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Published on Nov 3, 2009
New Ford Focus ad created by Ogilvy Advertising London.
The campaign is based on the creative idea of 'attraction'. The insight that 'great design attracts' led to the executional device of beams of light used as a visual device to create symbolic shapes signifying attraction to the vehicle.
Two light beams are attracted to the Ford Focus. As the vehicle drives through the city streets, the light beams playfully interact with it and transform into light graffiti figures of Marilyn Monroe, Paparazzi and hitchhikers who try to attract the attention of the Focus. Shot in Portugal, the film uses the theme of how we all like to attract a little attention and continues the story of Ford kinetic Design.
The music was specially composed for this TVC.
The TV (40", plus 30", 20" and 10" edits) was directed by Vaughan Arnell