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Old Navy - GoMONEY - by www.gogorillamedia.com

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Published on Jan 13, 2014

What better way to ring in the holiday spirit than giving one lucky shopper $1 Million Dollars on Thanksgiving Day? Using one of GoGORILLA Media's most unique strategies, advertising on dollar bills, Old Navy Successfully raised awareness for their huge giveaway. For the Old Navy GoMONEY effort, GoGORILLA Media put into circulation a total of 210,000, $1 bills, each bill featuring a circular sticker advertising the sweepstakes with the abbreviated rules on the back. To get the bills into circulation and into the hands of thousands of customers, GoGORILLA Media distributed the bills in 15 major markets across the United States. The "Old Navy Overnight Millionaire Sweepstakes" campaign was an instant triumph. Even more shoppers than expected vowed to try to be among the first 500 in line at Old Navy stores on Thanksgiving Day at 7:00pm to have a chance to become an "Overnight Millionaire". Hundreds of thousands of impressions were generated throughout the United States and significant buzz could be found on several social media outlets.

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