 Let's talk about video marketing because I think that this is a very important thing for all of us to not only be able to do but understand how to use it with WordPress. Now here's the textbook definition. Video marketing is the use of video content to promote a brand or product. This can take many forms from short videos, promoting a product or service to longer long form videos, documentaries about a company or its products. Video marketing can be used to drive traffic to a website or social media pages. As well as to create engagement with customers and potential customers and potential customers. So in a nutshell, video marketing is really used to help create more conversions, more opportunities, more of what it's going to take to get to your business goals, reach your business goals, using one of the biggest forms of content that can be repurposed in so many ways that other content can't because you can literally break down a video and turn it into, well you can have it just be the video, you can have it be audio and then you can also have it be the text, aka the script. So there is no form of content that you can break down to multiple forms the way you can with video and we just love video because it's motion pictures. So for those who have answered the poll as far as the experience with WordPress, we do have a lot of beginners and people who are moderately skilled. Not many WordPress developers here or advanced users. And I wanted to ask this question because there are times where we do these sessions and we have more advanced users or senior developers. I just want to get a grasp on that. So here are the phases or what I call the phases of video marketing. So this is kind of my interpretation of it. You have your strategy phase and then you have your execution phase. And with the strategy phase you have your purpose, your goals, your target market, KPIs video production. More importantly the pre-production. What the execution phase video marketing, you have video production again, but more the editing post production and production itself, video marketing, email marketing, SEO, automation. I'm going to show you some cool things with custom post types that I think you're going to wow your socks off. And then we're going to hit into a little bit of analytics. So that's why I said this could technically be a two-part series depending on how much I get done with this because I really wanted to jam-pack it with some value, but I wanted to make it clear and make it make sense by demonstrating what I'm showing you. Let me end this and try to do a few things at one time, y'all. That's all. All right. So purpose. Let's talk about our purpose and let me wet my beak here as Mr. Wonderful would say Kevin on Shark Tank. I need to wet my beak. So purpose, right? Let's talk about purpose. Why are we going to talk about purpose? Well, before we can really get into video marketing, we need to understand what is our purpose of doing the marketing at all, right? And or creating the video more specifically, but using the video to use it for a marketing tool. So think about what your purpose is when it comes to creating the video. Typically, there are three buckets that we can place purpose in. Now, this is not a hard rule, but there are three buckets that you want to think about when you are thinking about the purpose of your video or the purpose of your company, your mission, your business in general, right? The first one is educate or education. So this is a bucket when it comes to creating video, creating video content, video marketing, and you're using video to share a message, right? Education is a huge one. So are you a spiritual healing teacher or coach looking to, you know, educate people on how to use holistic practices, you know, in order to heal themselves? Are you a school teacher, you know, using Zoom? There was a big case during, you know, the pandemic, right, where there are a lot of Zoom-based classroom sessions, and you're a teacher doing that. You were using video, especially, you know, there was a replay involved for the kid who didn't see it. So, you know, how are you using video to educate people on what they need to know? And sometimes it could be specifically about your product or service. Sometimes the video itself, you know, could be the product or service. You're educating people, and your video is the product or service. You're not just educating them about your product or service. So just let me know real quick in the chat if that makes sense. As far as the education standpoint is concerned. The next one is Inspire. So, and this is not, again, a hard rule of thumb to say it's got to be one way or the other. This is typically the buckets that creating a video, when you have a purpose of a video, these are the three buckets you want to think about, popular, very, very known buckets you want to think about when you are, or categories, when you're thinking about your video. So do you want to inspire? You know, are you looking to make people feel like they can be motivated? You know, one of my favorite inspirational motivational leaders is a guy by the name of E.T. His hip hop preacher, Eric Thomas. That man is one of the biggest motivational speakers in the world that will wake you up if you were, you know, sleeping because you just took some night quill or Tylenol PM. He used to do the, what up, what up, what up, what up, it's your boy, E.T. He did that every Monday for, I mean, I don't know how many years straight, six, seven, eight years straight before he became the number one motivational speaker in the world. And I have no relation to him. And this is, you know, I have no affiliation to him at all. But I've seen his growth over the years and just seeing him being married, having kids, you know, used to being eaten out of trash cans, living in abandoned buildings. There's a lot of parts about his story that I can relate to. And so he inspires the heck out of me when it comes to, you know, creating my content. So that's just an example. Who is your inspirational motivation, you know, influencer and somebody that you can kind of mimic or model to create your videos after? And people love this because it makes them feel better. And then when people feel better, they spend cheddar, you feel me? Now, the last bucket is entertain. And this is one that I know we all, you know, we all get, we all get caught up with, right? We all get caught up with them. Tick tock videos, right? So with those tick tock videos that we get stuck on, you know, we're being entertained and that entertainment is pushing us over to wherever it is that that person, that company, that brand, they want to direct us to. So think about for yourself, you know, are you a an entertainment? It's not a bad category of bucket. I'm just picking on tick tock real quick. You know what I'm saying? I'm just just picking on tick tock. It's how I feel. It's how I feel. Tick tock is just that I think they're doing something new. But either way, entertainment, when it comes to creating your podcast, when it comes to creating your, you know, comedy or versus type of show, entertainment, when like this is doing a DJ set, you can be using music for entertainment. You can be playing video games, video games is a huge. Oh, my goodness, Twitch, the video game market, huge. When it comes to video right now, it's it's it's hot. It's in. It's not going nowhere. So for those of y'all who got kids that's yelling that show kids talk about, you know, you shouldn't be playing these video games because it's waste of your time. Look, I'm trying to tell you right now them kids one time, one day, them kids can make you a lot of money with them. Twitch videos is being real, y'all. So real quick, while we're here, I'm curious when it comes to creating video. What is your main purpose for creating your busy video? Is it to inspire, to educate, to entertain? Just really, really quick. Let's get this. OK, we got education winning so far, huh? So most people here are OK. So most of y'all are looking to educate with your videos. We have advocacy groups, just generally education. Yeah. Yeah. Education is is huge right now. Listen, we're doing education right now. Are we not? I'm just trying to add a little bit of entertainment factor into it. So that's why you hear me playing with the sound effects and clips. And this is just practice for me because I'm just going to have fun. The better I can get with it during these times, better, I can get, you know, with it during like the big kuhuna times, you know. So that's why I'm like, I'm going to practice while I have my people in the building. And we are going to get to video for SEL. So don't worry, don't worry, hold on to that thought. We are going to get to that one. I'm going to get to that one. So let's let's keep going. Let's let's keep going on. You know, Marvin Gaye said, what's going on? I'm going to say, keep going on, keep going on, keep going on, keep going on. Keep going on. All right. So let's get to goals because goals. Other than understanding the bucket and the category of your video, the purpose, your goals are really the driving factor of what that what the video is going to be. So this is something that I think a lot of us really, really don't understand. And I see so many people create videos without the thought process of how does this relate to my overall business goals? Right. So I just want to touch on this in this video marketing. You know, topic, because I really want people to understand that it's the goals that is the driving force. It's the reason behind your video. If your video is not helping you reach your goals, your video is just a video. It's not a marketing asset. It's not a tool. It's just a video. So an example of one goal. Now, this is something that not all of us are going to relate to. But I think most of us can. But it would be something that is transactional, right? So that's why you see me have the money here because I just want this to showcase something that we're exchanging some type of money, there's cash coming in from the video from some type of video that's leading to the assistance of a transaction. That could be a goal for your business. This is not going to go deep into like what goals are, but typically we want goals to be smart. That's the acronym for a specific, measurable, attainable, relevant time bound or timeframe. But yeah, you definitely want your video to lead to some type of transactional or something that's transactional. Another goal type could be reach. So a lot of times us as business owners, consultants, freelance freelancers, sole proprietors, entrepreneurs, we want to grow our business in a way where we're serving more markets. So your video could be something that really helps grow your business in more locations, more markets. That is a huge goal for a lot of businesses. We want to grow into XYZ markets or into these new territories by quarter one or quarter four of 2023. That is a realistic goal right there. And this video is going to help create that the success of that goal. So that's something that's huge. And then the another example or the last example I'm giving in this demonstration of goal types, one could be to increase staffing, right? Or to have something to do with employee satisfaction or employee operational procedures. You know, something to do with your internal help. You know, you want to have a goal to to have four people be on, you know, on board for new staff members or employees or contractors by XYZ amount of time or you want to have X amount of XYZ type of employee contractors. Maybe you want to expand your company into a more diverse and inclusive practice. So you want to have these type of people or this demographic that can be that's a goal for companies. So it depends on where your business is at, what type of business you have. But these are some general ones that people typically use as ways to create a goal for their business and then use that goal as the goal for their video, like how is their video going to help them reach that goal? And speaking of a goal, it's always my goal to make sure I would try to read and keep up with everything. But yes, it is what's going on. I didn't mean to mess that up. So thank you, Nicole, for that. All right. So target market is, it's interesting. I get this question a lot, specifically when speaking of, you know, market market. Marketing, market research, branding. I hear a lot of people talk about target markets. So for the most part, again, this is textbook definition that I'm going to break it down because that's what we hear for. We got to break it down, right? Target market is a group of people to whom a company business or SOPA prior aims its products or services. A company usually has