 Hello, and welcome to the live stream today. I am talking about Content planning and this is something that I've been working on quite a lot in the the last Well last month really I suppose I've really been trying to just get on top of it and I've been looking for a way to sort of automate the process of Being more present on all of the platforms and I've got to say a big. Thank you to dr. Elo He was the sort of inspiration for this because I just suddenly noticed over a series of months that you know I've seen dr. Elo everywhere. I've seen him posting in all the different places and this is the thing that I've always been Intending to doing it really since I started the the channel I suppose you know wanting to sort of post on other platforms as a way to Drive people ultimately to the primary content, which I always thought was the YouTube But actually more so now it's towards the sort of community and the discord So I'm seeing that discord is more of the sort of hub of everything that I'm doing and then yeah YouTube is still a huge part of that But then there's also you know my courses the consultations and all of that kind of stuff that I'm building as you know Take one tech as a business essentially, but what I've found is over the past I suppose I suppose eight or ten months almost now I felt like I've not really been on a sort of consistent workflow I've not felt in a in a true flow when it comes to the the sort of all the sort of managing of the content post in the content and all of that kind of thing and so Whilst people have said that you know, it seems like I'm posting a lot of content from you know My side looking at it sir from my point of view It's not felt that I've been fully fully in control and fully in a flow with it And so when I was posting lots of videos I wasn't doing all the other stuff and then when I've been doing you know posting on the other platforms I've been neglecting the videos a little bit and so what I really wanted to do is just sort of Take stock of where I am look at how I could sort of plan this out more effectively And then then basically put a system in place that I can use to then Have that be a much more sort of automated and smooth process going forward So that's what I'm going to talk about today. If you are in my discord community Then I did actually post something about this as a sort of private video But if you're not in the community, it's free to join take one tech to IO family That's the way to get into the discord So I did post a video very similar I suppose to what I'm going to be talking about today But I've had some further thoughts about it since then that was last week And yeah, I've also got some some more sort of viewpoints I guess to share with you as well and one of the things that came out of that video that I posted in the discord community was That the content planner that I'm going to show you somebody asked if it was possible to make that make that available So I've I've had some thoughts about that and how to do that. So talk about that a little bit later on as well First of all, thank you, mr. Paul Duncan for becoming a member. You were already a member. So I do appreciate that I'm not quite sure how that's happened, but thank you very much in any case and hey Dina great to see you here and Richard great to see you as well and Rabbi David, great to see you too. All the wonderful people are here And Keely who I happen to know is off on her walk So I've got to keep the BPMs up just to make sure that she keeps her pace up while I'm talking So let's let's get into it then and I'll start by Sort of showing you what I've I've created in terms of when I was thinking about what I was trying to do and sort of Posting to these other platforms what that actually looks like and being a sort of Excel geek Then I tend to use Excel as a tool for things that probably, you know, it's not ideally suited for But it just works with you know, it's the quickest way for me to do a lot of these things So what I did was I created this little spreadsheet And this basically is a sort of weekly schedule So you've got the obviously Monday through Sunday up at the top there and then down the left-hand side I've made those nice big icons so you can see the different platforms and Sort of content delivery methods, I guess that I'm going to be using so obviously and then at the top by the way I've got one which is all about my sort of time management. I'll come back to that one a little bit later on But in terms of the places where I'm posting obviously YouTube is my my sort of main one I guess for my main content and Incidentally another reason for me discussing this now is because it should hopefully explain why you may have noticed that the content has Changed a little bit on my channel over the past certainly the past month since I've been doing my Livestreamer backstage podcast and some people have asked, you know, is this the new direction of the channel? Is it going to be all about the podcast? The answer is no there will be more of the other content so So I'm just laughing at Keeley's content. Is this a little spreadsheet? Yes. Let's have let's have a little look at my little spreadsheet And hey DJ Rob just got to say a big hello to you Rob it is going to be on the the podcast next week So really looking forward to really looking forward to that and yet sharing the the awesome work that you're doing with that studio builds But anyway, I digress so Yeah, let's get back to this spreadsheet and the the the question was you know is the Livestreamer backstage podcast I've just realized my my layout grid is on let me just take this off Where are we because I was just playing around with my things. Let's take that off the background. There we go That's better, isn't it? So yeah, somebody asked is that the new direction of the channel and the answer is no I've just spent the past month sort of taking stock and figuring out this new direction But as of probably next week the week after then you'll find that I'll be getting back up to speed with the regular original one-take tutorial style videos that I've been there easy that I've been them sort of posting up until up until recently So in terms of YouTube what I want to be posting on there is yes There is going to be the Livestreams that you know like this that are going out But then also I want to post more short So YouTube is putting a lot more emphasis on shorts and they are more to the point have made this connection So this was a few weeks ago They kind of made the connection that was always missing between shorts and long-form content Which means that if somebody is a subscriber on your long-form content Then they're going to see your shorts and vice versa if somebody has been watching your shorts They're going to be serve your long-form content in their feeds So it does make sense to be putting both of those things out now in terms of the actual content of the shorts themselves There are as you've probably seen if you've been watching the channel or you see that the any notifications coming up The shorts that I've been putting out so far are essentially just clips from the Livestream a backstage podcast so the podcast is recorded on LinkedIn and Amazon or rather it streamed to LinkedIn and Amazon and then I post it as a full video to YouTube, but then I also try and get seven shorts basically out of the Full podcast So that's kind of like a week's worth if you like of these little short clips out of the out of the podcast And obviously the idea behind that is you know, if somebody sees a little gem from one of the wonderful guests that I have on then that might sort of Cause them to go and want to check out the full interview But I also intend to do Other shorts as well that aren't just clips So the idea is that there'll be seven shorts a day that are at seven shorts a week that are from the Livestream a backstage podcast But there'll also be another seven which are more related to the content