 Hey everyone before we get into today's video I just want to let you know we are giving away a copy of Super Mario Odyssey There is a link in the description below and Yeah, go there enter and good luck now I Was looking for something to make a video about today and I just couldn't help but talk about the stock Situation that Nintendo seems to consistently have issues with when it comes to their systems and That's this kind of gets exasperated by Doug Bowser So business insider had a chance to ask Doug Bowser So he's the VP of sales and marketing at Nintendo of America So he obviously knows what he's talking about when it comes to the sales aspect and we're just gonna read verbatim What it says in this article it says we try to do the best we can with forecasting and anticipating the man and to put a plan in place said Bowser who was in New York for the 2017 Nintendo World Championships a fan event that pits players against each other in a Variety of companies games, but he added if you see a steep ramp up in demand It takes time to catch up and it's not something that can be solved quickly When you think about procurement of parts procurement of manufacturing facilities getting production ramped up it takes time to respond Supply issues have been a repeated and persistent problem for Nintendo in 2017 The $60 NES classic was nearly impossible to find before it was discontinued in April and Nintendo is actually bringing that console back next year A direct response to overwhelming demand Meanwhile the switch has been short on supply until recently It is still not as simple as walking in your local Best Buy and Picking one up for many people It is in my area Although Bowser said the situation should improve you'll see a lot stronger supply as we float through the remainder of our fiscal year Bowser had a similar hopeful message for fans trying to buy an SNES classic We're really focused on trying to get as much SNES to the market as possible You'll see a much stronger flow of product than you did with the NES Lesson learned from the past so he's really reiterating when it comes to the SNES That Nintendo did learn and he's kind of saying what Reggie has said all along There was gonna be more units available at launch than there was for NES classic That's already been proven true and that they're gonna have more stock of it available throughout this holiday Then they did of the NES classic again. That's a yet to be proven probably likely true But you know what we'll see Nintendo has sometimes said they promise to do something and then ends up not following through And they obviously are getting a lot better about catching up the switch demand It is not that difficult to buy a switch. It's been widely available on Amazon now for over a week So if you just want to buy it online, it's pretty easy to get one If you want to walk into your local store and pick one up most local stores probably have Switch in stock or will soon. I know all of my local game stops have had it in stock this week Still to this day and my local best buy Walmart doesn't necessarily have the base model always in stock They seem to always have at least one of the bundled versions the Splatoon 2 bundles specifically But yeah, it's it's not that Nintendo's gotten better with stock when it comes to switch and hopefully They'll get better when it comes to SNES classic But what's interesting and the thing I want to point out and it's something we've talked about before is that he talks about they try to do the best when they're forecasting and anticipating demand and Nintendo that seems to be I think their biggest downfall why they continually have problems with things like NES the SNES classic Why they had issues with the switch while they had issues with things like amiibo If you just think about that in the past if you think about how many breath of the wild amiibo have not been Restocked yet, and we're about to get more breath of the wild amiibo coming up I mean they had to do a special announcement that they were bringing back the 30th anniversary amiibo for Zelda when it's like That they should have never went away in the first place, right? So Nintendo has a big issue when it comes to forecasting and I think I don't know if this is blaming Nintendo of America Or if it's blaming Nintendo of Japan, or I think it's just actually a company-wide issue Nintendo While they try to do their best they really suck when it comes to forecasting and anticipating demand and sometimes that's Understandable I give them a pass with the Wii because there's no way they could have known the Wii was gonna blow up like it did Nintendo was not being very hyped about it the games media didn't seem that excited by the prospects of the Wii and No one really knew that that was gonna blow up same with the DS The games media was really down on the DS and to be fair Nintendo DS didn't necessarily come out of the gate Firing as a system that was gonna eventually move 150 million units It kind of slowly got up to that point and really by the holiday season and the following year It really it started really catching on as titles like Nintendo's and Brain Age and all that stuff started blowing up on the platform Just like Wii sports for the Wii so there are times that I give Nintendo an excuse I don't know that they have so much as one today Do you could argue they didn't know the switch was gonna blow up but Unlike the Wii and the DS like there was a lot of positive hype around switch a lot of positivity They saw the pre-order numbers right they knew what the pre-orders number numbers were now obviously just because you know what the Pre-order numbers are doesn't mean when