several target markets each with different needs that the company tries to meet. So target market is one of like the secret sauces. If you can think of one of your best favorite dishes, like, OK, we just had Thanksgiving, right? I'm curious for those of you all who who do or don't celebrate. Doesn't matter. Was there a certain dish one of your favorite dishes that you ate on Thanksgiving? Please put it in the chat or a favorite dish that you like to cook in general. But what they dish up once now? We got cranberry, we got mac and cheese, we got pumpkin pie, Brussels sprouts. Oh, oh, y'all said some good ones, though. Now, cranberry and orange or orange relish. That's Sally. That's an interesting one. Audrey, mac and cheese. OK, OK, OK, OK. Addressing. Yeah, Nicole. I know, in Brussels sprouts. Uh huh. Yeah. So all the ones are great from Brussels sprouts. Dressing, because I love dressing. Because Brussels sprouts were twice, right? Pumpkin pie. Now that's like pumpkin pie. I don't have that often. I usually have sweet potato pie. You know, that that could be a black thing. I don't know. I don't know. But I usually have sweet potato pie. But I do like pumpkin pie. Mac and cheese. It's got to be good mac and cheese. It's got to be some of the best mac and cheese. It's got to be because, you know, everybody don't know how to make the same mac and cheese. But either way, I just wanted to let you all know that every single dish that y'all put in there, we talk, we talking about. The secret sauce, what made that good, you know, and and. This is what the target market is all about. If you know your target market, I promise you, you will say you just it's just you will spend less money. You will make more money. You will have less headaches. You have less refunds. You'll have there's just so many pros to understanding who your target market is. Because once you do, you taking out, you can sell, I mean, water to a well. I'm talking about you can sell a poop to a bull. I just made that one up off the top of my head. I don't know if that was either way. The point is, is that you can sell anything to anyone. If you understand how they work, who they are and why they need or want your product to service. So demographics, this is one of the first buckets, categories, segments of target market or understanding a target market. And it's one that I think most people already have an idea of, but something that I just wanted to quickly touch over. Well, I'll show you a little bit more. I'm not going to show you how to do market research or target market, but I am going to show you a quick tool. It's a gym. And I don't think many people talk about this. And I'm kind of I'm kind of happy they don't because it feels good to be able to present this to you. And I think 80 percent of you all don't even know about this, but we'll see what we'll test that theory. So ethnicity, age, gender, yearly income, marital status. I used to say martial status all the time. I'm just keeping it real. Like it took a while for people to correct me. Like it's not martial status, it's marital status. Kids, occupation and financials. So those are just some characteristics, right? Some elements of demographics, right? How you would research and look for your people, the best people that would buy your product, use your service, associate with them, join your organization, join your community, whatever it is that you do. These are demographics. This is a category and these are characteristics within that category of how you would separate people, right? And it's that's what demographics is. The next one is a geographics. So geographics is talking about the location more specifically. And we're talking about country, region, state. Sometimes we can even get into ordinance, I believe. What else is what else is there? If you if you can think of any other way we can categorize geographics, put it put it in the chat. Because I'm perfect. And this is a team effort. So we go and build this presentation as we go. It's like when the movies are video games, we're like, you kind of work with a watershed. I'm trying to urban suburban rural. OK, yep, yep, yep. Those are good. Those are good ways to think about. Thank you, Audrey, appreciate that. Need anything else? Anybody got anything else? County zip code. OK, look at y'all cover with the. Look at that. The team is here. All right. OK, all right. So yeah, we got more zip code county. We got these are other ways that we could. We could add geographics, right? The location of our particular. Desired, not perfect, but desired. Preferred, you know, best, best person for the opportunity, right? This is that best person that where do they live and where area are they? Now, this is one that I feel a lot of people overlook when they think about target market. And there's a reason why Google Analytics and Motomo Sally, I forget. But analytics platforms give you this data to tell you the kind of people that are looking, you know, at your website, you know, at your content and what devices, what technologies they're using. Man, this is one that so many people overlook. And this is important, especially for video, because they're not looking at your video in a physical book. You know, they're not looking at your video in the sky. You know, they're not looking at your video. And, you know, places that are not on a device. So it's important for you to understand the technology and devices because that's where the video is going to be shown. Hey, if they're looking at your video in the theater, you done made it. Now, we got to we got to give you we got to give you some. You know, if your video is in the theater, hey, you done made it and you need to move out the hood and go to the server. OK. But yeah, technology and devices are definitely something that a lot of people overlook because we don't think of our consumers, our viewers, our audience, our target market, like how they're viewing our content. We're not typically thinking about the device they're using. You know, we're thinking about everything else is like, well, everybody's got different devices. Some people are on their iPads, people are on their phones. Some people are. Hey, in the theater, you know what I mean? Some people are where they're at. So you've got to think about it that way. Devices, right? Browser. The computer system, the desktop browser, mobile browser, mobile operating system and even the cell phone carrier. You know, how many people are doing deals with cell phone carriers? It's about T-Mobile Verizon Sprint. This is the secrets that they don't talk about. I want to tell y'all cricket. Heck, I'm on. What am I on? Let me see. I'm about to tell you my business metro. You know what I'm saying? I'm on the subsidiary of T-Mobile. I didn't even know T-Mobile y'all and the bills ain't no joke. Really? What? How she said? Ain't nobody got time for that. Ain't nobody got time for that. But look, you got to do what you got to do. And cell phone carriers are ways to be able to. Increase your reach, especially if you have a really good video. And then here are some ones that are continued. We got social networks. We got platform apps. We got how people are consuming, right? Buying, spending, influencers, representation, genres, movies, podcasts, views, values, problems, goals and motivators. So this is just other ways of finding your target market. So next we have KPIs. So KPIs are key performance indicators. These are measurable values that indicate how well a company is performing against its goals. KPIs can be used to track progress over time and identify and to identify areas where improvements need to be made. So pretty much what KPIs are are track ways of showing are you reaching your goals or are you not reaching your goals? And they are typically numbers, you know, they're metrics. They're shown in numbers. And I'm going to show you some of the most popular KPIs that you want to take note of and think about when it comes to seeing if you are actually reaching your goals or are you failing to reach your goals and you need to make improvements. It's OK to fail. But the thing about failing is that we need to understand we have to fail in order to achieve. OK. So the first one is time. This is a big KPI. Or here and this is specifically for video. Some of these can apply to other applications like other situations. But right now we talk about specifically video. What are the things you need to be looking at when it comes to your analytics? You need to look at these things right here. We're going to start with time. So watch time mean some of these may be obvious, but I'm going to start with some of the obvious ones. Watch time is huge. So when you are watching a YouTube video, any type of YouTube video that you're watching, the person on the other side can see the watch time. How long you've watched the video, right? Or the typical watch time of the video, how many hours of the video has been watched. The next one is retention. So you want to also be able to see when a person is dropping off. So think of this as the drop off rate as well. If you see, if you watch a video, so here's the thing, typically people watch a video from three to five seconds. Right? Three to five seconds is where most of the drop off comes. So if you don't have, have you noticed the pattern and I was going to go to YouTube to see if I can show you one, but I don't want to show you all my business because you know what I'm saying? My youth, everybody's got like a personalized YouTube. But the new age trend of video, have you noticed that the first three seconds of a lot of videos are a recap or a clip that's taken from somewhere in the actual video. So they'll play a clip and then they'll take that clip, put it in the front of the video, get you intrigued, you know, get you hooked in it. And then bam, they're going to it. If you have seen that, put a one in the chat. If you have not seen that, put a two in the chat because I'm curious to see how people see that trend. That is a huge video marketing trend right now and tactic. It's more of a tactic, but I'm calling it a trend tactic. Again, one is you see where they put a clip of somewhere in the video at the beginning of the video, then they go into the video. Two, if you've never seen that at all on any type of videos anywhere. So most people have not seen that. OK, interesting. All right. So if you haven't seen that, look for it now. And then that way you can see if people are doing that, maybe I'm just gassing you up or maybe I'm giving you something that you may want to look out for. And again, it's one of those nuggets that you can do that will put you ahead of the game because retention is huge. And that is a trick to keep people engaged. That's what they do. Three to five seconds. They put a clip of the most juiciest. They spit at tea. You know, the thing that wherever that part is, they say that one controversial statement or do that one crazy little thing, they put that right in the beginning of the video. And then bam, get you in there. Now you've got to watch the whole trailer. Now you've got to watch the whole podcast episode because they got you in there. So yeah, they tease, they tease the meat of the content before starting and explaining the background. Exactly. That is a new tactic that is that people who know who are who are well experienced in the video marketing sector, they are doing that. It's huge, huge right now. I promise you all going to see it. OK, the next one is video completion. So this is based on time. You want to know who completes your videos? Why? You can see who completes your videos. You're able to market to them in a way where you can't market to the people who have dropped off. What do I mean by that? People who complete your videos typically are more interested in what you have to offer them. So therefore, if you were to send an offer to them via email, some type of Facebook ad or Instagram or Google ad based on them watching a video and completing it, there's a higher chance they're going to take on that offer because they completed the video. They are more interested than the people who dropped off, you know, via the retention situation. So is there just a couple of time based KPIs you want to look for? And your video are typically will give you these KPIs, right? These metrics, these analytics, analytics, guys. It's not really analytics in Spanish. Anybody who speaks Spanish, please don't kill me. I didn't mean to disrespect. I'm from San Antonio, Texas, OK. All right. So we have a question from Kate. Yes. Alex. No problem. Let's see. Let's see. What it show what it show the percentage they watch. They watch seventy five to show if there was a trend. So. The cool part about what I'm going to show today