that I've got on my channel Now you can obviously now as well in shorts take clips from your long-form content And then the benefit of doing that and that you this you have to do on the mobile by the way But and the mobile app you can take just a little 30-second one-minute segment out of an existing video Within the app and then just actually post it as a short from within there And the benefit of doing that is that the viewer of the short will see a little link to go back to watch the full video So I will be trying to do some of those where possible as well But what I also intend to do is just sort of creating some sort of dedicated shorts as well And so I've got like a few different things that are different topics along here of things that are related to my channel so Just highlighting this row so things like you know a short automation tip featured studio gear Set up app so where I talk about set up apps a lot on my my channel Then you know having little shorts that are just little snippets of you know Little quick tips of this is a great app for you know X Y and Z that kind of thing Stream deck tips as well would be another one And then a take one tech quote So these are basically little sort of they're almost like you might be forgiven for thinking that they were clips out of a An interview or something like that They're just little things that I went through and created a list of little Snippets of advice or things like that that I would recommend To to people and then I just put those all together in a list And I'll show you those in a minute and then how I'm creating basically short form video out of those But then also tweets and also image and graphics and so on from those as well I've got another one here, which is content creator news So this is something that I'm thinking about doing another live stream for which is basically wrapping up all of the sort of you know the new All the news in content creation as a whole in the in the week And this is in some ways being inspired by Nick Nimmin and watching what he does with his YouTube news But yeah, just you know, it's something that me and you know other people in the community and in Accountability groups and things like that are always talking about what's going on in the in the content creation space And so I thought having a sort of general wrap-up of stuff that's happening You know across not just YouTube across all the platforms is something that that I might end up doing as a separate sort of short live stream every week to I'm not sure where to do that yet Maybe LinkedIn maybe YouTube but but then to create a short out of that as well as a little short roundup might be Yeah, something that sort of interest so there you can see that basically as well as these ones here Which are all just live streamer backstage clips. These ones then are basically Each day is a different kind of content, but that is all still related to my main content So then it's relevant to people who you know subscribe to the channel obviously and like the long form content. I Also intend to use the community tab more Because I have seen that it's something I've sort of neglected for quite quite a long time But Yeah, it's something that I want to use a lot more because I've seen people use that to you know, really good effect I'm thinking like people like Daniel Batal I just saw something that he posted in his in his feed just the other day Which had some really good content and it was really useful and I thought well that was a great way of using the community tab because it was something to a download for a a contract template for when you're doing videos as So it's like sponsored videos and things like that So he just got a little post in his YouTube feed Which was you know click here to go and grab your free template and I clicked it and grab the template And I thought well that was that was a good way to serve that his community with You know with community posts in YouTube and it's something that you know I saw it there first rather than on any other platform So I want to be more proactive about using the the community tab and figuring out a way to do that that doesn't just Doesn't just end up being annoying for people and I'll just say a quick hello to Michael in the UK. Great to see you here Thank you very much for stopping by as always and then also Bicky Bicky Bifford. Thank you for stopping by new to the stream. So yeah, thanks for thanks for coming in And you'll say I do not like short videos in my YouTube browser feed It's okay on my my phone to be honest This is actually an issue that I've been considering as well because When I've been posting this this other content that is not usual for my channel So now people who have you know subscribed and hit the hit the bell notification notification ball or whatever Now they're getting alerted to all of these different things. So I'm sort of wrestling with what to do about that Especially if I am putting out as potentially four posts a day, you know a long-form video two shorts and then a community post It's a case of You can as the creator you can sort of mark which ones you want people to be notified by for rather They only will ever get three notifications a day So I also just need to be aware aware of that, you know If people are getting notified about two shorts and a community post and then they don't get notified about the long-form video That's going to be a bit annoying when you know Most people are generally subscribing for the long-form stuff and that is the content that I've sort of prioritizing so I've got to just have a think about that and how to do it so that people get to see the stuff that they want and Don't just get annoyed by continuous notifications if they have got that switched on. I haven't figured that one out yet I'm still thinking about it But that is that is what I'm looking to do on YouTube. So essentially there would be here We've got like a regular video going out on Monday. This is all the long-form stuff a regular video Here so three long-form videos every week that are pre-recorded I've got the live streamer backstage, which is I suppose technically another pre-recorded one But although it's it's the podcast then I've got this live stream here And then yeah, I've got another idea for another live show that I might do about productivity as well And that would be to again I'm just sort of still figuring these out where to put them whether they would go to here or whether it'd be live to LinkedIn because I'm looking to do more stuff on there as well So that is that is basically what I'm looking to do on YouTube so that essentially there is content going out every day And you know multiple different types of posts every day as well Then I've got the the Amazon stuff that I'm doing as well So I am on Amazon and you can you can follow me there as well if you are not already And I do the live streamer backstage there. So I'll just drop my link in for that I do my live streamer backstage there as well I also do something called the Sunday session, which is where I have a deep dive into some particular Aspect although I haven't done it the last couple of weeks actually But that'll be coming back again, and then I'll be doing something about Different sort of tech deals, you know a short form Not short form a long a longer live streamer where it's about, you know, lots of different products And then also a sort of product review show as well So that's what I'm doing on Amazon. I'm looking to basically be doing something there Ultimately, I want to get to the point where I'm doing something there every day as well And then obviously there's the shoppable videos which don't really have a schedule There's no you don't get the same discoverability of those as you do on YouTube like of people searching But the what they call shoppable videos on Amazon are when you go to an Amazon page Any live streams that are happening at that time where they've talked about a particular