 Morning, it's my honour and privilege to be at the first edition of Tech Munch in the seventh edition of it. First of all, give a big round of applause for Zidia. She's doing a great job. Superna has been part of our journey for the last five years and she's helped curate some very, very good quality events. I think while she's been curating those events, the scale and the content of those events has tremendously improved. So congratulations Superna, really doing a fine job for us. And you know it's a very special day for me. Today is my parents' marriage anniversary, the complete 50 years of marriage. I know my mum and dad normally don't bother me, you know, about seven years. But two days back my mum called me and said, will you be there on the 16th? I said no, I wouldn't bomb it. So today I'm not there but hopefully I'll go back and celebrate with them on Sunday. So it's a special day. I remember when we started ITMA in 2011, which was the first year for the Digital Media Awards. It was on 6th June. It was on 5th June. 6th is my mum's birthday. So I think it might now at Tech Munch have a special connection with me and my family. I won't bore you with similar stuff but I just want to say that we at Exchange for Media are trying to be new in things. We believe that the digital landscape is changing very fast. We need to be relevant whether in our editorial platforms or our community engagements like these events. So hopefully over the next 10-12 months you will see us trying to reinvent ourselves and new dimensions. And I may use a cliche word, pivot or orbit change. We'll continue to do what we do and serve the community. I also wanted to take this opportunity to welcome my great close friend, Rishi. The power of digital is such that a large media owner like Rishi Darda, he owns Lokmat Group, is here just to listen to the international speakers. So it tells you that the media owners are looking at digital in a big way and want to leverage it beyond Facebook and Google because that's where the growth is happening. I also want to welcome all our international speaker Mr. Daches, who is here. Jeffrey, welcome. My good friend Neeraj Kakkar, I remember I used to be in the engineering school in 93 and he was very pally with some of Nawal's friend. Nawal is my two batches junior from the engineering school and Neeraj used to sit in my town and he used to drink, not potty, produces, not like some other things. And then as luck would have it, Neeraj came to the same business school as we, he's two batches junior to me from MDI. So really I'm looking forward to Neeraj, he's built a fantastic brand and a company. I also want to welcome Deepak, Mr. Bhulas, Zoe and all the fantastic international speakers we have here. We are speaking when 14 days back, Marie Neegar's annual digital report, the Internet Trends report came and it mentioned India as the most exciting digital market in the world. Elsewhere the growth in digital in India is happening through Facebook and Google but the Indian publisher and the Indian digital platforms possibly are also growing very fast. And the unique thing that Superna said, why we call our digital contrast tech munch is because the growth in Indian digital ecosystem will come from the Indian language ecosystem. You know you saw Matlabuni's presentation and you go to any state, the most dominant platform is the language newspaper there and it's not necessarily the English language newspaper. So really if India needs to grow in digital and just to give you a context, whether you take our report or any other report, it's about 12,000 crores of digital advertising. About 6,700 crores goes to Google, about 3,000 crores goes to Facebook, less than 3,000 crores and the rest 2,300 crores comes to Indian publishers. Deepak, now we need to change that because at the end of the day if the aspirations of the Indian middle class and the Indian consumer has to be in some way catered to, we'll have to grow faster than Google and Facebook in this country. Maybe this is the country which is also the fastest growing country for both Google and Facebook, especially Facebook because it's places in the world. I think we'll have to be the first country where our own platforms can grow faster than them. And I'm no doubt that through today's deliberations the leaders and the promoters of the businesses will go back with ideas, suggestions and strategies that will help them grow the business. I also wanted to take this opportunity, you know, exchange for media is B2B, where about the community, marketing, advertising, media community. However, we also believe that when we work with the stakeholders in this ecosystem, anything that they need, we should be able to provide them that, we should be able to collaborate. So we are working on developing some analytics products, you know, some subscription based products which help the digital ecosystem at some stage in the future and we will launch them. We've also launched something called Future Play, which is a way to engage with media owners and ecosystem in the ecosystem that we serve is to help them in their B2C initiative. Causing them from Future Play has joined us as a partner, not really as an employee. And so we are looking to grow what we have, be more relevant because the biggest challenge is to stay relevant every day. And I hope that we continue to get your patronage as we've got in the last 17 years. Xenia talked about us being a visionary and it's me now that I've been starting this company. I mean this is not her in the room. I think we were the original digital guy but we believe we started B2B e-commerce platform 17 years back. We didn't want to be a media company, we wanted to be a commerce marketplace for media industry. I think the time for that has come today so we may revisit that what we started 17 years. And digital is the ecosystem where it's most relevant. Again in digital there is programmatic buying happening. I think already in that some ways on lots of digital exchanges but we are again trying to reuse it what we started 17 years back because really that's the ecosystem that is most ripe for what we started 17 years back. So I don't want to go on, I look for, I today have a business world BFSI conference and an annual business banking awards. All the major bankers but I'm here because I want to learn about digital. I think in the last few years my knowledge of digital has taken a dive. So I'm ready to learn from all the leaders that are there in the room. Talking about ITMA, this is the seventh year of ITMA. I must tell you that this year we got 850 plus entries. I've not been part of any jury, I wanted to be part of ITMA so that I could look at the entries and learn. Unfortunately I couldn't make it for the jury but I want to tell you that we've refused many sponsors who wanted to win some way influence ITMA. Who wanted just an award there whether it happened through the jury. So it's one of them. I would say it's the most credible awards and when it comes to the marketers engagement with it, it's the most deep award, it's the highest affinity among marketers. So tonight when you see the winners you know that it has gone through three stages of the jury process and it is the most honest and process driven award that exists in this industry. I know there are other technology platforms in the country. But I want to tell you if you look around in this room, I bet so knowledge is now. There are more CMOs between now and the evening. You'll meet more CMOs in brand market here. Today at Tech Month in ITMA then you'll meet other technology platforms where technology guys are trying to sell technology guys. You know I don't want to give their name but I did want to make that point that we deliver more market here and advertise in the CNMakers than any platform in this country. For us the market here is the God. So Sonali we bow to you. I wanted to make that point because really we believe that more as digital growth market here will play even a bigger role in direct decision making. And we'll continue to serve. We also next month relaunch pitch. Pitch we launched on 15 October 2003. We believe it's a time to refresh pitch and pitch is equal to market here. That's how we think. So hopefully in July you'll see us relaunching pitch in a big way. I wanted to use this opportunity to share all this with you. I look forward to a day of learning and celebrating the digital excellence that exists in this domain. And as I said hopefully we'll be the country that but the trend of only Facebook and Google growing. And our Indian publishers can grow for being here. God bless you.