because we're about to get into more of the meat potatoes of the presentation is that you can. Create automations. Based on and I'll share with that here is to you create automations based on video completion times. And so, you know, seventy five percent is a very valid and a high rate for completion time. Because if they seem seventy five percent of it, good, you know, you should send some type of marketing message based on that if you can, depending on your system. But a hundred percent is always going to be the best. Fifty percent is not as good as seventy five percent because now it's like, oh, they fifty fifty, right? I don't know if I should really spend the money to or spend the time to market the fifty fifty. When she was she twenty five percent. I don't definitely that lets you know that they really not should you spend the time, money, resources, effort, but seventy five percent. Yes, I would definitely say that an action can be taken from from that. Even maybe sixty five percent, but I'm definitely going to show a scenario with that. So it's a good question, OK, appreciate that. And let me know if that didn't at least address or touch on your question. And then let me know if you if I don't get to it even more. OK, great. So engagement. Engagement is another KPI category, right, that you want to think about these metrics that we're talking about the analytics you want to think about. And here are so five really strong ones you want to think about when it comes to your video marketing. So we have views and plays, right? So on YouTube, you would see views on your website and WordPress. I'm going to show you what the plug in you're probably going to see play. So this is something that I call a vanity metrics. We typically look at these as likes. We're not even likes because views are not even like some of it, but they are in the same area of vanity metrics as likes. But they are important because you need to use this in order to create another metric. And I'm going to show that here in a second. So you have views in place, then you have clicks, right? How many people actually clicked? Through the video, clicked on the video, clicked from the video. What did they click based on this video? Because if you can get them to click based on the video, I'm telling you right now, you got them. You the video did what it was supposed to do. If you got a person to click, it did what it was supposed to do. You got them. And that's why I love using videos. And I know a lot of you all love using videos and watching videos because it's one thing when you get a person to click the video to play. I talk about that. I'll talk about you get them to click based on the video they watched to somewhere else. If this is a numbers game for people, never be 100 percent. But if you can get them to click, you got them. So that's where the click-through rate comes in. You have your clicks divided by your views and plays, and that gives them your click-through rate. And this is important because this lets you know the ratio between how many people are actually viewing versus how many people are clicking on the video. You might have a thousand people viewing or playing the video, only 10 people are clicking. What does that information tell you? And how does that help you reach your goal? If a person is clicking and the click is supposed to lead to some type of transaction, a sale, a form, some type of product or service that you're offering and they're clicking it from the video, how does that help your overall goal if one of your goals is based on transactions? So we have comments as well. These are really huge because this shows engagement. Now, when it comes to comments, you're typically gonna see that more on Facebook and social media, Instagram, TikTok, those type of things, your website. You won't really see, like on a WordPress where I'm gonna show you all, you won't really see comments on the video directly. You would see comments on the blog posts. So that's the way we interpret comments in the WordPress world, world world. In the WordPress world, we interpret comments in the blog post area, but for YouTube and other places, they'll be directly on the video. And then shares is a huge engagement factor as well too when it comes to your video because now you're creating advocacy. Now you're creating a referral system where people are basically marketing on your behalf. You're creating some brand advocates, knowingly or unknowingly, call it whatever you wanna call them, but that is huge, you know? And so yeah, it's all about pushing people down the yellow brick road to the funnel. So let's get into video production. And I'm curious now that we are in this area, because this is where I'm really gonna show a lot of demonstration. This is gonna be live. It ain't gonna be perfect if I mess up or for some, you know, just bear with me. But this is what I'm telling y'all, I promise y'all, this is where you gonna get the juice of this presentation. But I don't like to get to the juice to help peel the oranges. You know, we gotta peel the orange. You gotta peel the lemons. We gotta get it prepared. We gotta do all that. Then we gotta do the squeezing. We gotta squeeze. And then once we squeeze, we get the juice. And then when we get the juice, we go, go, go, go, go, go, go, go, go, go, go. You know, some of y'all probably got thirsty right there with the sound effects, right? That was live right there for y'all. But this is about to be the juice of the presentation. It's just showing y'all a video production slash marketing process in a way that would save you a lot of time, effort and make you have the Wham, Bam, Shabam. I'm talking about top flight. You know what I'm talking about? Top flight security out of work. Top flight security. I'm talking about top flight. Video marketing hub in this joint. All right, let's go. I'm gonna launch this real quick. What is your experience with video marketing? Let's go. I'm getting my little juice real quick. Grandpa's juice. Who knows, y'all know what that means. There was a question from Dipty. What makes a video shareable? What makes a video, I didn't see that. Oh, I skipped that. Oh, my bad, my bad, my bad. I didn't mean to skip that one. What makes a video shareable? Well, depending on the platform that it's on, I would, and depending on the call to action and the virality of the video, if you have a video on WordPress and you don't have a certain functionality to be able to share that piece of content, well, you can't share that. We're used to seeing sharing functionalities on YouTube, Facebook. You know, when it's baked in the platform, that's a functionality you gotta add in there. So one, that's what makes it shareable to have the functionality. Two, is it something that other people want to be proud to showcase? Like do they feel, remember, status gain? When people share your stuff, that's making them look better. Like who wants to share something that somebody's gonna make them look bad? You know what I'm talking about? Like, why would you share something that's gonna make you look bad? So does that thing that they're sharing make them look better? And do they have the capability of sharing through the functionality of where the video is placed? Does that make sense? And does that answer the question? So right now we have most people in here are inexperienced with video. I think that's a beautiful thing. So that means that a lot of this is you're about to be sharing and showing and taking action, most importantly, on a lot of what you're gonna see here today. But more importantly, y'all are being used to some, I'm talking about crazy stuff. Crazy stuff. All right, so let me end this poll real quick. All right. So most people don't have experience video marketing. So that's why I'm glad you're here. Very glad you're here. So let me prepare video production. I'm gonna have to open up the script here in a second. But what is video production? Video production is the process of creating a video. This can involve anything from filming a person, talking to editing together footage from different sources. The final production might be used for marketing, education or entertainment purposes. So video production is basically just producing the video. And I always wanna give y'all a textbook answer. And I also, I did this intentionally because I'm gonna show y'all a tool that will help eliminate a lot of the, well, I don't know what to write my show and I don't know how to create a script or what I should, listen, I'm that, I did that too. We gonna help eliminate these roadblocks, these challenges. And I'm gonna show y'all, share with y'all how we can eliminate these roadblocks, blocks and challenges using these tools out here, right? Because look, we ain't got time, we ain't got time to be wasting time. Ain't nobody got time for that. Ain't got time for wasting time. Got time to waste no time. All right, so I'm hitting myself there. What is Descript? Descript is the perfect production tool for creators looking to make professional level videos, podcasts and screen recordings, with intuitive editing tools and an extensive library of media templates. Descript delivers a full suite of features designed for content creation. So Descript is one of my favorite tools to use for creating and editing videos, especially when you don't have a big production involved. It is, they have a free plan, so it is free. And then from there, they have other premium plans which deliver more features. I'm gonna show you all really quickly what Descript looks like. I just hope I don't embarrass myself. Let me, I'm gonna stop sharing my screen real quick and I'm gonna share Descript real quick. Hold on one second. Me one second, y'all. That's the projects. Okay, all right, let me stop sharing. All right, cool. And let's share the, I guess I'll just share the whole screen at this point, so that way I'm gonna keep going. Oops. Yeah, okay, cool. Y'all see Descript? Y'all see my screen? Okay. So this is Descript. Now, has anybody here heard of Descript? Please put it in the chat. Put a one, if you have, put a two, if you have not heard of Descript in the chat. I'm very curious here. One, if you've heard of Descript, a two, if you have never heard of Descript. Okay. We have a couple ones, a few twos. If you went, okay, okay, okay. It's almost, it's almost even. Okay, well, either way, I'm just glad that we have a balanced, because you know, it's good when you have people that know and have used it. And it's also good when you have people that don't know and have never used it because you can show them. Now, here's the thing. Descript has updated, has a major update in the past couple of months. So this is a different look of what Descript looks like in comparison to what it looked like years ago. And so with Descript, this is the way that I'm editing these videos for these WordPress meetups, for these NEL meetups. Excuse me. And so this is one of the meetups, the sessions, speed up your e-commerce for 2023. For those of you all who did see this session, give me a reaction if you don't mind. Just give me a reaction real quick because I'm just curious for those of you who didn't see this session. But either way, what Descript gives you the ability to be able to do is you get to see your transcript, you get to see your content, the written word here, get to see the video, and then you're also able to see a timeline which typically you're used to in some type of software like iMovie or Adobe Premiere or Final Cut. With Final Cut, with Adobe Premiere, with iMovie. Come on, yeah. Don't make me say the Windows Movie Maker. I mean, come on. The Windows Movie Maker, that's two laughs in the chuckle. But yeah, the iMovie, the Windows Movie Maker, the Adobe Premiere, Final Cut, those are typically what you do you're editing in. But with Descript, you can do way, way more, even for free, and you don't just have to use this for video editing. You can also use this for audio, for audio. A lot of people use this for podcasts, for tutorials, for movies, and they have a video library. So say I were to, let's go to a fresh start here. I'm gonna go to a new project here. And I'm gonna title this Turn WordPress. Just that. This new storyboard feature. They didn't have this before. So that's what I'm saying. This changed the game. This is why they are revving up the tutorial. They are doing so many videos to create tutorials. Once again, educational videos that educate their users. They went gung-ho on creating these educational tutorials and videos. And they've created this media library. So I'm gonna show you real quick, like for instance, if I add a video here, I'm down here to show you about, you know, editing. Now this is the cool part. I'm gonna