謝謝分享接下來我們是一個對台的非常好的Session臺灣創意中美也邀請很多的國際獎師就是希望能夠打開臺灣創意員的眼界啟發創新的動能今天很高興我們有政府關於到現場跟我們一起關注這樣子的議題接下來的半小時我們由臺灣數位正為唐鳳來主持與今年所有的國際獎師也是創新獎的兩團隊進行對台我們即將出不一樣的火花那我們是不是先請好朋友請到臺台上那我們是邀請所有的獎師也來到臺前我們要歡迎JPJimmy Julie還有明天未來都能分享的我們Bolivarist的豐富創辦人Mr.Hobo跟Marco請來到臺上 Ladies first所以我們很高興來這裡並不是我們在臺灣創意員就像我們所有的工作而是在臺灣創意員在外面的社交新興我們看到很多主要的主題我們在臺灣創意員在臺灣在創新創意員在創新創意員在創新創意員並不是創新創意員還有一些東西所以首先謝謝你們所以我其實有幾個問題所以我們會從我的線上可能是我的網址然後是六個帳戶然後再到你但你必須加入每個人的訊息如果你覺得有什麼興趣或有更多的問題或是有我的問題請問是否可以與你合作是否可以與其他人合作我們就開始了我們只是談論我的網址這是一個我的想法因為我曾經去Doko寫書2002年後我曾經去過Siri但這一個想法並沒有好過因為我曾經去過Smargo很久了這只是一個想法要用網路來使用網路完全推出的想法所以你從社群上來你發現了如何在社群上在社群上對於大家的考慮和想法當中可能會行動這樣的話我們就會有很大的狂野我們會有很大的狂野我們會有很大的狂野我們會有很大的狂野我們還在使用零件所以我們還沒有發現我們知道那些人還在使用所有的零件但我們還沒有發現有不同的零件其實我們都會用零件而是那些人還在使用零件所以他們發現那些人那些人仍然在使用國際零件因為這些零件所以很簡單它有很多的挑戰尤其是使用GoogleGoogle是一個很棒的公司也有很多不同的零件所以我們在開始的時候我們看到它很簡單但它的挑戰是使用零件尤其是使用特別的零件使用零件使用了Google因為我們都很容易去解釋別人的問題如果我們能夠組織零件Google的問題然後再加上有我的問題那就是一個最重要的挑戰然後我們會把特朗普的特朗普和我們一起我們會在一起在一起的一段時間和他相信把特朗普的特朗普和特朗普的特朗普都很驚訝我們仍然很很奸詐所以這件事在那一刻我們要把特朗普組織零件是一件很重要的事我們都很感動我們很想想我們都很想想我們會想想我們會想想我們會想想我們會想想我們會想想我們會想想我們在聯合樂園We are just creating and plannersAnd the roles that areIn our musicSo we missed a lot of the steps of the processWe had to learn a lot of thingsHow do Buy a numberFor exampleHow to Connect Google :(다고會And many other challengesSo for that momentWe presented to the presidentThere was a developersAnd then Google came to us然後開啟網絡的頁面讓他們完全允許網絡的頁面這就是我現在的想法現在,我的想法是在特殊地區的特殊地區因為當我們把影片公開了我們並沒有發現網絡的答案來自特殊地區他們很興奮所以網絡的頁面跟很多人的網絡聯繫所以現在,他們有很特別的網絡聯繫的頁面同時同時在特殊地區的特殊地區我們也帶來不同的資料我們帶來的資料是在特殊地區我們帶來的資料人們在特殊地區特別是人們活在國家的地方所以,例如餐飲餐飲雞肉雞肉他們都在銷售所以他們可以怎麼銷售銷售的資料在市場上也有資料他們在那裡生活因為我們有我們的銷售機構在特殊地區但他們沒有用去查銷售機構的資料現在他們有這些資料跟他們有關所以,我的頁面有改變當時我們我們帶來那些人有這樣的想法直到現在現在正在發生的事情我們正在進行下一步的我的頁面將會成為全國的頁面可能會成為英文的頁面因為在英文和任何國際語言所以這是我們現在的頁面但正在發生的事情今天 excessivea概謾剛剛悄悄的你們這裡和他們在我和你們有關一個反映你那,那, there are two different challenges for my life.One of them is that we are not using machine learning in this process,because we are converting voices to data,and data goes to the Google Assistant and going back to the answer.And during that process inside our software,we don't know, for example, profiling the people to get them the best answer as possible.So that's one of the main challenges.And the other one is to bring the data as part of a project.So they can make it, obviously, free, and also accessible to the rest of Colombia.But there are different, one is more political, and the other one is more technical.Yeah, well, that they seem surely, like, you know, too successful to, like, crash the existing.These are good problems to have.Yeah, that's right.So any of you have any other questions to my line?Before we switch the subject.Anyone from the audience?What do you ask anything?There is something that I really like.You know, talking about,you always say that,especially when it comes to innovation,personally I really like the ideas that are based on common sense.And those ideas are regularly created,never, never come out with it.In my opinion, I'm not true marketing creative ideas.You know, what I like about my line is thatit seems like something that,that you can imagine how they did it.You know, his voice recognition is using all the data that he said.It's one of those things,and you were talking about something,it's one of the things that people think right away,how is it possible that no one did before.And that's the beauty of the good ideas.When you come out with something that is a good solution,very simple,you know,it's based on common sense,and not on something that only a scientistor like a high-level engineer can only develop.And that really helps to create like a marketing campaign.You know, it is about,in the end of the world,it's about building brands,and that's what those kinds of ideas are.You know, like a good solution,but a good solution also for,in this case, for the government,and for the people.So, another thing is,the idea is what makes it much better,even better.There's a great point,like if it makes sense intuitivelyfor the planet,for the people,then it is like automatically resonatingwith your target audience,kind of organically growthe branding as well.We were just talking about,you know,the edible six pack,being one of those obvious ideas,like in hindsight.But choose to be told,how did you initially get the message across,like how did you reach,did you reach for journalists,did you reach for the social media,opinion leaders,because the message itself is very simple,right?It's part of the sustainable development goals,and that everybody kind of alreadyidentified as important,but the fact that you have a plausiblesolution to adapt is new.So,how did you initially get the messageof everything?I think that the,it's good to explain the process behind,basically,these kind of things only happenwhen you have a true commitmentin the course.You know,this year it was part of thesustainable development goalsin the category that comes in theJuly,and among the900 entries,it was really easy to seethosecase studies that werejust meant to,that were created justto win a lot.You know,like,not with a true commitment.Standable products.You know,like,those ideas are,and it's