 I think the E4M Red Carpet Experience in Marketing Summit is really amazing. One thing that I really like about E4M is the kind of niche journals that they pick up across the year, right? Because at the end of the day, a macro feeling or understanding of marketing is still very easy because you go to so many events, you attend so many of them, but when you go to niche months, right? You're able to garner a lot of such small points which can be used for me in my next pitch for sure. So I really love these events.