we are missing nowadays my daughter told me yesterday that we used to do lot of activities in class for example they will cut paper in puzzles and then they will map it so technology is there but we were not prepared for that we haven't built those tools we don't have those tools so far available okay if we be honest with ourselves how many teachers have been trained to teach online I will say very few percent okay so tool wise or training wise see we have to understand digital learning and live streaming both are totally different things until in online streaming my teacher is giving attention to all the students it's useless for me then I will definitely go for recorded videos because they are more impactful they have been developed nicely with visuals and all but yes if in online streaming my children is getting a special attention teacher is giving attention instead like we are having 200 students in a class and we are teaching whatever we are teaching that's fine there is no scope to ask a question there is no scope to answer on that so that is then useless means for me that's waste of time so I will say it will definitely take time means to optimize all these online classes we have technology no doubt technology is there but we need to use that technology to optimize it as I told you we can build very nice tools to perform live activities to teach very nicely to give a special attention to every student see whatever zoom and needs you are seeing they will not be developed for teaching purpose everybody knows that and we cannot deny that because it was the need of the time if you will give me one example okay that's the tool which we have specialized especially developed for teaching then I don't know so far so those are those things are lacking they are in terms of backbone like limelight or amazon s3 or cloud front or maybe Verizon we are using Verizon right now so from that front we don't have any challenge we don't have any bandwidth challenge we don't have any processing power channel means you will very cheap we host our services in german it's in peanuts actually so we never thought about okay we have to pay that much or this much but problem is coming we don't have tool we don't have those capabilities which we can use nicely and we can see something is better than nothing that's the only case we are seeing right now during covid yeah we had some need and we brought up something which is zoom and meet we are teaching which is fine that's okay yeah over the period of time definitely the optimized tools will come and they will be built up on this existing technology only sure yeah maybe panchdev you can add your views to this discussion what do you think about it yeah I would like to add on some previous comments one from Bhaskar that it's a constant processor there is no end to it so you are constantly optimizing optimizing optimizing you are iterating you are optimizing that second you know Ankush made a very nice point on from you know higher learning perspective that holds true for K5 to K2X and K12 as well that you know why are you consuming content whether it is in any format whether it is in video live video or recorded video or it's an assessment worksheet or it's a sort of test what the end goal or the end objective and delivering that is the most important thing and they are to one is learning outcome that you know why you are doing this to be able to demonstrate this that you know this is how you are doing because there is no dirt or free content as you mentioned on YouTube about anything in life right so how you position you know the entire content and its consumption that it triggers two things demonstrable learning outcomes that you know this is where I was in the journey this is where I have reached then then you win and you solve a problem second is as Kashiya was saying that you know there are different kind of learners you know there will be a top 10% there will be bottom and you have to there are two again there are two things one is you learnt and you grew right that graph that you can demonstrate the other thing that you can demonstrate is the effort put in so like in the section that we are present you know parents really love when we are able to tell them that amount of effort you know your child put in which your school could not do you know I can tell you that he learnt x minute of video content and then he was so nice he went on and also solved four worksheets so whether you see that growth or not their effort is there so what happens is that the entire experience you know of delivery why you are doing the delivery the what answer is something else the why answer gets solved so that's one thing that we have been focusing a lot like last six months even before you know in fact January onwards even before pandemic had hit and that's how we see the whole content we again do not do live stream the video that we have recorded only but that more that closing the loop is what you know we have a focus on right now which and you know focus on to be able to do it while coexisting with the school because you know you cannot replace a school and while coexisting with probably or even you know personalize tuition for one certain subject that you know a parent might feel that you know my kid needs this you know no matter what you know we Indians have that word that if I've been not good in math as a parent I feel at this first stage that I cannot teach myself anymore let me send to a class so you cannot at this stage at least we cannot replace that but what we can do is we can coexist and we be able to solve you know so do these two things from our content delivery perspective one or demonstrable you know learning outcome that you were at x level you are at y now and second effort level that you know this is the kind of effort a child has put in you know on day on day basis and the economy basis and that something that's been really taken up okay probably last view from Sumit on the client side or you know delivery side of so so so what is your take on this you know probably issue about how are we you know tackling through technology these you know experience things so as I said technologies enable and most of the like panelists already said technology everybody has you know work out something and there are a lot of open source or things are available which can be built around as per a consumer point of view security something in Indian context people want to pay if you give them what they're looking for rather than saying mine is better and it's been since we've been watching those TV ads right so important is very important what we have observed as a company is relevancy and curation because as you would all would know here that India's second largest Google on Googling things related to education number two in the world so when people are looking for that and YouTube and Google everything is full of a lot of stuff is there that's where that's