 Imagine a world where the simplest things aren't so simple, where modern conveniences aren't convenient anymore. Imagine a future of lifestyle limitations and daily rations on the ordinary things we do. Where would you go on your last gallon of gas? How would you spend your last kilowatt hour? By 2040 our world energy consumption is expected to rise by nearly 60%. Our thirst and global addiction to fossil fuel continues to grow. But there is change on the horizon. And you're maybe. Energy innovation begins today. Save energy unless you can't.