 How to know what pitchers to put your ads? Hey, that'd be great, right? If you knew what pitchers to put in your ads, if the pitchers that you put in your ads you knew would convert. In other words, you knew you would sell, you knew you would get the opt-ins, you knew you would get the emails. Well, in this video, I'm going to show you a proven method where you'll know which images will work on your ads and we're starting right now. Hey, I'm JR Fisher. If you're new to my channel, don't forget to subscribe. Click that button below down there, subscribe to the channel, and don't forget turn on all notifications. Ring the bell. You've got to ring the bell, you've got to turn on all notifications. If you do that, you become what? A family member, part of the Fisher family, part of the VIP folks that actually get notified as soon as I do a new video. Other people don't know that. They're going to go searching for it. You, you'll know that. Makes it simple, right? Then you can watch it at that moment or anytime in the future when it's convenient for you. I also want to give you some free training. It's a $97 e-commerce course. You can get it absolutely free. It's down in the description below. Just click the link and learn. Don't need any credit cards or anything like that. You just click the link, go over there and start learning about e-commerce. Okay, now let's jump on to this image thing and I want to share with you a process that I use and my companies use that works really well and I've taught it to a lot of people and they've gotten really fantastic results and you're going to have it in just a minute. I do want to tell you if you don't know anything about me I've been selling online since 2009 and I've sold millions of dollars of both physical and digital products over the years and I've learned a bunch of stuff and that's basically what this channel is. On this channel I teach you how to start, run and grow online businesses so that you could get good results too and we've tested all these things and these are things that we actually do on a daily basis. Now in the past I will tell you I spent tons of money on non-performing ads in the beginning before I accidentally discovered this foolproof technique to test images. This is a really cool technique and I literally stumbled upon it and I want to kind of share with you a story first because I kind of thought it up and I kind of didn't. It just kind of came to me but here's what was going on. I had written a book and it was the four steps to find profitable products to sell online. We were selling that book on Facebook ads and it was doing pretty well and I thought wow that's really good. We've got an ad that works and you know we're selling these books and we're making some money and then one morning I woke up and I thought to myself I thought wow that book worked but keep in mind this book was actually a PDF book so there was no physical book to send the person. What you did is you sent them a file and that particular file had the picture of the book and all that good stuff on there and all the verbiage and what they had to do in the book so it was very easy to change what that book looked like so I thought to myself I wonder if that book cover you know if we could change that book cover and get different results so we had our graphic artist design like 10 12 more book covers. We ran the same exact ad and we found out that one of the book covers converted like four times better than the one we had been running and I thought wow that's really pretty interesting but it would be really expensive to run all these conversion ads with all these books so I got to thinking about it and we came down with this particular idea which I thought was really good is that we would actually test the images first. Now here's how we went about testing the images. Okay the first thing we had to do is do this on the cheap. Okay so we narrowed it down to three countries that had a lot of people had a lot of interaction and the ads were really really cheap so it was the Philippines, India and Pakistan. These were the three countries that we honed in on. Now knowing that they probably are not going to buy the product what we wanted to do is to run a post on our page a particular post on our page and run it to those three countries to see which images those people liked the most which ones they interacted with because what we figured out was in those countries we could get clicks for .0004 cents which was really pretty cheap. So what we did is we would pick 10 to 12 images of our product with the same exact copy on it and we would send those particular posts to an engagement campaign. Now I'm not talking conversions we're not trying to sell anything we just want to see how people engage. Now by definition engagement campaign is likes and shares and comments so we figured that if people actually liked certain photos of the book or the product more than others then that would give us some insight. So what we did is we ran it through these particular three countries each country would get 10 to 12 images of the exact same ad but the image was different in every ad and lo and behold what we figured out was after two or three days some of these images would have thousands of likes on them and it would have a ton of comments and shares and other ones would not. So what we essentially did is we bought the data we figured out which countries liked certain images. Now these images were the type of image that had really nothing to do with the country so you don't want to run you know a picture of one of their flags or something like that because obviously that would get more interaction they had nothing to do with the countries whatsoever they were just a cover on a book maybe somebody's face on it or something like that and like I said in the case of my book it was just my face on the book different color covers for the books and it didn't say anything different you want to be very careful that you don't change any of the verbiage you just want to change the images and on my book I just did a whole bunch of different book covers with the same text on each one. Now by doing it this way what we actually had was a post on our page now every post on your page will actually have a post ID the reason it has a post ID is because you can actually take a post on your page and when you set up the post you only want to set it up for running ads okay you don't want to set it up to appear on your page because you've got all these images go into your page that's not what you want and if you