 So we're here with Dan Stewart, who's the managing director of Living Social Middle East. He co-founded GoNabit in June 2010, the first group buying website in the Middle East. Prior to that, Dan was the chief possibility officer at Bayet. He's coming to talk to us about everything mobile. So just for an overview, Dan, when people talk to you or when you talk to people about mobility today, about everything mobile, what does it mean to you and how do you describe everything mobile to people who might not actually be particularly technically minded? How could you sum that up? You know, I think in the context of what we do, you know, it's really an extension. I guess on one hand, it's an extension of what we do online. So I mean, from a website perspective, you know, I'll talk about us in that in general. So what we do is, you know, we essentially bring local, you know, potential buyers of people together with local merchants, right? So people are paying to go experience local businesses, products, services, spas, salons, activities, wakeboarding to, you know, restaurants and everything in between. So for us mobile is, on one hand, is an extension of that platform. But I guess you could almost use it as replacement for that platform because what we're seeing is that you can come on the mobile app that we have, you can transact and you can, you know, go and use that product you've purchased without ever even visiting the website. So I think it's about creating like kind of real mobile experiences. I mean, you know, we look at an opportunity in collecting, you know, this connection that we're building together between, you know, buyers and merchants. The mobile is another way to do that. And there's some things which are, again, a replication of what happens on the web. There's some things which are unique to mobile. And so I think in general, I think it's a question of is how many more things can we do that are being, I think right now you're going to see things that are on the web moving to mobile and then things that are mobile only. So like I said, you know, there's some things that we port from the web to mobile and some things which will only remain on mobile, which have never been possible from like a kind of a fixed position computer, you know. So, you know, I think it's really those kind of two avenues where it's not just limiting, you know, but it's really opened up a new possibility. So a whole new world in technology. With GoNabit, you started that in June 2010. 13 months later, it was sold and became Living Social Middle East. Could you tell us a little bit more exactly what you're doing, what you're offering, and why people should know about it? Sure. So basically what we do is we give people a way to do more without necessarily spending more in their local city. Come on our website every day. You don't know what it's going to be until you're on the website or get the email in the morning. So there's that discovery aspect. And what you'll see is a local business, typically a service-based business. Again, your fitness, your health and beauty, your food and beverage, your hospitality. And it's going to be, you know, something new to try or a place to go back to again at a 50% or more discount. Why? Because we're asking you to change your behavior. We're asking you to try new plays. We're asking you to go experience a place or go back to a place you haven't been back to for a while or take someone with you. And we're incentivizing that behavior change to price, right? And so basically what you're doing is you're paying up front and making a financial commitment to try out that business. Once you're at that business, the business has a great opportunity to win you back as a loyal customer. You've had kind of a low risk way to try them out as a consumer. And so we try to present opportunities. We try to present discovery for people every day. We try to, for merchants, we put them in front of a captive audience. And so it's gone now, but we launched in Dubai, then in Abu Dhabi, and then in Jordan and Egypt and in Lebanon. And so it was very different in every place. So the core model was the same. But the demographics are very different. I mean, we take payments online. So I mean, the ability to take payments online was one of the biggest hurdles we had to overcome as a business. And I think it's one of the things we did the best job with. They really built a case for e-commerce. And I'd like to think that people that are starting e-commerce businesses now, and not just for offline payments and cash payments, but actually credit card transactions through a website. I'd actually like to think we did a lot to show that you could create a viable business out of that. And so even when we were having discussions with international companies about potentially investing or acquiring our business, the fact that we were doing what they're doing, taking credit cards through a website made the numbers that we operated at more easily understandable because it was the same kind of way of doing business that they were used to. If we had been doing something very different, there would have been a bit more translation that would have to go on in terms of, you know, is what we had built at the same value because you'd have to try to think about it through a different lens, I guess. But credit card business was very understandable for international businesses. Indeed. And in terms of the Middle East, you've done a lot of business in the Middle East, you've done a lot of mobile and e-commerce, as you said. What are some of the greatest obstacles facing that line of work, that kind of business environment within the Middle East? I think, you know, when we first launched, it wasn't that we were carving out a niche of a larger market. It wasn't that we were piggybacking off of other, like, momentum that existed in e-commerce. What we're doing is essentially we are creating a market. You know, so when we launched the business, it wasn't saying, here's why we're great at what we do for you and here's the benefit to you as a buyer. It's here's e-commerce. So here's why this is a product you might want at a price you want to pay, but also here's why you'd want to buy it online. And if you want to buy it online, here's how to go about buying it online. And there's that whole kind of selling an ecosystem and selling a process, not just selling a product. So I guess it made communication a bit more challenging, made communication a bit more lengthy. I guess the upside was is that we owned that conversation because nobody else was there to be involved in it. It meant that we had, you know, higher touch points with customers and with merchants. And the same thing with mobile is that, you know, we're one of the few, if only, companies in the Middle East that's actually letting people purchase something through a mobile application, you know. And so because of that, it's, again, it's not like this, there's this tidal wave of this going on that you're riding the flow of, is you're having to create a market. You're trying to create behaviors, right. And so, again, a lot of it goes back to communication, a lot of it goes behavior change. I mean, people in this region, you know, from the Middle East and the countries that we operate aren't used to pulling out their phone to look for something to buy and buying it, right. So that whole activity, it's not a matter of that activity going on and that not wanting to be in that place that they see, it's just even creating that behavior, right. And so, we're kind of used to being the first in a lot of different things that we've done and I'm happy to be the first in more things and hopefully the second and the third and the fourth do well at it too, you know, and that it's the first of a lot of successful businesses that really kind of benefit, you know, make people's lives better but, you know, make them, if it's more enjoyable or more connected or something, more of something, right, in a positive sense. Very fantastic. So, can you talk to us a little bit about Living Social's expansion strategy moving forward, what's ahead for Living Social and also when can we expect to be seeing more of it or some of Living Social in Qatar, when are you going to bring your products to your service and facility to our shores? In terms of, you know, what the, I guess the year ahead looks like for us, you know, we have our core business. Our core business is these local deals that we operate with primarily service based businesses and we're going to continue to expand on the core and the markets that we're in obviously. We also have a very healthy travel business. We also do things like we have family oriented deals as well which is a bit different niche that we operate and focus on. We're also getting into things like product specific deals so instead of selling a service but actually selling products and it fits for, you know, certain types of products and certain parts of the time in their life cycle and then what we're looking at too is, you know, looking for more ways to really, number one, connect buyers with local merchants. I mean, you know, if you said where do you go online to connect with your friends, you know, Facebook, where do you go online to, I don't know, watch videos on YouTube. There's no real default kind of place to go online and connect with merchants and especially not in, you know, the markets where we all live and operate and so, you know, our goals continue to more of what we're doing to become that default answer for where do I go online to connect with merchants so we'll bring you a few new things to bear in terms of that. Then in terms of new market expansion, you know, we're looking at markets that, like any business can bear a return, you know. Some of the markets in the region are kind of like single city markets and so, you know, we're looking and constantly assessing like expansion opportunities. Cutter is definitely something that we've spoken about and actually, you know, it's actually a good form for me to maybe explore a few conversations in terms of, you know, ways to take that to the next step and make that possible. Well, I hope you keep us informed at ICT Cato of what you are planning in the region and thank you very much for coming and it's been a pleasure. It's been a lot of people. Thank you. Thank you.