show you all something that's crazy. Crazy, right? Crazy. All right, so here's the video. Here's the timeline at the bottom. Now the thing with this new version called Storyboard Mode is they have, the way that they, you know how in the movies you have scenes? Well, they're using the term scenes in their Storyboard Mode version. So you can have multiple scenes, like where you wanna have multiple slides for images or movies or whatever throughout your video or throughout your transcript or throughout what you're saying. So let me show you all some other cool stuff. There's another cool part when it comes to AI. So let me do this real quick. I'm gonna go back to, I'm doing this live. I'm letting y'all know this is about to be some crazy stuff. But if I get embarrassed, I get embarrassed. I don't care. Okay, so let's see if I can do this. You know what? I should have did the thing first. Hold on, you see that? See, see? You don't even wanna, let's try this one more time. Let's try this one more time. It worked before. Now it's trying to fail. Now it's trying to, now it's trying to play games on me. Oh, let me go to the right mode. That's my bad. So that's something that I have to get used to and that is, I'm glad you saw that, right? It was failing to pace because they have these things called modes. Right now I'm in editing mode. So it's where I'm editing the video itself. So that way you get in this, you don't have to mess up the words when you're going back and forth. So I need to go to right mode right here. And then that way, now that I'm in right mode, as you can see, I can write out content. That's a big part of the script. It's like using Google Docs with a video editor. So now that I'm in right mode and I paste something, it actually paced it out. So another cool thing is because I, they have this AI feature where you can speak into the tool and read content. And then it memorizes the way you said what you said, using AI, and then it will add that into the tool and use that to then read content that you just paste in there, or you write in there in your own voice. And that's just me kind of like dumbing it down. So let's go for instance, I'm gonna do, so I'm gonna, they call it overdub. So this is my voice, I already put my voice in here. It takes a little second to, and I didn't share the sound, so I'm not sure if you're gonna be able to hear it. So let me stop sharing, and then let me share the sound real quick so that you are able to hear if it does work. Look, this is, if it bears to me now. So let me get out of right mode and then you press play. Video marketing is the use of video content to promote a brand or product. This can take many forms from short videos promoting a product or service to longer form documentaries about a company or its products. Video marketing can be used to drive traffic to a website or social media page, as well as to create engagement with customers and potential customers. Did y'all hear that? Let me know if y'all, put a yes in the chat if you heard that. Dancing, let's say dancing in the wind. So look how I just dragged this on top of that. I'm gonna go back here. Video marketing is the use of video content to promote a brand or product. This can take many forms from short. So, I mean, this is the power of the script. It's very easy to create a video and even, you don't even have to use your, you don't even have to speak. You could be headed to, at the airport, getting ready to get on the plane and it's loud. You don't have time to speak. Your voice is already in this tool. You wanna put together a video before you get on the plane to head where you wanna go. Boom, bam, bing, ba-da, ba-da. You can create content, video content with the tool and be able to do this. Go back to write. I can delete this, write something new. See, it's like writing a Google document in a video tool and as I can edit the words and I can edit the content and I can add media, images. I can create new images, new scenes. Now I'm not sure if it's gonna work cause I didn't actually put a scene in there but if I would have actually did that. You know, it's gonna be able to create new scenes and I can add new words and it's just being able to edit video in a very easy way. So once you do that, you export the video just like so. Interesting question from Dipty. Yes. How much audio do you have to provide to train the AI? They recommend you read for at least 30 minutes starting off with but the more words you use, I mean, the more content you read, the better it learns and they have different styles. So that style, you just heard me read my stuff and was my boring style but I could have created a new style of voice. Happy go lucky. Hey, versus the young, young, young, young, hey. All right, y'all, we gon' ride it right now. Come on, y'all, we gon' do. You have a way you can do so many different styles. You can do the styles if you want to do. You can do so many, hey, you can do this. You can do, you can do you. You know what, y'all can do them stuff. Come on now, you know what, you gotta read. So whatever dialect, I'm just, I'm joking but you can literally do, because that matters. How people hear the dialect, not just the language of what you're doing but the way you're saying it matters and they allow you to do all different styles in this. But 30 minutes is the minimum. More than that, you're just giving it more content to feed to get you a better sounding voice for yourself. And does it need to be recorded well? I mean, that matters too. Recording it in a good environment matters as well. So that's a good question, yeah. Because it's not gonna be able to, if you're recording in a loud environment with stuff behind you, it's gonna be hard for it to separate that background noise from your voice and then be able to spit your voice back at you. You know, in that way. But exporting it, you are able to export it this way through either an export itself or through publishing the video and then it creates a link where you don't even have to download this. You can just send people a page and the video is there and then every time you edit this session, you can update this. And this is what I'm telling you all, this is, especially if you're sending video to other people, this is say so much time because you don't have to keep doing the whole export, upload, download thing. You just publish it, you give them a link to the page it's published to, they can view it, review it, comment on it and they can download it. And then if they need changes, you just go back here and you click update. And it just updates on their end. You don't have to do any exporting. But this is the script and this is how you can quickly make video content. So another way is you can record. If I hit this record button, I can have my camera screen here. So now you can see the camera. So now this is the way a person can record their screen for screen tutorials and the camera, which is really, really cool. And what's also cool is it puts it on separate tracks. This is just if I'm just recording my screen. So I just wanna record me as a talking head video. So I wanna do a sales video. I wanna put this in the middle of the, you know, I just wanna make a big video of just me talking right here. This is something I can do in the script. So you don't have to have a big video production situation going on to be able to create really high quality content videos. It even has subtitles. It has waveforms, so which is really cool. It has progress bars, which is really cool. Meaning like if there was talking right here on this part, you would see my voice. For example, here's a waveform. This is a tool that you see with professionals. Video marketing is the use of video content to promote a brand or product. This can take many. So imagine doing that with your video. All right, let me keep going on. I already kinda went ahead of my study. So the video format you wanna use, a typically use is landscape square or portrait. And like I said, if you all do want to have this be a part two, if you wanna put in the chat, let's do a part two. I can, we can wrap it up here soon or I can keep going and finish this and we can make this a little longer than the original timeframe for the section, for the session. So video format, landscape square portrait with the script. You can do this very easily. Landscape, square or portrait. So if I wanted to make this bigger, just like you would do in any other regular program to make things bigger, you can do so like that. You can easily take this and again, put in something new very easily. And now we have a new scene, I mean, a new video. And then I can send this backward. So that way it's forms from short videos promoting a product or so. So it's pretty easy to change. That's why I like this program because for those of you all who are making different formats for Instagram, for Vimeo, not Vimeo, but TikTok, et cetera, et cetera, you have that ability. And that matters because the video format really does help you tell the story, especially in the platform a lot better. Okay, we have some time. Okay, okay. Now, when it comes to pre-production, this is another thing, another gem that I wanted to share with you all. And some of you all already know about this. Some of you all don't, but those of you all who don't know about this, I'm giving you all a gem and you can use an alternative, but this is something that will help you create your videos a lot faster without having to actually do much of the work yourself. So let's go to one of my favorite tools here called Jasper. I'm gonna log in. So what is Jasper? Jasper is an AI tool. And I'm gonna just start fresh. It's a AI content writing tool. Start from scratch. Now, how many of you all have heard of AI content writing? If you have, say yes, if you haven't, say no. Okay, so AI content writing. Okay, try a bunch. No, no, vaguely. So AI content writing is the new, it's the hot new new, it ain't go nowhere. It's a way people are pumping out content. They are writing content. They are creating written content so fast and so efficiently that it is, you know, darn near, damn near, excuse my French, disturbing the whole industry of writers. It's disturbing the whole industry. Writers love it or writers hate it. They're typically not in the middle of it. And for people who are not writers, they typically love it because it helps them just get on with their day. At the end of the day, we need content. You don't always want to write content. You need to get on with your day. So this is why I said, when it came to this presentation, I was using, now I already know the definitions of these things. I've written them out dozens to hundreds of times, but when you're creating a presentation from scratch and you don't know what you just don't have, I just don't feel like doing all this too much thought process where I really want to give valuable content. So I decided, hey, let me use a tool and showcase the tool I'm using to write some of these definitions out. So I used the AI content writer. Now, the cool thing about Jasper is it has a extension, a Google Chrome extension they just came out with to be able to write the content. So let me show you first if I'm just kind of in the platform itself, then I'll show you the extension. So how would this work? For example, if I'm creating a video and I wanted to use a template, this is where we're gonna get into templates. So for those of you all, I'm gonna ask the, matter of fact, I'm gonna put the pull up right now because this is a good start to talk about these templates. So how many of you all use templates or where templates understand what templates are? I'm just curious in the poll real quick because this is a process of using templates. And once you understand this, your life gets so much easier. You're able to create so much faster and you can then kind of re-purpose and almost recreate yourself in some ways. Okay, so, most people would rather use templates. Okay, good. So most of you would rather use templates, which is good because that's what this is. You know, these tools, these are tools and these are content or writing templates. When I say they're content or writing templates, they are guides for certain scenarios, certain writing scenarios that you would use where you can input some ideas and it's gonna spit back out to you some content. Like it's gonna write back out, it's gonna output some content. What AI writing tools do is they scour and search the internet to search for information. Well, at the same time, they are using algorithms to be able to say, this is the best word based on the content, this user, this person, this input I've been given, this is the best next word to use in this situation. And I'm gonna scour the internet, I'm gonna scour all the information at this moment, like in milliseconds, in nanosecond, I'm gonna scour all the information to look for as much as I can. I'm not gonna be perfect because I only know so much. And at the same time, I'm gonna use algorithms to say, what is the next best word and all this is happening, I'm talking about at the drop of a dime, but it's happening to us. So for instance, if I wanted to create a, if I wanted to create a video, I'm gonna use these YouTube templates, right? I'm gonna create a video of somebody in the chat real quick, give me an idea, we're gonna do this live, give me an idea of what I should get some ideas, create a video about. I'm gonna take the first one, some of those in there. Souvenir items. All right, well, we get a specific out here, huh? Is it Dean Moore, did we get, thank you. All right, so let's talk about souvenir items. We don't really have to fill out this one. I'm gonna do a fun, I'll do a witty voice for now. All right, so let's clear these. I was hoping it was gonna clear up all this stuff. I guess I gotta do that that way. Okay, cool. So I'll do it again, souvenir items. We'll do witty and then generate AI content. So what you see here on this left side, this is me using the templates. I'm gonna show you here on the right side, that's gonna be me freestyling. And that's where you really see the power. Like you'd be like, wow, this thing is really crazy. So these are ideas, 10 souvenir items that are actually useless. The most ridiculous and outrageous souvenir items ever. How to avoid buying tacky souvenir items, cheap. So it's basically pumping me out different ideas to create a video about, right? So I can take one of these ideas. I'm gonna just show you in real time, practical. 