 So what's your advice to folks out there that are out there? I mean, obviously, you know, Cloud Air just got another 40 million, Hortonworks is bulking up with financing. Anything that moves that has a dupe on it, it's going to get funded, Excel partners has got 100 million. What's your advice to folks out there? Just ignore the money to build a good product and kind of then address it later? I mean, you've done it a few times. I mean, it depends who you're advising. You know, if you're advising students, you should definitely ignore the money. You should work what you find interesting, what you find passionate about, and, you know, and otherwise, I mean, you know, to make it through a PhD program and you're working to the end, you're not interested in, it's just not, it doesn't work. You get, you burn out very quickly. But once you graduate and now you want to start a company or you want to, you know, you want to join a startup, then you have to worry about money. I think you have to be aware of where the money is going and what, sort of, where the excitement is in the industry. So, you know, something like Hadoop, which has, you know, as you mentioned, you know, it's something like, probably, I would say, about a hundred million dollars of venture capital invested just in the last few months, at least, you know, since May. Yeah, I think, sort of, it's just so obvious that this is the place to be. I mean, if you want to do analytical database systems, you could try and do something outside of Hadoop, but you won't get very far. Right now, Hadoop is where the activity is. So any startup, you know, any startup that you want to, so, create really needs to have some sort of Hadoop focus.