you're trying to ramp up production You could suddenly get more units out there at launch, but you know We had a report recently where Nintendo is getting like two million units out now Per month in manufacturing and I understood it may have taken them a while to get up to that And that you're not obviously gonna make two million units per month before launch I mean you don't want to have 10 million units ready at launch After you just came off a platform that only sold 13 million you might never sell those 10 million units now on hindsight Feels like maybe they should have had 10 million ready But I don't expect that kind of forecasting But yeah, Nintendo just has a problem with forecasting anticipating demand and when it comes to ramping up production You know a lot of people think oh just make more and it's really easy It's not you know He mentioned issues that you have when you ramp up production You know you had the procurement of parts which again that deals with the fact that there's a shortage on certain parts So like you're when you're competing in the marketplace to get things like nan flash or LCD screens and all stuff And you're in this competition for these parts with other companies that are doing it It could take a while to procure enough of those parts to ramp production up to a significant mark a significant margin I guess to meet demand and then he says you know there's also an issuer you got the procurement of manufacturing facilities So sometimes just because they have people making it they might need more companies getting involved And we've heard now that more companies are contacting Nintendo wanting to put together switches for right now over 50% of the Nintendo Switches are made by Foxconn But it would be really nice if they could expand that and get more manufacturers involved and again that that takes time It takes money it takes Negotiations and contracts getting signed especially if they want to keep the price of the switch where it is And not necessarily have to change it based on who's making it And then obviously all that is how you get production ramped up and yeah You know if you miss fire on your forecasting you miss fire on your anticipation of the demand for a product It's going to take even longer to catch up because you weren't prepared to ramp up now You know Nintendo said they were prepared to ramp up production of switch if demand was high But I don't think they were prepared to ramp it up this high I think they were ready to make like a million units per month or something But they were not prepared for the high demand of switch and we've seen this issue was with NES classic You know maybe with the SNES classic at least at launch We've seen this issue in general. So it's it's definitely a concern But it's interesting to hear that Nintendo kind of admits that hey look You know we do our best with it, but we're obviously not that good I hope that Nintendo can get better forecasting in the future Because they have the money. This isn't a money issue. This isn't a oh, what was me? We're beholden to like we have to we can't afford to overproduce or we can't afford this kind of like none of that's an issue at Nintendo They just need to get people to do better market forecasting because so a lot of us it seems obvious, right? It seemed obvious to us what the high demand was for the NES classic and the SNES classic But maybe it's a Nintendo the the demand didn't seem that obvious So maybe they need to bring in some outside people, right? sometimes you get people that are so ingrained in their jobs and You know exploring the marketplace and working on PR I mean think about a Doug Bowser is is the senior VP of sales and marketing Marketing being a big part of that. So he's gonna be at an event like Like the Nintendo World Championships and when you start doing that kind of stuff It can kind of take you away from a job of examining the marketplace and doing sales projections So, yeah, I think that Nintendo might just need to bring in some outside help for that What maybe they need to bring in people even from the video game media that have covered this stuff for a while and Are more in tune with consumers and what consumers want Because I think you get enough business heads together and you sometimes lose traction with what the base consumers are actually thinking so if you can get someone who has a connection to those consumers like someone in the media and Get them involved in projecting that might help, you know, they could be like hey look I'm not a simple process, but you know for switch at launch the demand is pretty high You should probably have like five million units ready to go And if they did that they probably would have sold all five million during that first month Which would have been like the highest that would have been like a record-breaking month of sales for a system But yeah anyways, you guys let me know what you think about what Doug Bowser had to say in the comments below in the Whole situation with Nintendo stock You know, do you think like me that are just bad at forecasting and anticipating the man despite the fact that they try their best And do you understand that when they do miss on their forecast and their stuff that it does take a while to catch up It's not as simple as flipping a switch and suddenly it's available Let me know in the comments below enter that Super Mario Odyssey giveaway if you so feel like it otherwise folks I am Nathaniel Rufflejantz from Nintendo Prime if you like this video, you know what to do And if you disliked the video hit that dislike button Subscribe for more videos just like this one and I will see you guys in the next one