product or they've got a particular product in the The carousel. So when you start a live stream on Amazon You put all of the products that you're going to potentially be mentioning in the what they call the carousel So they all just appear underneath the the video player And then you appear on the the page of those products potentially Depends on how many other people are talking about them at any given time Those live streams from Amazon are really about although you do get the the revenue from any people who click and buy By clicking on something in the carousel and there is a you know Some replay value as well. Some people might go to your page like if you go to my Amazon live page You will find that you know, you can see all of my previous live streams He can go back and watch them, but generally, you know It's it's more about what you're going to get sort of in the moment at that particular time And you don't have a huge sort of replay value where the sort of long-term As passive as it gets revenue growth, there is no such thing as passive income But the one way you're going to get recurring revenue from Amazon is by creating videos short videos about specific products and then those appear on the pages of those products like down at the bottom So it could be like a review an unboxing a setup video or a tutorial or something like that Generally, you know a couple of minutes long two to five minutes And those are again, you know, if someone's browsing and they on Amazon they go down to the bottom They see the video they click on the video watch the video if they watch your video last before they buy it Then you get the commission just as if they'd clicked your sort of link, you know an Amazon affiliate link And that's where you've got the you know the potential to to make large sums of recurring revenue over time as you build up a big catalogue of Videos and so that's why although here. I've got this sort of section for Amazon shoppable videos There is no schedule. It doesn't matter if you make three videos Don't think oh, I'm gonna spread them out over the week You better off just dumping them all at the same time onto Amazon as soon as they don't just upload them because they can Start making revenue immediately as soon as they're on there technically almost almost So yeah, I am looking to be doing a lot more on of those kind of videos as well So then we move on to LinkedIn now This is something that I've had a LinkedIn profile for years, but I've basically just neglected it For I'd say four or five years that's a fract even longer than that five or six years I just hadn't touched it So it's only relatively recently that I've started getting back into it and started, you know posting there and I do want to post a lot more to to LinkedIn because The majority of the people who booked consultations with me. Did I mention I'm available If anybody would like to have a consultation call to talk about any tech tech issues that they are having Then you can do that at take one tech.io consultation But yeah, the people that I speak to that book those calls with me are generally, you know They're business folk that I want to use the tools that I'm using to create my videos or talking about They want to be able to use those in their business or it's You know to do the same sort of thing, you know video content Using the roadcaster using stream debt using ECAM all of that kind of thing Or it's people who have seen the productivity side of stuff that I do and want help setting up automations for their for their business So the majority of my, you know Clients that I get from take one tech through consultations and so on and they're you know, they're they're all on LinkedIn as well the other people who are on LinkedIn are Brand managers people who work for brands and these are the brands that ultimately I'm looking to you know As the channel grows as my sort of presence grows online Then I would be looking to have brand deals and sponsorships from different companies Obviously of products that I that I believe in and use And so all of those people are on LinkedIn as well. So it makes sense to have a have a presence there So that's why I'm looking to post more content there and what I've come up with at the moment I've still got some more sort of things to figure out in terms of what I'm going to put there but I want to be posting again to Basically every platform I want to be posting at least, you know, at least twice a day maybe two or three or four times a day in some cases and so that was a that is a mixture of Livestreaming so as I say the live streamer backstage podcast is streamed to LinkedIn the The the videos that I'm posting on YouTube I'm also in some cases putting those directly on to LinkedIn where I have a live stream on another platform Then I'll be setting up events on LinkedIn to link back to to that So people can still see that it's an event on LinkedIn, but they're just watching it on another platform So so yeah, these are different things that I'm doing there with that with Twitter I'm doing a mixture of things here either like short little tweets and but then also posting images So I created some graphics for things like, you know set up app of the week Stream deck tip of the week all of those kind of things that are basically giving value I want to make sure that whatever I'm doing is actually giving value not just posting for the sake of it But hopefully it's something that someone will see and think hey, that's that's you know useful information So and also trying to be conscious about not just posting Exactly the same thing to all the platforms So I'm it doesn't just come across as I've got you know However many platforms and exactly the same stuff is going everywhere and there is some overlap though But there should be no two platforms that are exactly the same in that respect So then I got Instagram and I'm posting short form video in terms of reels there And at the moment those are just the live streamer backstage clips again But just as with YouTube shorts, I'm looking to do things like automation tips featured studio gear that kind of thing Then I'll be looking to do that on on Amazon as well Sorry on Instagram as well and also doing stuff that is more specific to Instagram reels so more just you know Not so produced if you like, you know, just me on the the camera on the camera phone or phone camera, whichever that is That's something that I'm looking to do there So once again, it's not just exactly a copy of all of the short form content that's going out on YouTube But there is some extra stuff there that you won't find on on YouTube And I'll talk about the idea of these different platforms in a moment in terms of you know What type of content should go where because I've got some some thoughts on that one that I've I've sort of changed my view on this over the past over the past sort of month of trying to figure this out And then there's tick tock which is basically that is very similar to Instagram Except it's just obviously not got these sort of photos side of things But at the moment it is just the live streamer backstage clips But then these other short form videos I will also post to tick tock as well Facebook I do post my Events there, so if I've got an event which is a live stream on another platform I'll be posting that to Facebook and then also posting some of the shorts and the you know The little images that I'm posting to To Twitter I'll be posting there as well and part of this as well is Specifically with the live streamer backstage There's a number of reasons for me doing the podcast first and foremost. I just love the subject matter So I love speaking to people about their Their their live streaming setup and learning from others and there's every single Episode that I do I learned something from the people that are on there So it's a bit self-serving as well, but it's about sharing that that sort of wisdom with everyone else But I mean a case