 There's no doubt that digitalization, artificial intelligence, and machine learning are going to have major impacts on all industries and all companies within those industries. So my advice to CEOs and board members in today's environment is you need to begin the innovation process. You need to start with the learning, you need to get a common view of the data that could be your customer, it could be your product's use by your customers, whatever definition you choose, but come up with a strategy and a use case and begin the process of agility and learning quickly on how to apply these technologies.