10 souvenir items that are actually useless. That's, I know that's probably not where we're going with that, but whatever. Let's go to script outline. All right. So what is this video about? 10 souvenir items that actually uses the keyword we're gonna ring for souvenir items. And we're gonna say the tone is once again witty. So sometimes when you do that, they give you like what could be the title and then they give you other, these are just ideas, right? This is the whole purpose of this is to keep us from starting from scratch, y'all. I don't like starting from scratch. If I can use a tool to keep me from starting from scratch so I can get on with my day and it's a tool that's efficient, I'm gonna do that. So here, the most pointless souvenir items in the world prepared to be amazed. Now, this is where you don't just let the AI tool do the work for you. If I wasn't doing this presentation, I wasn't trying to just get through this. I would be sculpting, molding. I would be reiterating, tweaking, putting it in my voice, my brand voice, but I ain't got time for that right now. You know what I'm saying? So we gotta do it. All right, let's go to titles. Let's go to script description. Okay, so let me, hold on a minute. Should I got this title real quick? Most pointless souvenirs in the world. Copy this. All right. So let's get a script and hook. You see I'm doing this in real time. I'm going kind of down the yellow brick road. I started with, let's get that idea. Let's get a title. Let's get a hook. I'm gonna use this hook to create an outline. This is just a way for you to be able to create a script and be able to put that in the script to create your video. So generate some AI content. I'm not gonna even do the tone of voice on this one. So I'm gonna just get through it. Hook, ever wondered what the most pointless souvenirs in the world are? Wonder no more because I'm about to show you some of the dumbest things people buy souvenirs. Introduction. Hi, my name is Maestro and I'm a travel junkie. I've been to all sorts of different places and seen all sorts of different things, but nothing makes me laugh. More than when I see someone buy a really dumb souvenir. So today I'm gonna show you some of the most pointless things people buy as souvenirs from all around the world. This could be something you can use as the hook into your video. Why is this important? It's because you don't want to be spending time on this, but you need to have a hook. A hook is not a description. A hook is a way to get a person in that three to five seconds immediately in based on what it is you're gonna deliver to them for the generation or the duration of the rest of the video, but you gotta hook them in. This thing just helped me create three different hooks I can look at, I could be like, I like it, I don't like it. I wanna tweak it. Boom, bam, bing. Now let me add this into the script, right? Boom, copy in here. Did you see where I'm going with this though? Okay, copy in here. Let me add my speaker, hold on, hold on, hold on. Let me add my speaker, y'all. Now let's see if it, I'm curious if it did it without me adding the speaker. Hook, in this video, I'm going to show you some of the most pointless souvenirs in the world that you'll ever see. These are items that you should avoid at all costs if you don't want to look like a tour. Now again, this is my boring voice doing it, but imagine if I had my good voice. Now I put my good shoes on, right? Imagine if I had my good voice using that one, you know what I'm saying? I just used a tool and put it in another tool to do some tool stuff and I ain't gotta do much of anything and I can just pump this video out and put it up in. So I wanted you all to see the power of the script when it comes to editing. I can easily just, let me move this out of the way real quick. If I want to go in here and I want to shorten this video up. Now see these, this is not audio. So that's the reason why I can't do what I can do like with this clip right here because this is a video, this is a media. This right here technically just text. So that's why I can't do much, you know what I'm saying? Now, okay, well, I thought it wasn't gonna let me, but you can't do the same. If I were to try to do like this video or audio, it wouldn't be able to let me do some other type of editing features that you can only do to voice. I may not do voice, but audio or you can only do through actual video. This right here is technically just text. It's just, you see these lines right here, these waveforms because it's using my overdub voice. But either way, you see I can just trim it down if I want to. So this can take me and just cut the video. And as I trim it down, it's actually cut the words too. That was the thing that I was just making sure that I could actually do and it wasn't a glitch because sometimes since this is a new version of the script, it does bug out and you'll ask yourself, is this a glitch or is this a limitation? And I found that out a lot of times and nobody taught me none of that because this is a new version of it. So let's put this video back in landscape, for example. And I'm gonna easily just delete that, see how I just got rid of that. I'm gonna keep that there. I'm going to publish this as if, and we're just pretending like I just made an actual full-fledged video. I'm not gonna publish it, excuse me. I'm gonna export it. So let me export the current composition and we'll call it turn WordPress and downloads. And so now that it's exporting, we'll pretend like I just wrote this cool script and this AI tool, Jasper, and I'll show you really, really quickly. I could have did the same thing. So does anybody wanna put another subject because we're gonna, let's test Jasper out again. People really do get amazed when I test Jasper out this way. Anybody wanna put another subject in there for Jasper to write something about creating a video, anything, a dolphin. All right, we could get, okay, write a story about, oh no, write a, write, say video ideas about a dolphin named, now this is where I'm gonna take you all back, Ace Venture, the pet detective. I just, I'm just, I'm just, the detective, detective. That's one of my favorite movies running on Ace Venture, so it's Jim Carrey. All right, so write a video ideas about a dolphin named Ace Venture, the pet detective. All right, so you see what it's doing right now. I just basically told it to give me some ideas and we have introduction Ace Venture, the pet detectives. In this video, we'll follow Ace Venture as he solves puzzling case involving a missing dolphin using his detective skills naturally. So this is actually taking some of the movie because the movie was so popular versus I was being too specific. So if I wasn't being as specific because there was a movie actually called Ace Venture and it was about him being a pet detective. But if I said, you know, write some of the ideas about how to save dolphins, how to save dolphins. And I'll say, I'm gonna be specific, right? Seven video ideas about how to save dolphins. And Dipty is asking a question. How about technical content, PHP? Specifying or relating to what exactly, if you don't mind. For example, PHP, you know, like technical, anything. As far as writing content, like, oh yeah, absolutely, absolutely. So you saw that we have write seven ideas for how to save dolphins as an example. Write video ideas about how to use or learn PHP. So this is what I'm showing you that you can give it commands, tell it to do something like you're telling an assistant an admin and it will do so. So either way, how to learn PHP in an hour, you can say, write a video script, write a video script for how to learn PHP in an hour. So you see it's writing in real time, a script and I could just keep continuing to write the script. Now, because it's taking from this right here, what it does is it reads everything above it. If I didn't have any of this content, it would still keep following the pattern of writing the script out. But again, this is all about teaching yourself. You don't have to start from scratch. You can use some type of AI writing tool. There are many out there and you can write the content and then once you write the content, you can put it into script or something like that or you can use it to help you create your video in general. So that's a lot about scripting, casting the crew. I just wanted to touch on this because a lot of us who are doing video production we're not really casting the crew. And hopefully you can see that I use the cast here as a little joke, you know, to kind of, but yeah, we're not really casting crews for casting anybody when it comes to pre-production. And a lot of us aren't doing location scouting, but if you are doing location scouting, that's a part of your pre-production process. But with the script though, you do have the ability to use a, you know, do it all in one with yourself by yourself. So I just showed you production and I showed you a lot of post-production, you know, being able to cut, edit and share. So let's get into the video marketing piece real quick. Let me close this down. And so video marketing with Presto Player. Presto Player is one of the most flexible media players for WordPress with features such as multiple video sources, video chapters, sticky video, email opt-in, gate, analytics and more. And the reason why I wanted to touch on script and Jasper was because a lot of us don't even have the necessary tools or the right tools or a good set of tools to be able to create our video for before we get into WordPress and add our video to our website. So that's why I wanted to share this is how you would create your content, create your media, and then now we can use this tool to add it to the website itself. It just kind of just disappeared on me. Okay. Oh, okay. Now let's go into, I'm gonna dive into Presto Player here and show you this is how you would set up Presto Player. But before I do that, let me reshare my screen so that way I have, make sure y'all can see everything. All right. So for those of y'all who are new to WordPress, I've already added Presto Player to WordPress. But if you have not seen how to actually add a plugin to your website of WordPress, once you're in WordPress, you would go in and you would either type in the plugin name or type in the keyword that would lead you to the plugin. So for example, you would type in Presto Player like that or since Presto Player is a video plugin, I would type in video and then you would see it right here. I already have it activated. So that's why you see it say activate. But if it was not activated, you would see it say install. And this is one of the most lightweight video-based plugins here in the WordPress ecosystem when it comes to plugins. That is the reason why most of this presentation is centered around it because this is a complete video marketing plugin that I don't think gets a lot of its dues, but that could be for many reasons. But either way, it is tried, it's