in point is this whole thing that I'm doing now was inspired by Dr. Ello and him telling me the tool that he uses and some of the tools that he uses And me sort of digging into that and then adapting it for the way you know for my content So that's something that came directly out of that that that interview But another reason to do a podcast where you're doing interviews or a live stream where you're doing interviews Is you're also expanding your own audience to reach into the audiences of the people that you're you're interviewing as well So there'll be people who see The podcast and the live stream that will will be you know from From the guests audience and then that might be a way for them to sort of discover what I'm doing with You know all of my stuff and with the other guests that I have on as well So there is an element of that to it as well And so therefore posting the sort of the clips of those Those guests that I have on and having those on all of these different platforms It's also helping to reach into their audiences on all of these different platforms as well So it's all helping with the discoverability You know of my channel as well as helping you know to give out this information to in a variety of different places So but that's definitely you know a sort of factor in it Next is the the discord server. So this is something that I'm you know, I'm really seeing this now as The hub of everything, you know, this is where I want really to sort of build out the community And you know be as I say just sort of the hub where we can actually have conversations about all of this sort of stuff And so although I do obviously go go live Into the the the live streamer backstage So if you are a youtube channel member and you can join that by hitting the little Join bottom down at the bottom. In fact, it's not that one. That's the wrong one There's a little join bottom button down below this video where you can join and become an actual channel member Of the youtube channel and from by doing that there are three levels and at the the backstage pass level Then you get access to the the backstage area in the discord, which is Whilst I am streaming now to youtube I'm also streaming into discord and we all had a little chat before I started on youtube And then when we finish this then we'll just continue the conversation there I know a couple of people have got questions and things like that to get answered So we can just have a little sort of geek out and talk about all the things that have been discussed in this Live stream and also just any general sort of tech thing. So that's the live streamer backstage Oh, sorry backstage pass level gets access to to that So I am streaming into into the discord As I introduce these other couple of Live streams weekly live streams Then it will almost be sort of every day except sunday that I'll be going live into the discord for those for those members But I also want to make sure that I'm as well as being present in there and just you know Answering any questions and any conversations that come up I also want to make sure that I'm being sort of proactive about fostering that and that's this is something I've been talking about with an accountability group that I'm in Is this week specifically is how to sort of foster that that sort of community And so I've been sort of thinking about how to how to do that, you know, not just posting Uh, you know, what's everyone doing this week? What's everyone working on? You know, those kind of lame conversation starters But actually things that are going to be helpful for for everyone to try and encourage and foster that sort of community that that That that I want the take one tech community to to have so I'm thinking about how to be doing that sort of proactive proactively as well The other thing that I'm looking to get into more is my blog because I'd I'd intended to have a blog since since I started the channel But it just never really yet never really started. I have now set that up And so I'm in the process. This is still in the the sort of setup process of scheduling out a number of scheduled posts for that and when you have got existing content You know going through and re reusing that content and sort of making it available in other forms is something that is Is, you know, really really valuable. I think and so with the blog I've got, you know, 380 or nearly 400 videos. I think now on my youtube channel. So making Making blog posts about, you know, the ones of those that I think are most valuable and working my way through the list And having written content about it But the links back to the video is just another way to help with the sort of SEO side of things So that those those old that old content is still, you know, getting getting found And then also, you know, putting it in a form that, you know, people Like to read things rather than watch things sometimes So, you know, breaking down if I've done, you know a video about five tips for better green screen For example, which was one that somebody just mentioned on a coaching course just yesterday a video that I did last year Well, I could, you know, easily make that into a into a blog So I'm looking at repurposing and reusing the old content and As I say putting that into blog posts. That's also one of the things that I'm doing on LinkedIn So I'm calling it something else there throwback Thursday or something where I'm basically just pulling out an old video And posting it to Twitter and LinkedIn and various different other places where it's one that I know has been well received in the past Just sort of making that available to a new audience that way Then I've also got in here The the newsletter So I do want to start doing a weekly newsletter And this would be on to the blog But also on to LinkedIn and then also to my email list as well And this has got to make sure that it's um, you know, the format of it will be first and foremost Useful content and information that's actually, you know, people are going to want to read this every week Because I do see people just send out, you know, here's what I'm doing this week They're sending out just a load of links and you think well, okay I am subscribed to you in these different places So you probably don't need to just send me an email for that It becomes that people just don't open it So I want to make sure that I've got the the content schedule for that sorted out and the format of it So that it will have, you know, useful meaningful information for the sorts of things that people are subscribed to I'm also thinking about a way to tailor this as well So having sort of different variations of it and people can subscribe to the one that's more meaningful for them So, you know, if they want the content creator Newsletter they could get that one whereas if they want the productivity one, they could get that so that I'm not just sending The same thing out to absolutely everyone and giving people giving people that choice basically of what they want to receive So that is the blog then I'm obviously doing the the podcast at the moment, which is generally coming out on a thursday I am looking to do this thing, which is the I've Tentatively called it the productivity power hour And that's what I was thinking of doing to to linked in but then also potentially doing that as a podcast because I get asked a lot about the productivity side of stuff And I've always sort of shied away from labeling anything productivity It's I always think of it more as automation because productivity can go into the whole sort of task management area of things and yeah, that can be a little bit a little bit A little bit of a rabbit hole to go down So, um, but anyway, that is that is just an idea I've got for another potentially another podcast that would come out of the live stream And then that one that I mentioned about this week in content creation And then that newsletter going out as an email as well So that is kind of what I've