 Big brands get organic media completely wrong because when it comes to these platforms, users are looking for three things in the media that they decide to spend their time watching. First and most important is entertainment. Nobody wants to see smiling happy people using the $3,000 handbags that you sell but they'll watch you stress test them by throwing them off buildings, dragging them behind cars or using them to carry soup in because that is entertaining. Second thing is education. Believe it or not, audiences like learning stuff but useful stuff that they can apply whether or not they buy your product. So if you're selling camera lenses, stop talking about features and maybe start explaining the science behind a lens. Finally, viewers want media that actually feels real. They want something that's genuine, that's honest, that's worth sharing with their friends which is good news for brands like yours because it makes creating content a lot more easy and accessible. All you need is a mobile device, a good idea and a library of sound effects and music like artless.io offers.