 There's a good book called, uh, Where Good Ideas Come From. There's a mathematical equation, cities, you're higher likelihood to make money. Primarily because you rub shoulders with other creative people. But, as Dr. Buss says, cities attract psychopaths. So your happiness, you get a more exploitation big cities. Um, so you make more money, but if you want to be happy, you get the f*** out of a city. So I spent 50% of my time, I tried to outside a big city.