drafted so far in terms of how this is all going to work And I'll move on to the actual automation side of it in a moment But what I was looking to do then was because that looks like a lot of content It's actually not as much content as it might seem in terms of original stuff because what I'm doing then is I'm looking for First of all stuff that can be scheduled on a, you know, long-term basis So if it's about the podcast and I've got a repurpose the content Then obviously I need to go in and actually take that content out. I'm recording those every week So I've basically got to do some of this stuff on a weekly rotation So, you know, I can dedicate some time to just go ahead and create all of the Those posts But some of this stuff I can just schedule out for months in advance So repurposing my old content I could just go and create a load of posts now and I'll show you the tool that I'm using In a moment, but I could create a load of posts now And then just schedule them to go out for the whole month And in fact, that's what I've done. I've scheduled the next sort of three months for the rest of the year Of posts so all of this this, you know, recycling of content is happening automatically But what that looks like though is so here I've got these are my live streams and where I'm streaming to Then down here, this is weekly scheduled content So this is the stuff that is relevant to any given week the stuff that I'm going to have to schedule on a on a weekly basis But then down at the bottom is the what I've called the The long dated scheduled content So this is stuff that I can basically just set and forget almost And then obviously stay on top of comments and things like that But I mean just schedule it out in advance But that can be things like for example, you know an automation tip now Although it's going out to all of these different places. It's not necessarily going out in the same form So it could be a long form post to LinkedIn It's a short form video to youtube It might be a little image going out to twitter with it You may have seen some of the images if you follow me on twitter Where I talk about Streamdeck tips and I've done a little graphic for them. I'll show you one of those in a moment Um, so it's the same basic information But it's in a form that is suited to the platform that it's that it's on And so so yeah, that's where I was looking at basically the the types of content I'm creating and then where I'm going to post those and in what form And what I'm actually doing is I'm putting together Well, actually, let me just come up to the top here So what I've done is also my my schedule here for the week is looking at when to actually do this Whereas before with my youtube channel. I always used to just basically I'd have two hours a day Wake up in the morning three o'clock four till six was youtube time I'll just make a video upload it and then that was it So that was the first sort of year on youtube was doing that That didn't leave time for all of this other stuff And it probably wasn't the most effective time because I wasn't batching anything It was literally just make a video post it make a video post it that kind of thing On a you know semi daily basis What I want to do now though is just be more focused about okay on mondays Then I'm going to try and make five short, you know, two or three four minute amazon shoppable videos And the short form videos as well make seven of those To sort of go out over the week or schedule out further in advance Tuesday for content creation Course content planning. So one of the things that I'm doing as well is creating more courses as well So I've got my rocaster pro 2 master class coming out Next week I was hoping to have it finished for today actually if I'm honest But it wasn't didn't quite get there a couple of things just came out of the woodwork last week So but that'll be coming out next week and then I'll be looking to create basically an extra a new course Adding in a new course every month going forward after that Wednesday is basically my recording the podcast and editing day Thursday I'm going to put aside for making three long form videos And then Friday is writing content and scheduling So I'm doing a lot more written content now than I was before So scheduling time to basically write that and then do all of this sort of scheduling thing for the following week of You know when the events are for the podcast and live streams and all of that kind of thing And and so on so that's basically the the The my sort of time side of things So this whole thing with these different post types There's a lot of these that although these are specific to me and what I'm doing I figured that what I can actually do is I can create something very similar that is more sort of generic and give you ideas for Ways that you might be able to apply something like this To whatever it is you've done. So what I've actually have done is if I I'll drop a link in So if you go to take one take i o slash strategy What you'll find is if I open this up I've created this strategy template page and I'll tell you before you go and enter your details The actual template isn't complete yet. I'm just literally in the middle of pulling it together But if you would like to get it as soon as it is Then you can go here and put your name and email and click on this button to say Yes, I want the template and then it's as soon as it's done it will be sent out And I reckon that that will be uh this next week if not next week by the following week But this is going to be just a template where you can Drop in you know these these different things that are going to be relevant to to your Niche and it's it's things like so just to use the example of What I've been doing I've got I cover obviously cover apps on my my channel and I cover, uh, you know stream deck So having a little think about um, you know, what are 15 stream deck tips? That's one of the things that I did I thought right well What are 15 tips that I could give that are maybe a little bit unusual or some things that people might not think about So that's 15 tips What is something related to youtube 15 tips related to youtube that somebody might have? And so I came up with a few different things and these could be just as equally You know if you are a if you've got a channel where you focus on Cooking or something like that Then you could say right well What are your favorite tools that you use in the kitchen your favorite kick, you know kitchen Equipment, you know the the scales that you use or whatever it happens to be Then you could you could just list all of those out one of the things that I'm going to be posting on In my schedule is the gear that I use in my studio So there's a post all about this microphone. There's a post all about the roadcaster And specifically, you know, everyone who's who likes if you're like me and you like live streaming then We're always interested in the gear that people are using so With the template i'm basically creating this so that it's it's kind of like insert name of You know your tool or your niche or whatever it is And you can actually create these these things for you know multiple different niches If you are someone who's into crafting then it might be You know tips related to the cricket or something like that You know, what are your top five or top 15 tips for the cricket? And if you've got something like that then 15 tips is well, that's you know, it's it's more than a quarter, isn't it? So you've got basically three months of content just by going through and thinking 15 tips about this 15 You know bits of advice about something else 15 bits of gear that you use And before you know it you've actually got these sort of little topic titles if you like For you know a week's worth of content for the next three months And then what you do is you go through and say Okay, well this one I can make it into a just record a little video So where i'm talking about the