 You know what it was? You know what my highlight was? And I'm gonna give a personal shout out to Ryan Lodey. Okay, he shows up with his 10X hat. He shows up with his 10X hat. Okay, this kid's 22, crushing it, crushing it. Like I'm not gonna air his business out, but let me just say I would love to have been where he is now at 22, can you believe that? And I got to have lunch with the guy and I'm sure he's gonna listen to this because he's a client and a friend really. But Ryan, bro, I showed my son your Facebook story and I really, I said, I go, look, this kid, I go, this guy is 23 years old. He's crushing it. He's a producer. He's not afraid to succeed. His mindset blew my mind, man. I remember talking to him and I'm like, so tell me about your business. He's like, yeah, I'm a final expense producer. He's like, I spend 2,800 bucks a week on direct mail to drive Leeds. A week? A week and he's 22. No. And I'm like, dude. Are you sure you remember that right? 2,800 a week. Ryan can comment on this video. You spend 150K a year. So, but I'm like, bro, I'm like 2,800 a week. He's like, yeah, man. He goes, he goes, I used to invest, cash is trash, Grant Cardone, look at the hat. I used to wanna grow my business and build my business and build. And I'm like, he's like, dude, he's like. There's something to be said for that. But it just, that mindset is rare. Like I know guys that are 40 that are still afraid to spend a couple thousand. 2,800 a year. Yeah. And like, what's a marketing budget? And here is this kid just throwing $2,800 a week at direct mail and just killing it. His mindset, it's a lot of the reason he's successful. It's crazy, man. It really is. It kind of was like the eye-opening moment for me. I'm like, because really it's like, my generation, I'm 35. So I grew up, I was right before, my generation was not necessarily like, okay, let's go get a job and get a career. I was the generation that kind of saw my friend's dad start to get laid off and, okay, we can kind of do our own thing now, yada, yada. Well, but Ryan's generation is the guy that's like, there's nothing in front of me. I can go to Grant Cardone's conference, get this mindset shift, come to 8%, get this mindset shift and just really just crush it being an insurance producer. I mean, I'm not saying college isn't good, but I'm just saying if I could trade my four years of experience in college, I mean, whatever, I love my college degree. I just, I was just blown away. The dude's making all Nana's money.