New Ford Focus 40 second TV ad - November 09




Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Nov 3, 2009

New Ford Focus ad created by Ogilvy Advertising London.

The campaign is based on the creative idea of 'attraction'. The insight that 'great design attracts' led to the executional device of beams of light used as a visual device to create symbolic shapes signifying attraction to the vehicle.

Two light beams are attracted to the Ford Focus. As the vehicle drives through the city streets, the light beams playfully interact with it and transform into light graffiti figures of Marilyn Monroe, Paparazzi and hitchhikers who try to attract the attention of the Focus. Shot in Portugal, the film uses the theme of how we all like to attract a little attention and continues the story of Ford kinetic Design.

The music was specially composed for this TVC.

The TV (40", plus 30", 20" and 10" edits) was directed by Vaughan Arnell


When autoplay is enabled, a suggested video will automatically play next.

Up next

to add this to Watch Later

Add to

Loading playlists...