Weather Channel salivates over new storm threats

The Weather Channel doesn't get many viewers when the weather is nice. Instead, the network banks on its major storm coverage. Hurricane Irene gave The Weather Channel its best full-day ratings ever.

New tropical systems are now threatening the US Gulf, including Hurricane Katia, much to The Weather Channel's delight.

Weather Channel reporters are known for turning up the drama, even when conditions are less than dangerous.

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