where our coach curated content are relevancy and we have discussed and I really pointed it out like one side doesn't fit all everybody talks about it but digital has given this a democratization to students to even the teachers also you can pick and choose you can give them and everybody is not learning same way same pattern same pace same pace is not there then your delivery model should be like that you're offering what they're really looking for that's where technology may be when talking about AI and ML and those kind of things that would come into picture that you're doing better offline video blended whatever whatever way you are delivering the content or teaching end of the day your student or whosoever the audience is really grasping because as I mentioned in the beginning we learn by force we don't do by choice so whatever time comes suppose the beginning of the session or semester he or she might not be that serious they just want to crack the minimum passing grades but exam come exams they will study something even it is guide or previous question paper or at least they will study from something and if you are prepared to deliver them what they are looking for and this generation if you see we are on the go generation like you want Uber you want Swiggy you want Zomato you want everything on that click on the go so that's where technology should be prepared for you should be able to deliver on the go right and what relevant they are looking for that is that because most important rather than you know giving that 30 meter 45 minutes kind of so this is what our learning topic is about so Praveen I will come to you let's hear I want to say something in the context of what Sumit said when you said learning is by force I totally disagree with that sorry I I believe for this segment I think Sumit is right for this segment this is what we also observe maybe once you are in field and you are working professional then it becomes your need but until you attain a maturity definitely instead of the force method we need to use a motivation method interesting method we need to make it interesting this is what I mean we have to change that but right now what is happening around there in the market and if you see everybody knows the data it is not hidden secret how many people are employed how many people are ready for job ready we all are interviewing guys every day so we all know that that is not hidden data but this is something we are trying to solve sorry to interrupt I think both the views will stay correct I somehow think both are from their perspective both are right this is a natural this is something which is happening just coming on to you Ajahn so you heard what these platform owners how they are tackling how they feel are leveraging from technology about these issues so anything you feel you want to add to this probably which is being missed out or something different you are going to maybe propose or suggest yeah so they are all right the technology is available in the market we all have access to some of the best technologies either be it open source or be a managed service which has been provided by some of the large companies it is just a matter of how we view it and how do we want to adopt that technology for example we all build it takes a lot of effort to build a great platform and it requires us to hire good amount of good teachers on the platform to come and prepare content and nobody would want their content to be available or stolen from their website and if you look at security security is a mindset it is just like an insurance policy everybody knows they are going to die someday but nobody knows when it is better and if I just look at e-learning I am sure we all have seen the recent article where one of the popular e-learning came under a massive attack where the entire user base was stolen and that is an embarrassment and nobody wants to be in that situation so that is one number two is if you just look at the cloud model I am sure we all use different set of cloud technologies if we go and read their how they want us to consume their technologies they ensure the security of their platform but it is our responsibility to secure our content they don't take responsibility for our content and third is the access to the security folks we can't expect a developer to do a security job because they are good at coding they are not good at hacking so it is our responsibility that we factor in all three which means I mean being a security company we come under attack every day it is a board level discussion that happens in a company it is not just a job of a chief security officer so I agree with everyone that there is access to technology it is just the mindset as to how we adopt those technologies and at what stage we adopt it so that we don't want our customers data to be accessible to someone else who don't want that to be there it takes effort to build a business and we want to protect that business absolutely the good part is that this is edu tech so tech is somewhere deep rooted into this domain so I don't think anybody would be a worse to tech so gentlemen we have some time maybe 14-15 minutes left so let's also start taking some questions and then I will very quickly have some rapid fires kind of things for you and take the questions also from the audiences along so there is a question about like do you provide any training sessions to your clients I don't like it is not targeted to anyone so I am not understanding like to whom it is it is addressed to but so in our app the live teaching and all the features and how to make the children learn there are brief training sessions which are needed like one session that's it to make them understand how to use the dashboards and all and I am sure maybe everyone of us must be like your franchisees also you want to train them right okay I think yes like everybody must be training and you know giving a considerable time so I don't need yeah okay so it's about probably Praveen yeah again question for you so you mentioned about reaching to under privilege so can you all please throw some more light on how you are reaching to them I think you already mentioned like Praveen there are these device banks being created and maybe some other initiatives already happening around I belong to a village son of a farmer eldest son amongst nine brother sisters so I have seen life from that perspective that how challenging it is for a child in a village or a remote area to get good quality education this issue is very very close to my heart and when I started teaching out to students and schools so when I met I mean people who are policy makers so they told me we don't have math science teachers in schools because nexalite hit areas are there and if you can teach tribal kids there and make them strong in math science so in Maharashtra last year we implemented it in tribal schools Iklavya model residential schools 16 of