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Friend of a Friend Understanding the Hidden Networks That Can Transform Your Life and Your Career

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Published on May 3, 2018

If you are like most people, you hate networking. Perhaps you think of it as "meeting strangers," maybe at a networking mixer or through introductions. And many of us cringe at the thought.

However, research has shown that the most valuable people in your network tend to be people you’ve already met -- you just don’t talk to them that often.

Listen to our conversation with David Burkus, author of Friend of a Friend: Understanding the Hidden Networks That Can Transform Your Life and Your Career. In this interactive hour-long discussion, you will learn:

• The science of networking
• The types of activities you should be participating in that will actually be beneficial to your network, and be a lot more fun than hitting up another mixer
• How to better serve the network that’s already around you, and let it serve you

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