gear in my studio I'm going to be making a real sort of rough and ready me with my mobile Just sort of filming the bit of thing and saying that you know, this is what I use for x y and z But then it could also be a tweet or it could be I've created some little graphics that I can drop a picture in of the device And so then it can be a photo that can go onto instagram or whatever And so that's what that's what this template is going to be basically Is it's a way to just sort of drop in your niche your topic? And then it just sort of generates for you the You know the the three months of potential Content and obviously always thinking about how to sort of link that back to Your your your main content as well I'll just say a quick hello to michelle great to see you here as always And thank you very much my my friend and published author michelle So so yeah, that's that's where you can find that at take one tech i o slash strategy And then yeah as soon as it's done it will just be emailed straight out to it's just it's going to be just a pdf A free pdf that's that's available. So yeah, you can get that over there So I want to talk now about the actual tool that i'm using then To to schedule this all out. And this is once again something that I was turned on to by doctor elo So, thank you elo and this is a a web app or a service called radar with two As and i'm going to drop a link to it because you can find it on app sumo So i've dropped a link to where you can find it on app sumo And this is an amazing scheduling tool One of the things that i've I like about it specifically is the fact that it is available on app sumo And if you're not familiar with app sumo, that is a place. Let me just go over to this one for a second So if you click that link that i've dropped in the in the description and in the chat This takes you through to radar on app sumo and the thing about this is it is App sumo is basically a place where you can get access to lots of different web apps and services But they're all for a single fixed price. So it's not a subscription There is a subscription on rate on on app sumo itself And if you sign up to app sumo, you get basically 10 off any of the prices listed here And then you also get a couple of freebies, but actually If you're only going to buy, you know a couple of apps off here Then it's almost, you know, worth just having a free account on app sumo and just paying the the full amount So if you only want this radar you wouldn't necessarily say, okay, i'm going to go and sign up for the I think it's $99 a year for the app sumo account For the paid account and then you would get an extra 10% off this But obviously if you're paying $99 to get $6 off, it's it's not worth it And you may wonder Why are these apps available on for here for $59 where it says the usual price is 719 Well, this is a subscription package actually and what you get for $59 is lifetime access To what is normally on the radar website is normally a $59 a month Subscription so you think well, that's crazy. How can they give lifetime access for something for the same price as it is Normally if you just go to the radar website for $19 for $59 well, it's because services use app sumo as a way to basically just generate a lot of Immediate revenue so that there's a lot of startups on here and people who are, you know, relatively new services Who just want to generate this initial boost to their revenue and what it means is that these services aren't going to be available on app sumo all the time So if this one it's I don't think it's ending anytime soon But yeah, if you're watching this at some point in the distant future It might no longer be available on app sumo in which case You'd need to go and check it out on the radar website, but I'll leave a link to that in the description as well But that's one of the good things about app sumo is you get in these this immediate access to some of these services at a really good price and so I just sort of bought into this one for $59 because I'm trying to cut down on Monthly subscriptions and there was another service that I was looking at which I shall remain nameless Because it's a very similar service to radar But it was like $100 a month and you know when you start getting $100 a month and it's really providing value then fair enough But when you start adding up multiple different services that are you know $100 here $80 here $60 here Before you know it you're a content creator and you're spending, you know over a grand on Subscriptions so I'm all for trying to limit that and for this one time payment of $59 It just seemed it seemed like a no-brainer to me. So I've spent enough time talking about I should probably actually show you what it does Um, and what I'm going to do is I'll show you just the publishing side of it to begin with So, um, you've got this scheduler And if I come into it here, this is my my schedule And so basically I can schedule stuff out and this is for October But then I've actually scheduled out for all the way through to October November and December I haven't actually dropped in all of the content to all of these places But I've at least got the the posts going, you know set up So I just need to drop in the content some of this I can do three months in advance You know or or more whatever Some of this I'm going to be doing on a weekly basis just sort of dropping in the the content But I'll show you an idea of you know, some of the some of the things that I've been doing. So like this one here if I click on this This is a A sort of stream deck tip. So I created these little images of stream deck tips We're the little icon of the stream deck there and then some little text about it And then you just choose where you want it to be posted to it's really easy to set these up Let me just come and actually set up something new to just show you how it works Um Let me close that down this So you can set the sort of date and time that you want it to post to you can select your channels So it can either go to the channels that I've connected you can connect up to 10 And I've connected so far linked in facebook instagram youtube Tiktok and twitter one of the things about this is it posts to tiktok Which a lot of the the other similar scheduling services don't do Although it's it actually does what we always used to do with instagram where it it sends it to tiktok But you have to kind of do the manual posting part But nevertheless you do have this ability to sort of schedule it to one or multiple of those you can schedule images Videos a gallery as well. So there's you know, if you want to do like a sort of carousel type thing links stories or reels so you can post your vertical videos to instagram tiktok tiktok not tiktok And on facebook as well. And then you can just drag and drop your content in there And you can give it a title and so on and then you can also tag people in as well So with the live streamer backstage podcast another thing that I was doing I mentioned about sort of sharing Sharing content out that's going to reach this broader audience Well, one of the ways to do that was on my tiktok and instagram. Sorry linked Twitter and instagram I'm doing these things which are basically creator quotes. So this is after someone's been on my podcast I'm creating these little images that are you know a quote because everyone everyone likes to be quoted, don't they? So these are then shared out, you know on a continuous basis Yeah, after someone's been on the podcast then for the next, you know, a few months And they'll be rotated after that Then then their their their quotes are getting shared out from me And so they're re re sharing those and it's just sort of helping to increase my reach as well And so, you know, that's part of the motivation to do all this Obviously is to be on these platforms to increase my reach and grow my audience. So So that's um, yeah, that's it's really easy to set these these things up in in radar And so so that's