them and after one year their teachers their principals everyone was telling 15 students were selected in NTSC that was for the first time that happened so when you receive such feedback I feel that that is what is very very close to my heart and then now we are in in army air force navy schools which are spread across the country and located very very remotely many of them so okay okay okay this is one more question by ensuring that models in which they get access whether it is a tab lab model or it is a CSR model where you do not charge the child and you get it funded through someone else so these kind of approaches have been used and that is how we are trying to ensure I think it is fairly answered so I like next question probably to answer so what kind of advantages do Indian learning platforms have or global platforms offering similar courses so it is essentially I think around content Indians in terms of sheer number of educators I think India falls in terms of personalized content delivery the kind of educators that India would have probably would be higher or would be much larger compared to other countries out there Indian educators are often very used to doing job so they would have very innovative methods of creating content and innovative methods of teaching which I think is not present across the world I mean you would see teachers handing their phones via some stick or a ruler and then teaching using a pen and a paper that is something that you will not find anywhere else so these are the two distinct advantages which Indian content creators have over other content creators across the world I think I will just add to that little bit Fezzel so I mean simply learn from the kind of footprint that we have I mean India contributes just around 35% of our business 65% comes from US then Europe, Middle East, state back and so on so I think we have a view of our business based out of India can be a global business and that is really the goal that basically so one of the big advantages that India has which very few countries have like for example US and China in different fields and so on is a very very large domestic market that can basically create a large company that can take on the world and I think that's one thing that I am seeing across all companies which are becoming large so if you look at some of the large companies in K-12, large companies in professional space I do not think that they think about only India as their market they are thinking about the global market and I think that's the only way long term to create an edge against international competition that you need to be global as well because if you are a domestic player sooner or later somebody from US will only find it very easy to come in with deep pockets and start dislodging you from your market so I think the only way for Indian companies is to use this edge and use the advantage of large domestic market as well as the low cost structure so for an Indian company that is selling into US you have your cost structure in rupees and you have your revenue in dollars and it's extremely important in the next 5 to 10 years for Indian companies to capitalise these two things and become global players if you continue to try and win in your own market I think sooner or later it's going to be very tough okay very quickly you know a question maybe a tricky question have you have you have you implemented some of your school time learning in your solutions anyone anyone you know something you sir actually tutorials point generated from that only during my student life I used to prepare not short not only okay so when I came in filled in 97 I passed out in 97 then I saw means there is one scope where I can create short tutorials and that's the my business that's my core business actually so that is coming from my student time only great great great for us yeah for copy the initial idea came from like you know we had an incident incident being from a smaller town we were looking for a book and we couldn't get during exams so four of us a friend teared down different parts of the book and I referred from that that's where we thought like when I was coming back from US after my job we thought like this is the problem we can solve the technology and that's how we accumulated all those e-books down in chapter so you can have on the go or notes you don't have to look around and anybody can sitting anywhere in the country and you know take it as a very substantial price even you can pay 10 bucks for you know photocopy rather than photocopy price you can have a legitimate content on the click for you this was we saw in copy guitar understanding same problem for all the students I think I mean you wanted you also raise hand to this I wanted actually take another question interesting on the Q&A about using AI on chat and I'd like to say that I mean AI on chat is like old stuff basically you can analyze conversational data is like a given and that's why you're on chat right but the more important stuff and I think that is something that all of us as a group should consider is looking at non type or non keyboard inputs as you and using algorithms to basically understand if a learner has a piece of information this piece of information has it been very easy for him to understand what content you're showing to him or has it been very difficult and therefore you can alter the path of the next piece of content that is shown to him on the screen and there's two main areas I feel that there's not enough work being done one is PSEC and second is facial recognition I don't I don't mean to be like you know terminator level on facial recognition and stuff you can draw a fine line between keeping the privacy of the user and using his facial reactions to basically understand if this guy is having a great time learning with your product or not and the same is true with voice as well so these are the two areas I feel that you know you can actually use a hardcore amount of AI techniques to full understanding about the user from these two input screens right and that is something that's not being discussed on any attack forum like I said edutech is done it's PSEC content consumption dissemination is already being done that's why we are edutech companies real time learning to live and stuff like that is already being done but can you create a journey learning journey for a kid by understanding simply how he's reacting to your product and reactions are not only on the keyboard it's a kind of 360 degree view I think that will create much better products going forward for all of us interesting I'm sorry Faisal just to add to I heard reply over here means though you are looking for ideal scenario where we can give complete picture what is going on in students mind but we are trying to implement a small part of that just grabbing his attention means he is looking here or he is looking there so we are trying to see how much he is focusing