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Published on Oct 2, 2015
When it comes to entrepreneurship, there’s a reliable core that fuels the process of turning a concept into a company. For Eitan Chitayat, an EO Israel member, brand-building pioneer and founder of natie, an international branding agency, that core is truth. In this edition of Project Octane, Eitan discusses the role authenticity plays in his life, business and the brand-building process.