that's what I've done for the next next few months. And that's where I got that After I've created that sort of weekly schedule in my little excel sheet I yeah, I then sort of copied this over in here and sort of duplicated all the posts out And then it's just a case of dropping in the content. So Whilst it might seem that there's a lot of content going out on these different platforms from me The idea is that I'm going to spend, you know, a couple of weeks just really Getting the next sort of three months bulk work done And then after that would just be a case of keeping on top top of it to To sort of top up the you know, the weekly posts and you know Editing the live stream and the short form content and stuff like that What I'm also then looking to do is at some point in the future after the three months I'll be looking at this stuff that I'm doing where I can maybe outsource that to a VA But I need to just be on top of everything and have everything as a you know Flowing system before I then sort of delegate anything that that I want to sort of take off my plate The things that I would take off my plate I quite like to be in the sort of creative control of creating stuff So that everything that comes out is you know, coming from me rather than just somebody else from a creative standpoint But things like scheduling or you know editing The not editing but uploading the edited podcast Things like that, you know, that there's there's just a lot of repetition involved and I have obviously automated as much as possible And there's still other things that as I go through and as I find myself doing things over and over again Then I'll be automating that in fact That was one of the automated posts that went out today was about automation or yesterday And the the little tip was When you're thinking about automating your processes don't necessarily try and plan out everything in advance and automate everything right from the outset It's much better to just go through The process of what you're doing and go through the day to day Tasks of everything and then just notice the things that you're doing repetitively And then slowly sort of add in the thing for that now there we go. My power's just gone out now. I wonder it has There we go. We've got the disco lights by on every time my power goes out The disco lights come on. I just wonder if no, we're still going. Cool. Let me just try and adjust this for a second These lights If the power goes off they default to this party mode There we go Don't want to be too distracting So, uh, so where was I? Um, I Completely forget now. Oh, yeah, it was about automating. So yeah, you need to just make sure that you've um You you sort of start to automate things when you know What the repetitive tasks that you are doing and that would be exactly the same thing for if you're going to be outsourcing stuff to a virtual assistant or You know well for anybody virtual or not Is just making sure you've got those systems and processes down that you know how to how to do it They may welcome on board and find a more efficient way to do it and that's that's fine, too But you need to be at least to give them a sort of starting procedures and processes to to work with Um, and incidentally I talked there about wanting to create all the stuff myself There are services like um, what's it called jasper ai and javis uh more javis and then it changed into jasper I can't remember which way around it was that was another thing that I tried out the and that's the ai writing tool That was just another service that I wasn't really using that much and it was um Yeah, it's another, you know, whenever it is 80 dollars a month 50 dollars 100 dollars I can't remember how much it was but it was another monthly subscription that I wasn't actually using Well, there is an equivalent which actually looks really good And this is another one that was recommended by dr. Elo and that is called word hero And that's also available on app sumo. So I will just show you that before we go further because Um, that is again a content ai writer. This one is 89 dollars again lifetime access and It's just like jasper jasper javis wherever it is. Um, that one is you know, the ai is continually evolving Well, that is exactly the same with with word hero as well And what this allows you to do Um is if I just go to the website a second In fact, let me just log in because that'll make it a lot easier to see just come out of here while I log in So word hero is for basically generating written content and The it's useful for uh, you know, I wouldn't create entire blog posts where I'm basically Not not the one doing the writing, but for certain things it can be really useful And if I just quickly log in I should have done this in advance. So do bear with me a second I'll go and put my details in Um, okay, so this is what it looks like And if you've seen javis word hero is very very similar And I don't I don't know if it uses the same engine or not on the back end But it's certainly the same concept except this is a one-time payment at the moment Available through through absumo. Um, but it's things like, um, copywriting formula. So the a AI da Formula which is attention interest desire action. So let me just show you what this is. So if I was saying to say, um new Roadcaster pro to masterclass. Let's see what that does right for me And let's see what it comes up with Uh attention, if you're a podcaster, you need to check this out. That's the attention part the interest So this is the aida formula The interest is learn how to create professional podcasts like the pros The desire is what they are going to want to get out of this Get your hands on the new roadcaster pro to and start podcasting like a pro And the action is click here to learn more. So that formula that aida is just a popular formula or common formula That may have seen in advertising and things like that and so it gives you three different actions And that's what this is all about is AI writing and so it can write these things for you So you could type in, you know, anything in there. Maybe how about this? Take one tech discord Community Let's see what it comes up with that that might be a little bit generic because It's not going to necessarily know what that's all about but that is Essentially, uh, what does it say here attention join over 1200 tech entrepreneurs Marketeers and developers in the take one tech discord community Join the conversation with the tech entrepreneurs and marketers from all around the world Share your knowledge with others get feedback on your business idea and product and fight and find partners for your startup Or side project join the community So it got the idea of you know, what take one text about a little bit off there But it's all just generated automatically and so that is just one way that you can use this You can also do things like amazon product descriptions Blog conclusions blog headlines. So if you want to come up with, you know, a sort of catchy title for your blog posts You can do those more about this more blog Related stuff book titles book descriptions brand name ideas bullet point expander So there's all these different kind of content that you can create google ads PAS problem agile or pain agitate solution. I always knew that's problem agitate solution That's another content, you know, copywriting where you sort of highlight somebody's pain point Agitate so make it worse by you know, if you don't act now Then it's not going to get any better And then the solution is the product that you've got to to for them same with this like person Personal LinkedIn bio These are all just basically formulas if you like for different types of written content that you might want to create So whilst I'm not going to be doing my entire blog post or anything in this I will be starting to look at using this for things like You know blog titles maybe or you know, LinkedIn Posts that I'm going to be doing, you know, just