true, it's backed by a great team and it works really, really well when it comes to video marketing. And there is a question from Klee. How does Presto Player impact the site speed? So like I said, Presto Player is a very lightweight plugin. So anything that is lightweight is going to be light on site speed on being able to give you the performance factors that it needs in order to keep your site in order to keep your site from being bogged down. So it is very, very great on site speed. I thank you for the question as well. So that's how you add Presto Player to the website, right? All right, now let's go to what it looks like on the inside. And the only reason why I created these slides, because I'm not a big fan of slides when I'm doing presentations, I'd rather just show you all, but the only reason why I created slides is because I know that some people do want the slides. Once we add them to the WordPress.tv, once we add the actual presentation. So let's go to Presto Player real quick. I'm gonna go to a new page and we'll be able to see here. All right, so if I was adding Presto Player, I'm right now, if you're new to WordPress, I'm in Gutenberg, which is the WordPress editor. This is how you build WordPress websites without having to use other page builders or other plugins that are based on page builders in order to kind of drag and drop your content, the way, where you, immediate, where you want it. And this is what the WordPress editor is. The code name is Gutenberg. So for Presto Player, you would type in Presto here and you would add a video there. I mean, you would add your content block here and then add the video. It's just that easy for, so let me go to one that I can show you. I've already created a page for the edit. But I just want to show you can scratch. That's how easy it is. It's just drag the block here and then add the video URL. Oops, wrong one. I mean, let me give you all two and one here. So this is where you can get fancy and I'll show you here in a second. Let me take this YouTube video here. I'm gonna add this URL here. Now, for those of you all who don't like watching trailers, especially for Marvel movies, I apologize, but I just want to show you example. Okay, so I just added the YouTube video URL for Guardians of the Galaxy 3. And on the right hand side, you can see I have these settings. Now, because I'm using Presto Player Pro, so let me go back here and just prepare to take off the pro. I just want to show you all the pro version. I'm using Presto Player Pro. I'm able to have the ability to add presets here. So presets are templates. Remember I said that word template before? So presets are templates that you can create with your video and you can create these different experiences that your video creates based on these templates. All right, so let me go here real quick and show you all. And then they have default templates and presets as well too. So these are also skins that you can see that your video will look a little different based on what you're showing, based on the preset. So what this looks like in real time, if I publish this real quick as an example, then I view this. We can see that we have the play button, we have this stream button, we have the sound, all, we have these things that we take for granted when we're on YouTube or when we're on other platforms. But if we can use these in order to help our video marketing efforts, when we can control these, then we can say, okay, when do we want to give certain controls and certain features based on where our customer or our prospect or our audience is in our journey? Do we really want them to have access to be able to move forward or change certain speed settings? Do we want them to rush to the video? Is this a video that they need to watch this whole video in order to increase the chances of them becoming a user, a register, a subscriber, a customer, whatever the case is? So that's what these presets are all about and it's more than that. That's on the surface level. Under the hood, let's just say I'm making a new preset and this is where it gets really funky. So turn WordPress, I'm just gonna keep using this as a preset. So here I can decide what kind of skin I want it to look like. Then I can say what kind of controls I want it to have. So if I was doing a talking head sales video, I typically would not want people to fast forward. They can probably rewind, but they can't fast forward. I may not even want them to have the progress bar. You know, current time, they may have that. I may not want them to have current time. So I get the ability to be able to say, hey, this is what I want on this video that gives me the best chance of getting my conversion or reaching my goal because I'm eliminating options. And too many options is not a good thing. All right, so I'm gonna go back here we'll go to behavior, same thing. I can auto hide the controls. So when you auto hides, when you scroll over it and then it shows the controls and when you don't scroll over it, it takes away the controls. So it just shows the whole video. Save play position, that's all about if a person clicks off of the tab and they click back to the tab or they close the video and come back to it, does it save the play position when they play the button? You can choose that too. So all of these are about giving you features. Sticky on scroll, you can decide when a person scrolls the video, where does it stick to? This is all about giving you features that you will not see in any other video plugin and WordPress as of today when it comes to creating or showing your video. And then when YouTube, this is really, really cool. So hide YouTube. This is experimental feature right here for pro. This is something that is one of those hidden gems that you want. Let me update this real quick. So you see I'm on this preset, turn WordPress. I'm gonna refresh this. This was a YouTube video, right? So see how I just stopped it and played it again? Notice that there are no YouTube, when I pause it, there are no YouTube thumbnails. So now you can use YouTube as your hosting provider, which is free, right? You can double down and say, I wanna host certain videos on YouTube, but I also wanna put those videos on my website. But when I'm putting them on my website, I don't want them going back to YouTube. You know what I'm saying? So that adds more professionalism to your video and doubles down on the fact that YouTube is a free hosting platform and video hosting can get expensive. So isn't that really cool? That's why I'm saying like this is a plugin that a lot of people sleep on, but they don't know that it will give them more functionalities in the realms of video marketing than any other plugin that I can think of right now. So that's video presets for you. You can keep going with it. I'm not gonna go too much deeper into it, but like I said, you can do everything from styling so you can change the color of this. You can add logo onto it. You can add captions. So many different things that you can do when it comes to the email capture. Now I do gotta show this because I'm gonna show this here soon. With this video, now imagine being able to use your video to be able to capture emails directly on the video. If you've seen that, put a one in the chat. If you've seen that on a video, please put a one in the chat. Oh my polls have gone, they just like disappeared on me. Okay. So being able to capture an email through a video is crucial when it comes to signups, when it comes to conversions, when it comes to maximizing your opportunity to get more people into your email list. I mean, imagine being able to do that through a video. Same thing with a call to action. So on the video, you can say, get this product now. So now I have a call to action. Bye. Now, and then the button texts, get me now. I know I'm just saying a lot of, but this is how you can credit call to action for the video. So a person can literally click this button right here and you add your link here. And it links them over to the product or service or whatever it is you wanna do through the video. They don't have to go any further. Through the video. They don't have to go anywhere else, click anywhere else. That is one of the biggest concept tactics of video marketing. How you can get somebody to do something what you wanna do directly on the video without disruption. Then we have an action bar, which is the little bar at the bottom. So same thing, being able to add a button here and saying, there you go. Now on the video, you can say, hey, I want this action bar to start at 50% of the video. So at 50% of the video, this little action bars will come out. Another call to action feature on the video. That's why I'm saying this is very powerful tool because you're able to do things that you can't do with the regular WordPress YouTube or video block or any other plugin in WordPress. And video is huge, huge. So you can do all that fancy stuff on your WordPress site with this plugin. What's your video? And then you can add your watermark here if you wanted to add some type of logo, a watermark for your video. So those are just some concepts of work. I'm not WordPress, but using WordPress for video marketing via the Presto Player plugin. And I just showed you some marketing features, the call to action, the action bar, lead capture. You saw the automation. I'm gonna show you more of that in a minute. Muted autoplay. I'm gonna show you that here real quick too. Dynamic content overlays and branding. And then we have some experience. I call them experience benefits. So this is where you can add your transcript. You have your chapters. So as I mentioned, you can add chapter markers, which is really cool. So say you are doing a learning management system, you're doing some type of course on WordPress. And you wanna have chapters for your course for the video. Boom, bam, bam. You put them right here on the video itself. This is your chapters. Or you say you do a long video, you're doing a podcast, video podcast. You wanna have chapters for your podcast. This is how you do it. You add the chapters here. And that's a great way to give people quick points where they wanna go to when they wanna go and it creates a better user experience. Save positions, I showed you that. So if a person leaves a video or has to leave or whatever and come back, it saves their position. Student viewer tracking. So that's for teaching. Private videos and sticky player are also experienced type of benefits that you get. So say you put a video at the top of your page and then the person scrolls down the page and that video sticks to the right hand or left hand corner as they're scrolling down the page, reading the content or just seeing the pictures and listening to the video or watching the video. It creates a better experience for them. So email marketing. This is where I can tie it together where we tie the video over to your email marketing system or tool. So email marketing in a nutshell is a form of direct marketing that uses an electronic mail to send commercial messages to a group of people. It usually refers to sending a message to a large number of people at once, such as a newsletter or promotion. And Fluent CRM. This is the tool that I use for email marketing WordPress but you can use whatever tool you wanna use for email marketing and this will work. Fluent CRM is an email marketing automation WordPress plugin that is self-hosted from your WordPress or from your website. You can manage leads, customers and automation while getting detailed analytics of your email marketing campaigns. All right, so let me show you real quick from a really cool practical standpoint of how this works. Here's Fluent CRM. I haven't done anything with it but this is email marketing tool and I'm gonna create a tag right now, blah, blah, blah. So whatever email marketing tool you would use, you would create a tag or a list with your tool. So I'm gonna create a tag. I'm gonna say video watched. Now this is just for practice sake so don't even take this literally. Now I'm just gonna say video for the list. So I created a tag called video watch, a list called videos. So now I'm gonna go back and I'm going to refresh this video. I'm gonna go back to my preset here and I'm going to connect the email capture. Fluent CRM is gonna ask me, what list do you wanna put it in? Boom, videos, what tag, boom, watch. This is how I literally now, a person has watched the video. I can say I want this video email feature to display at the beginning of the video, halfway the video or at the end you choose. And now I've captured their email through the video and it's going to my email service provider, which still happens to be a plugin called Fluent CRM. Now this is why I said to