 This very idea, the one that we're going to be talking and focusing on today, we couldn't have just introduced on day one. We had to lay the groundwork first. What information do you want that will help you make that decision? What do you think will give you the power to make an accurate prediction? People overestimate the degree of prostituational consistency and they make trade attributions in general when they shouldn't. Now, what do you do? Do you stick to your guns? You can quite clearly see the answer is B and you do shout out B. Or do you go with the group? What are the elements of the situation, the circumstance, the context? What are the trigger points that are necessary in order to elicit the behavior that we're looking for? But even when there is plain as the nose on my face, I miss them. I tend to, you know, I'm just not thinking straight.