as the sort of attention grabbers And it's not necessarily that it's going to be you know, perfect first time But it just gives you the sort of framework to work with so I can highly recommend this word hero Because when you compare it to something like Jasper or Jarvis At the moment through app sumo It's just a one-time payment and you've got lifetime access and the AI is only going to get better over time. So Yeah, that was just another little um Another little tip that I got from dr. Elo as well. So I'm passing on all of his tips to you today So if you want to go to buy me a coffee you go to dr. Elo's buy me a coffee today So um, so yeah, that is the that is that is where I'm up to in terms of the The the sort of overall idea behind posting to these places I did just want to cover one point which is I mentioned about posting, you know videos that are going to go to shorts. They're going to go to Facebook reels instagram reels and tiktok reels and this whole idea about posting the same thing in different places and I think that having having considered this There's a couple of ways to look at it is like one if somebody's following you on all of these different platforms Then yes, they might just you know get a little bit annoyed that i'm seeing the same thing in every single place But what i'm noticing is that although my sort of core audience if you like is on youtube The people who follow me on instagram and twitter and uh and tiktok aren't necessarily all overlapping So I do have people who are obviously they're more focused themselves on the instagram side of things And so they follow your instagram But not on those other platforms And then the same with there's some people who are much bigger on twitter in terms of where they spend their You know put their time and attention And so they're following me on twitter, but they're not following me on those other platforms And so that's where I sort of came to with this was that actually I don't mind posting the same Short form videos to multiple different platforms because actually there's just a a small overlap of audience on all of those there's also The thing to think about of well, what type of content do people most like to watch on those so maybe instagram is more kind of I don't know arty for want of a better word You know more coming from that sort of side of stuff whereas tiktok might be a different kind of content and I kind of came to the conclusion that Yes, whilst broadly speaking, there may be different types of content on those individual platforms You know, they've got their own sort of feel to them if you like their own vibe of the content that's on there If it comes down to the fact of you know, I don't have time to make custom content for absolutely every platform But I can put my existing stuff on there I'm really then just saying well, okay I might not be doing what the mainstream is doing But I am going to be finding a little niche on those platforms that are interested in that kind of stuff So whether it's the clips from the the podcast or whether it is the You know the the take one text style tips and and recommendations and stuff like that Then there will be people who watch that on those platforms And I'm kind of a an example of that myself when I think about the sort of content I watch on tiktok So, you know, I watch an excel channel on tiktok because I am that much of a geek that I will watch a one minute short form video About some advanced excel technique that I maybe didn't know about And so you wouldn't really say to anybody. Oh, yeah tiktok's the place to go for excel tips But that's what I find there and that's what I I enjoy So I'm not necessarily looking to take over tiktok and dominate and become some You know massive thing on that platform But if I've got content that can potentially serve people there Then and it all leads back to YouTube leads back to discord and leads back to the courses and things like that Then then it seems it seems foolish to just not post the stuff there So that was where I came to after sort of deliberating about whether I should be creating custom content for all of these different places because frankly I don't have the time to do it all And so just doing this is a way to sort of repurpose everything Um, so I mentioned that I've got my uh roadcaster pro 2 masterclass I will just mention that I do obviously also have My ecum live masterclass which is available right now and version 4.0 of ecum live is can't be too far off now We've gone through I think we're on beta 14 now And there's still some more work to done to be done but one of the questions that I get asked about the ecum live masterclass is um It's for version 3.10 at the moment But you know what happens when 4 comes out? Well, one of the things about it is it is continuously updated So you will get access to all of the the videos on an ongoing basis. It's lifetime access And so when 4.0 comes out all of the relevant videos in the course will be updated To include all of the new features of 4.0 So it basically becomes your sort of like online encyclopedia for ecum live where you always know you can go and get the latest Information because that's one of the problems with a youtube channel is Quite often the information you find might be out of date if you go and look at the I think i've done 130 odd videos on ecum just on ecum on my my youtube channel Well, some of those were done in version 3.8 So, you know, some of them are I hold my hands up and say yep, they're they're out of date Um, and some of the information, you know, there might be easier ways to do it So the ecum masterclass is then you're as I say the online encyclopedia where you know you've got All of the the latest information. So that's where you can get that So that's about all I've got for today in terms of the the content planner I'll just put that link up just once again and just show you where to go and get that so that'll be out I would say within the next next week or If not next week then the week after and that is over at take one take i o slash strategy You can find a link to that in the in the description And if it's already up, you'll just notice that the page will have changed and you can just download it If anyone's got any questions about content planning and by the way, I should I should have prefaced all of this by saying I'm not an expert I haven't got decades of experience on youtube But this is just my sort of thinking and where I'm coming from with it And if you notice over the next three months that there's more content coming out from me on these different platforms Then you'll understand now the reason why and no, I'm not sitting in my computer every day posting Four different posts. They're four different platforms A lot of it is just automated and also the reason for doing this stream today was also just to explain that Regular content will resume on my youtube channel In the next week or two as well as I start making those you know regular tutorial style videos because I know that a lot of people are waiting for specific videos there So thank you all for coming and hanging out if there are no further questions Then I'm going to wrap it up this next week coming up on the live stream of backstage podcast I mentioned earlier. I've got dj rob dj write-on beat the the man behind the The e-cam fam theme tune that doc always plays on the on the friday night Sessions that he does or friday sessions the night for me, but I don't know what time they are for you Um, and so yeah, really looking forward to that dj rob's done some amazing studio builds So I'm really looking forward to geeking out about all of those. Thank you very much I shall leave a link to some other relevant videos to all those people watching the replay and coming up just after this You're going to see the wonderful channel members who have supported the channel So really appreciate all of you and thanks so much for for watching and your support. Have a great day