set it up this way it only goes to an ad and you've got this post ID so once you've run this test and I would suggest running the test three to five days somewhere around there you do want to get into the hundreds or thousands of clicks and likes on your particular images but only spend five dollars a day so if you're actually running this to three countries which is the Pakistan India and the Philippines each one is going to get five dollars and under each campaign you're going to have the 10 images with the exact same copy in doing that you're going to be spending about 15 dollars a day not a lot of money but it's enough you don't need to spend more than that you don't need to put 10 15 20 dollars five dollars is sufficient and it will actually take that five dollars and spread it over those 10 images in each one of those countries you do want to make sure that when you run this that you have the same exact images for each country okay so that's really important too so you can start comparing because what you'll notice is you'll notice that in some countries you know they're going to pick one image another country they may pick another image but overall certain images will get more likes shares and comments now once you've done this for three to five days you then know what images are going to work now here's the cool thing you've actually seasoned these posts and what I mean by seasoning them is that at the bottom of the post now it's going to show how many people liked it it's going to show how many people shared it it's going to show how many comments on it so it makes that post look really popular and it's super easy to get thousands of likes on an image by sending it to one of these three countries so you've got these ads now and they're all engagement ads you're not going to sell anything I know some people say well my gosh if you're getting thousands of likes and somebody's going to buy they don't okay so they don't calm down they're not going to buy your product in those countries there is not I mean there could be a fluke that would but overall we found that after thousands and thousands and thousands of these nobody ever did buy the product so we're just using this to season the post and we're using it to get interaction because our next step is going to be to run conversion ads now we run our conversion ads to the big four the big four are the USA Canada Australia and the UK now it's a whole lot more expensive to run ads to those countries but now we're going to switch over to a conversion ad the conversion ad is where somebody actually makes a purchase of your product so what we do is we set up our conversion ads and instead of making the ad we go to that particular post that we use for our engagement get that post ID and we plug that into our ad and it'll actually pull up that original post now here's the cool thing it not only pulls up the original post it pulls up all the likes and shares and comments so when you're running your conversion ad now to the US to Canada to Australia and the UK it brings over this post with all this interaction on it so all that interaction when you actually run your conversion ad people see that it's got 4 000 likes on it it's got you know 200 comments on it it's got 20 shares on it and they go oh my gosh this is a really popular post this is something we should probably look at you've got the social proof so then what we do is we pick these two or three that worked in the engagement campaign we put them now in our conversion campaign and lo and behold guess what people will buy they buy because we've already tested these images we know what images are going to work now the only caveat to this is obviously you have to have a good sales page there's more parts to this and I teach this in a lot of my training as a matter of fact there is a $97 course below you can click on it you can get it absolutely free for a limited time no credit card or anything like that so you can learn some more of these techniques but this particular one works awesome works really well and then what you can do because you know you don't want to stop testing what this has done is this allowed you to test your images which is great now we know what images are going to work and it allowed you to season your ad it allowed you to have an ad that has some credibility some social proof on it but now what you want to do is once you've got say three of these images with the exact same text on them what you may want to do now is change maybe a headline on each one and that way maybe that headline will get you even more sales so you want to continue testing now once you've done this you've drilled down and you've got a profitable ad you want to go back to square one you want to take the same product and get 10 more images or 12 more images and run that engagement campaign again and then once you run it again you can pull over those pictures put it in the conversion campaign and get results so as you can see it is simple it's easy to do more important than all that it actually works so that's how you're going to select your images if you're having trouble with figuring out images or doing all that stuff put a comment below and ask me and I'll give you some links to places where you can get images there's a lot of free software out there you can go to canva to create your images you can take your own pictures which is a really good idea make sure if you take your own pictures that of course you have you know good lighting and a good camera and it's clear and all that and if you're not good at that you can always hire somebody at canva or Upwork to do some of that stuff if it's a local person you know in your country wherever you are you can actually mail in the product they can take some pictures for you so these are some great things you could do to figure out your images and images are really important it's the number one reason why people click you do have to have good text you do have to have good ad copy you do have to have a good sales page and of course you have to have a good product and of course you have to have good pricing but this gives you a jump start on those images because that's the number one problem that people have when they run ads they don't know what image to put in there so put your comments below which one of these techniques which one of these things do you like have you tried any of this what are you doing to get results on your ads I would love to hear it put your comments below don't forget to do that now 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