y'all, don't worry. You're in good hands because PrestoPlayer has the ability to allow you to send to multiple different videos. I mean email marketing tools. So you can send natively active campaign, Mail or Light, MailChimp, and then you can send to other video, I keep saying video, but email marketing platforms via webhooks. And that's another tutorial for another day, but I just wanted to share with you all that you can capture emails with this tool from your video, that's video marketing. You use the video, get an email, now you got them in your email marketing and now you can actually start doing email marketing. That's video marketing. You're just extending the video into a marketing strategy, you know, a marketing campaign. And that's why I'm sharing this picture here because it's already a plugin on the website, but if you were to connect it to anything else, you typically would need an API key, right? If it's not a plugin, you typically would need some type of API key. Once you get the API key, it'll show your list, your tags or however it seems. Now let's get into SEO. I think we did have somebody in here that was inquiring about how this works with SEO. So I'm gonna share that real quick too as well. So video SEO is the process of optimizing videos for search engines. This can include optimizing the title, description, tags and other elements that help videos rank in search results. Video SEO can be beneficial for businesses because it can help them reach new audiences and drive more traffic to their websites. So let's talk about the video SEO tool we're gonna use in this particular situation, which is RankMath. RankMath is an SEO tool that helps you optimize your website for better search engine ranking. It includes a variety of features such as site map submission, canonicalization and pre-crems generalization generation. It also offers a number of integrations with other popular tools such as Google Analytics and Yoast. And most of us when we think about SEO and WordPress, we know the big kahuna, the 800 pound gorilla in the room, which is Yoast. But RankMath is, I would say a great competitor, alternative of Yoast, better bang for your buck and even in the free part of RankMath. You get more than what you get in the paid part of Yoast. So RankMath, for example, how does this have to do with video SEO? Okay, let's talk about it. So video schema. This is something that we don't know the technical nuances of it and you don't have to. I just wanna show you from a picture standpoint, because I'm sure you've seen this in Google, this is what video schema type is. And this plugin is gonna help you get this kind of magically, but you don't even gotta know all the nuances of technical, but it's gonna give you this power, this juice to get your videos on your website and Google looking like this. This is what this plugin is gonna help you do. So that's why you see this video, this nice little thumbnail here in Google and you see the title of the video here and it's featuring your video in a very rich way, which we'll get here in a second, but it's featuring it in a very interactive way and it's doing more than just text. So I'm very sure a lot of us have seen this. This is what this plugin will help you do. Video schema type. And if you want to know more about it, you can always go to RankMaps help docs and it basically will tell you exactly what video schema type is and it tells you what you need to do in order to add video schema to your website. You just toggle on a setting and you're pretty much good to go. So I just wanted to share that with you. They give you really good documentation. It's literally a toggle of a setting and you just would toggle it on right here. Video schema, structure data, boom, you added there. Now you got the power that your competitors, that professionals, that other people have in Google. All right, so rich snippets. This is similar to video schema, but this is something that you see that you don't necessarily see a video here, right? This is more about information. So they will say this is more about the, kind of like getting the feature and the look, the visualization of it. And this is more about, sorry, rich snippets is more about the details, the information of it. So again, if you want to know more about schema markups I don't want to get too deep into it though. You can go to RankMaps and look up schema markup, but I just wanted to show you that when it comes to like having like the star reviews for like the recipes or events and things like that, gives more content in this little, we'll call it excerpt here, a little box here, even some breadcrumbs. This is how you get that. RankMaps will do it for you. You don't even got to know too much about it. You just got to make sure it is turned on. And that way you can get your videos and the pages your videos are on marked up the right way. So you're getting more, you're getting a better way of being seen in the search results. You are competing better in the search results by using this plugin or plugins like RankMaps to give you SEO powers and features with your video. And then you have video site map. This is very important because this is what gives kind of a listing of all the videos on your website. And it helps Google be able to see all the pages of all the videos or all the videos that are on your website in a very, very easy way. And that also gives you a better way of getting listed or being seen or being ranked in Google for your videos by having a video site map. Most people are just used to like their page site map or regular site maps, but this gives you a video site map. And just like any of the other resources I showed you, RankMap has documentation. All you got to do, toggle on a switch and it gives you the video site map. And this is a pro feature of RankMap. But the free version gives you a lot of things that you can use for SEO as well too. This is just one of those boosts. We'll call them a boost, boost features that RankMap gives you if you have the pro feature, but RankMap is pretty cheap. It's only 60 bucks a year. I'm not sure if they're still doing a sale for the 40 bucks a year. I mean, for the 50 bucks a year, but for the whole year, you get all these professional features that you would get in the pro version. And I'll show you real quick right here. And they do tell you what is pro and what is not. They are very transparent and clear about that. But your regular site map, you get for free, right? Schema markup, structure data, you get for free. Getting indexed in the Google, you get for free. So there are a lot of things you get for image SEO. You get for free, but those couple of things like the video site map, that's one that you, is a pro version of the feature, of the plugin. Let me go back to this. So hopefully that helped with, I forgot who had, let's see if I need any questions. Rich snippets and motivations get in search results. They get way more, and they do rich snippets. So that's big key right here. And this is why if you pair RankMap with Presto Player, you're gonna rank a lot faster than your competitors. A lot easier. So you gotta rank a lot faster, a lot easier. Now, yes, your content matters, what you create matters. But when you pair these two together, you have Presto Player delivering your videos in a very robust and high performance way, meaning it's lightweight, it's fast, it's really great in your website, and it's giving you all these features. And then you have RankMap, working with Google and other search engines to be able to show your videos in the search engines. You pair those two together, you're gonna get free traffic, because that's the whole purpose of doing this, is to get free traffic, not paid traffic, not social media traffic, but free traffic that is coming from Google, that you wouldn't get otherwise, you get over time, and it doesn't cost you a dime other than what it costs you of the tools to set yourself up. And then the resources it costs you to create the content, but you're not paying for clicks, impressions, et cetera, et cetera. That's why I believe this is a goldmine when you use these two things together. So let's talk about automation, and then we are pretty much done after I think analytics, I'm not mistaken. So automation real quickly is the process of using software to manage and automate marketing tasks and activities. It can include email marketing, social media marketing, and digital marketing. Marketing automation allows businesses to target customers with specific messages, track the results of their campaigns, and optimize their efforts over time. So why am I speaking on marketing automation? And all of this content that I'm creating right now is something that I eventually probably will create a course around, because these are the nuggets. These are the strategies, I believe. I mean, there's a lot of stuff out there you can do, but there are certain things, if you do just a few things and you do them well, you are quicker to reach your goals and save yourself time and be able to relax and make money in the meantime while you do that. Automation is one of those ways to do so because there's so many things happening around your business. If you can just automate those processes, especially in a digital world, you're gonna be able to have a, have much more peace of mind for your life. But short triggers, what makes it special is that it's a headless automation platform and it's managed by a plug-in that connects to WordPress to multiple sources. So when I say headless, I mean that the actual processes that short triggers is doing while it's automating your website, the actual information, the bloat of short triggers, it's not even happening on your website. It's happening on a whole other platform. It's just, it's connected to your website through this plug-in, but it's happening on a whole other platform, meaning your website is gonna be more lightweight, it's gonna be faster, but still be able to do as many automation tasks as you can do and you want to do without slowing down your website. And that's not typically the case with other plugins. So that's what makes this different and a little revolutionary in the WordPress space, if not a lot revolutionary. As I mentioned, it's lightweight and it was created for WordPress for automation simplicity so that you can easily sync data from one WordPress website to another. So this is what short triggers looks like. Look at the dashboard and they are changing, they're getting ready to get out of their beta and have it be in the WordPress repo. So you will not find it right now in the WordPress repository, but you will find it here in the next month or two. That's the reason why you say this, we're making big changes to the platform and this is all about them doing, like, you know, getting ready to prepare. But basically this is the interface and you create your automation here and you would create your automation, for example, I wanted to add a trigger for a video and say, I want to use Presto Player, I'm gonna search for a video, a user watches at least a specific percentage of a video. So I remember we had a question about, you know, the whole 75%, this is what I'm saying. You can literally say, hey, I want to say that a person watched, so you see how I'm going through the WordPress website, then I'm going through the video and say if a person watched 10, 50%, 70%, I'm gonna move these things up away, 90%, I can choose what percentage a person has watched the video. So now that I have my trigger set, I said, this is what I want to happen. You know, like when this happens, now I'm gonna say what I want to happen. From there, I can add them to a tag, right? And this is where you also see my other websites or other properties. That's why I said you can connect your website to a whole other WordPress website with this plugin, which for other WordPress plugins, this was not easy to do. This is game-changing because a lot of us use multiple websites, right? We use a front-end website, not the public website, but then for our learning management system, our courses, for our e-commerce store, for our community, we use a whole different WordPress install. Imagine being able to send data from your main site, your primary site, your front-facing site to your subdomain easily with this tool, without having to know a whole bunch of glitz and glammers about automation. So that's what this does. So let's say I was sending it to one of my other websites. I don't have installing that. Who was the owner of installing that one? So see how it told me you don't have installing that one? But this one, now I do. So I can add, say, you know, I can say this user has watched 75% of this video, tag them and add them or