on his screen so we are doing only that part and based on that his focus and by end of the class will generate a small report so that we can show the teacher if he was attentive to the class or he was just looking here and there so there are a couple of questions on essentially on the importance of local language vernacular so anyone from you who would like to take this question I think it's very important there is no brainer but there is a great demand for vernacular languages in every state government wherever we have gone always say that we have very few English schools but we have a lot of schools which are using Marathi in Maharashtra Tamil in another state so there is a strong demand and fortunately in our case because we have a lot of content which is not like which is text and can be converted into any language so there is a huge demand that I can say every state needs it I am doing 8 languages as of now on Kopkita platform Fezal so there is no doubt people feel comfortable especially in higher education if you see data and Praveen would know about it like when he is doing in like you know lot of these kids when they have to move to college level especially in professional courses engineering or medical lot of time these content in their native language were not there and they used to you know though they are decent enough in terms of like grasping and they have enough intelligence but because of language connect they used to fail they used to lag behind so connecting through their language they feel comfortable with something technology is surely solving and it's making their life easier I would say so yes the content is something very important just to add something on this I think like this is actually linked to one thing that we talked about earlier where why does Indian companies have benefit over US companies or other companies at least in Indian market right like so definitely understand like what Kashyap mentioned makes a lot of sense from Indian companies time to build business for outside as well but like for example in our case we had to answer a lot of time is why won't I learn for free on Coursera or why won't I learn for like similarly like Udacity became expensive but like why won't I do that and I think the simple answer was that first of all learning in English itself is a struggle then like learning in American accent becomes a completely different level right so a lot of our content when we started we are not like vernacular like we don't have Bengali or monathi content but like when we started in Hindi which worked really well for us because at least in northern world like we were able to there was a clear difference in terms of the learning that the students were able to get to and I think it's better to build English as well but like a lot of our content is available both in Indian English because of this reason sure so I think I just wanted to add something to that vernacular because that seems to be the popular category in India because we've got a large population who wants to access the content and that's one of the we did a server recently and we felt that majority of the users in tier 2 and tier 4 have always complained about not getting the content at an optimal speed which it's possible in tier 2 and tier tier 1 right and that's an area of investment that Limelight is making by using the ISP pairing and kind of building smart pops in those regions so that we are not just give penetration in tier 2 and tier 1 and tier 2 but also go deeper further with ISPs in tier 3 and tier 4 so I think that's also something which will make a special in terms of geography and how we deliver content just out of my curiosity apart from Syrian do you provide ISP solution as well so we we in terms of hosting you can offer certain functionalities of your compute capabilities on those static servers server less means those technologies are fine but the pure hosting I think you don't provide them you are purely in Syrian segment right yeah we are Syrian security plus you can also offer some logic okay okay yeah okay thanks thanks gentlemen I think I think maybe we are just we don't have much of time one question that really needs answered I think I can you know somebody has asked you teacher see curated content and videos online as a threat to conventional teaching and what is the mindset like in small cities it's exactly the difference they do not okay I am trying to answer in this wrap up thing definitely you know if you remain real it's not like it's something it's a supplement sir it's not an alternative definitely it can never become alternative yeah for sure absolutely so etek is going to stay here it's not something you know which is filling the void right now yes maybe the percentages and you know that might change you know right now it's maybe 100% online you know going forward we may say when we go back to school maybe some so that that shift will be there it will complement and I don't know how the future of you know schooling and education will get transformed per se you know right now we used to have typically we used to go to school and then had homework and do it in the evening maybe now things will change that we prepare for the school you know a day prior using e-learning and then you know clear out the arts you know tutorials and all that so things can change like that I think we have had interesting and engaging discussion thanks to all of you we definitely got some really really key takeaways you know technology is playing an important role everybody is deploying probably yes there are challenges but we are also aware that there are solutions and gradually we are aiming towards that you know bettering that experience which obviously takes care of you know all those things I'd really like to thank all of you I'd like limelight and exchange for media for organizing this over to you probability thank you so much gentlemen for the insightful session and for the time you have put in yes I hope our viewers had a wonderful time as we are together taking digital education to the next level ladies and gentlemen I hope your questions were answered if any more questions do put in now we make sure that we answer through social media and to everybody all our speakers thank you so much you all were brilliant you put in all your effort your time in such an important topic today during this lockdown since the last five months everybody's been home and especially students are not suffering because of you because of digital education I applaud I thank you all and to everybody who joined us today I hope you benefited from this we thank limelight presents eforum webinar on enhancing the user experience in online education through quality digital content delivery thank you everybody this is Preeti Katpal your host and the session has been recorded we'd be sharing this session recording with all of you have a great day thank you first of all thanks everyone