send them a message, send them a coupon, send them some help, some support. Hey, hey, you need a little help? I see you didn't complete the video. You know, don't make it scary now, like you watching them across the internet, type of stuff like that. But use this to send them a message, to personalize a message based on their activity. And this is with video, with presto player. That's why I said this tool gives you the ability to do actual video marketing. And this is when a user watches your video, not when traffic. So keep that in mind, meaning a person has to be a user on WordPress, where you can make this happen. If they're a stranger, a guest, you obviously don't have their email, they're not a user. So you can't, you know, create something that happened from them. But that's something that I think is huge that a lot of people don't know that they can do off of a video. I can trigger an action. I can make something happen off of somebody taking an action on my video. Yes, you can. Can I kick it? Yes, you can. All right, now, this was the really cool advanced part right here I wanted to show. And I had my developer help me set this up. So I didn't do this by myself. But this was the really cool part I wanted y'all to see when it came to custom fields and using presto player. And this is a little advanced, but it's very easy to do. That's why I said I had to have my developer showing real quick, because I ain't a developer, but I want to make sure that if I can do it, y'all can do it. So I use a plugin for custom fields and custom post types called meta box. But there is also two free plugins that you can use called advanced custom fields and custom post types. And you can pretty much do the same thing, but I'll show you what is, what are we talking about here? A custom post type is a WordPress post that is not one of the default post types, such as posts or pages. Custom post types can be created by plugins or by adding code to your theme's functions PHP file. Adding custom fields to a post type is a great way to add extra information about that post type. For example, you could add a field for the price of a product or the date of an event. And when you combine this with the rich snippets and the video schema that I told you, you can actually have the date of the event from your custom post type to actually be in this information here. So custom post type real quick. When I challenged myself and my developer, I said, we've done this before, but I wanna do it here again for you live. But I said, let's say if somebody wanted to create a video blog in WordPress, you do not have a post type for video blogs. You have your regular blogs called posts and you have your pages, but you do not have a post type here for video blogs. So we created this custom to create a video blog. So for example, I'm gonna go to meta box. This is what I use to create the post type. This is the first thing you wanna do. And we created a new post type. So you would hit new post type, but I'm gonna show you what we've created. And we named it video blog. So this is the plural name and then it actually for the singular name. You don't really need to do anything in here. This is the cool part. You don't even need to touch that. And then you can give it a picture. So we chose a video for the picture. That's why you see this little video icon. From there, we want to say that this particular post type, right here, this video post type, we would be able to associated with these type of other information, post type information. One, which is custom fields. So we wanna make sure that we associate this post type with custom fields. And then from there, we clicked update. You didn't do anything else. So that was just to make this post type right here. From the custom field standpoint, we wanted to create a way to show Presto player or show our videos in an easy way. So when we just add the video link or URL down here, it'll automatically add the video. So for instance, I edit this field group and I say, we click this dropdown, video URL. This is what we named it. So this is the video URL and then this is the ID. So when you make the video URL, it automatically, I mean the label, excuse me, it creates the ID. This is gonna be the magic right here. And this is why this is super simple and easy to do. So let me go here real quick and show you all how easy this is. And all we did was Presto, you go to prestoplayer.com and the knowledge base and you just click custom. It gives you, I'm gonna show you how we got this. Go to short code or you can press short code. And all we did was copy this short code right here. Literally all we did was copy that and put that right here in the short code block. So say you made a short code block right here, you'll copy that and put that right there. So I'm gonna erase this. And then from this short code block right here, we added this ID. I know it says video URL, but we added the ID right here because that's what they told us to do in the directions. My custom field ID. So this is the ID, we added that here. And then we wanted to add a mute to it. So they gives you these other parameters called muted autoplay. I'm gonna delete this real quick to show you all that if I did not mute, that if I did not have this and you see this URL is down here, it's gonna take this URL, it's gonna magically pop it in here. It's like gonna magically put it in here. So if I was writing a blogs or doing a video blog and I wanted to have the same content, I wanna keep it consistent. And I only wanna put a URL here. I don't wanna keep putting this blog, the short code here. I would just put the URL here and watch. If I go to a page, I mean, go to this page here, you're gonna see that it plays on auto replay. But if I update this, I mean, it plays on auto mute. I update this cause I took out that mute parameter. It's not going to autoplay. So now you see that I just created a custom post type, my own video blog post type in the WordPress. And from there, I was able to add a YouTube video and press the player worst with Vimeo as well too. So if I go to Vimeo and add any video from Vimeo, for example, copy link address and update. Some videos are private with Vimeo and some aren't. But see how easy that work. I just changed a Vimeo video from a YouTube video and it still looks nice, looks consistent. So that's the power of adding a custom field with Presto player and then using this custom short code right here, this custom field short code. And then you just put your video ID with it. And the same concept works with advanced custom fields. So that's why I wanted to share with you all cause most people are used to advanced custom fields when it comes to creating custom content. Where's that? So middle box, I'll deactivate real quick and then I'll activate these two. And there we go. We made another one called video blocks too. So if I go to custom posts or edit and add posts, you can see where is it at, where is it at? Oh, edit posts, I'm sorry. Here's that post video right here, video blocks too. And we made it just like we did in meta box and then we did the same thing with advanced custom field. We made a field group and we just called it video blog custom fields. Same thing, here's the ID. So you can do it with whatever custom field, custom post type you want. But the end of the day, the whole purpose is that you can create your own blog, blog, whatever you wanna create and then use this way to actually extend your video marketing capabilities and do it in a templated way. And analytics, this is the last part right here that I know a lot of people kind of get lost in the sauce in but I did wanna touch on it real quick. I'm not gonna get too deep into analytics but I do wanna touch on it real quick. So analytics is basically the process of inspecting, cleansing, transforming and modeling data with the goal of discovering useful information insights and understanding. And analytics platform is a system that collects and analyzes data in order to help a business understand its customers and operations. The platform can provide insights on everything from website traffic to how often customers visit and what they purchase. So Google Analytics 4, which is a tool for analytics and there's another one too called Momoto, I forgot how to say it, but there's another one too. But Google Analytics 4 is a tool, choice for developers looking to measure engagement and traffic on their website or apps. With its comprehensive reference materials it provides detailed instructions that make tracking your website performance easy so you can focus on innovating. Adding Google Analytics to WordPress is so easy. All you need to do is go to analytics.google.com create an account and they'll have you create a property. You'll be creating a GA4 property for the most part because they're getting rid of the old analytics which was universal analytics. And then once you create the property they'll give you this measurement ID here at the bottom. Now the cool part about using WordPress plugin the Google site WordPress, it was called Site Kit but the Google WordPress plugin called Site Kit you don't even need to memorize this measurement ID you just need to add this plugin to your website. And once if you're logged into Google once you add this plugin to your website you're logged into Google it'll automatically or auto magically connect your website to Google Analytics. And speaking specifically Google Analytics 4 so that way now you have Google Analytics connected to your WordPress website very easily without having to do a whole bunch of coding or knowing a whole bunch of other stuff like that. Use the plugin, the plugin is very good. And it's very simple analytics.google.com or just Google Google Analytics because Google loves Google. So that's how you add Google Analytics to the website. Now, when we get a little deeper with the analytics this is how you add it to Presto Player. So let's go back to Presto Player and this is a pro feature this is one of the Presto Pro features but you can easily add Google Analytics to your Presto Player. So now when you get plays from your website they now are being collected in Google Analytics and you can see from Google Analytics standpoint not just from Presto Player standpoint but from Google Analytics how are your videos acting and integrating with your overall digital marketing strategy. When you add your Google Analytics to Presto Player you can see how the videos are really really from a detailed standpoint how they're affecting your marketing strategy. So that's another thing that's really cool about Presto Player is that you can integrate it with Google Analytics and specifically Google Analytics 4 which is the new Google Analytics. And then when it comes to Rank Math you can do the same thing. So remember how I said Presto Player and Rank Math work really well together when getting yourself on Google through video well Google and Rank Math should work well together because Rank Math is a SEO tool, right? So the same thing with Rank Math you can just literally add Rank Math to Google integrate it together very easily through Rank Math setting here. You got a Rank Math and you go to General Settings, Analytics and you can easily do it here. And then you can say, hey, I wanna install the code through Rank Math and if you do it through Rank Math you don't need Site Kit or you can say I don't wanna install the code meaning add Google Analytics to my website through Rank Math and I wanna keep Site Kit. So don't add them twice just do one or the other if you're gonna do it through Google Analytics, Site Kit make sure you don't install the code here but you still wanna add the property. And it's very simple. Once you make your Analytics property it'll all appear right here and you just gotta just toggle it and pick it. You don't need to know code you don't need to know how to do analytics you just toggle it and pick it and then let that sucker collect data for a couple of months. That's why I'm telling you what I'm telling you right now because if you just set this up and then you can let it collect data somebody else can tell you what that data means months and months later on the road, right? But if you don't even set it up it's hard to even see what you're doing and what you've been doing. And then if you wanna learn more about it down the road you can learn more about it but just set it up and start collecting that data. And that is pretty much it as far as the presentation is concerned. So if anybody does have any because I know we had to have a few people had to leave but if anybody that is left has any questions the floor is definitely open and hopefully you all have gotten something valuable out of today's session. City walls.