really easy to see,because some of them aregood solutions.There were,for example,a lot of,like,a crazy amount of entriesin gender equality,for example,because obviously it's a trend,and I'm sure that a lot ofcreates think that's an easy wayto win awards.And not that much in,for example,the hunger,you know,the zero hunger.That doesn't make sense,in myopinion,because there are so many runs,food brands,and they will bereleasing to Cambodia withAEA,for that sustainable world.But my point is thatthis idea started with atrue commitment.You know,like,when I sent him the firsttext message,it was becauseI was thinking aboutsolutions to avoid plastic.It wasn't about coming upwith an idea to win awards.It wasabout finding a real solution.Then the next step was tofind the perfect partnerfor it.And in theprevious session,my nationseveral used to worksome years ago,I did a lot of campaignsfor corona,and coronawould be a perfectclient for this,you know,to build their brandaround the oceanand find your reachand stuff.And wewere very clear aboutthe point that it should beabout,you know,it should be a campaignfor a small building,for an underdog,a challenge that someonecanchallenge the big guys,can challenge thegovernments,because thatwould be a way,is a way toencourage people to support usand to get all the pressure.Especially,and crackrollers are already acommunity,right?So it'salready a very tightlyneeded communitybetween them.So it wasalso another way to saywell,let's tap intothe community is alreadyorganized,and that couldwork at the underdog.Andespecially crackrollersandsoulwater breweriesfrom Florida,thattarget our serversand phishing up.So itwas a perfecttrap,you know,likecrackrollers.Sothen it was really easyto start,you know,likeuniting the fire,becausenot that easy,but itwork.We didn'thave any media,we aresmall agency,you know,likeindependent agency.Youknow,always do,we don'thave a PR team behindPR agency.So it wastwo of us,and reallythe director,writingone by one,likeemails.Wefirst,like,I'm writinglist of media.Likewe want toyou're writingemails?Yeah,writingemails one by one.Weselected the,firstwe selected thereach.Thenwewas a,aspecific editorwrites about sustainabilityor ocean conservacyor whatever it is against plastic.And we send one by one65emails,60 plus60 something.Emailsand hey,Emily,welove your article about thetortals in the Caribbean Ocean.Please check this video,thatwe think that will be interesting and tellthe way you think it will sound.Weare then adding one by oneand they answer right awayand they publish,you know,likethe case study.And in five days,it became the mostwilded campaign,theroving advertisinghistory.Sothat was the beginning of theprocess,right away,you know,likea lot of crapways,and even the big onesreach out to us.Andthat's the story of thelast two years.Andwe are still developing alot of things and growing andinvesting a lot of moneybut that is somethingthat we feel really,reallywell done.But it sounds greatso first,have a purposedriven,like mission and notsettle for,you know,onea word or another wordbut really make it a mission andthen find people who share the same mission.And then,what I was sayingin a very common sense,you know,likethere were six paringsis another example of the same thingthat was telling me about my life.And the beginning wasignorant enough tothink that thesolution would be tobe able to createthe six paringsby using combo,you know,likeCV.Because I havecombos as well,and I saidit's as easy as makingsix coals,and that's it.And it will bethe perfect food for fish.Then we realizethat it would never work.You know,likeI will not be resistant enoughonce you take the sea withfrom the ocean.Itgets right,and it will be really easyto rate.Andon top of that,one canwill,you know,like fit animalsbut at the same timewe will steal their food from the ocean.So it didn't make sense.Buttheessence of the idea was simplecommon sense.Instead of killing themwe feed them.Wesew it,we bow downwe chew our cane,wewhatever it is,ediblebiodegradablecompostable,resistant enoughto hold the cans.Butthat was the idea.You know,it's somethingthat fishes can eat and don't kill them.OK,that's it.It'scommon sense,exactly.So it really is a powerfulmessage.So aboutyour project,which we just heardabout,are there anything youwould like to share aboutthe impactthat you wish tomake in the midst to the longterm?And more,you know,howdo you frame your purposeto people who just,youknow,hear about this incommon sense?Butthe first timewas the follow-up message.So I mentioned ita little bit during thepresentation,but the literacyrate for the visually impairedwas very sharp.Because when wefirst developed a watch,we thoughtthat everyone could read at night.But it turned out that90%didn't havethe opportunity,didn'thavemakes to learnto learn frail.Andwhen I visit like developingcultures,like India.And youreally go to those schoolsand organizations.Theproblem is thatyes,that's expensive,butit's alsoit's alsobecause the governmenthas been continuouslysubstituting these productswhen there's no subsidy,peopledon't movethemselves.And soour main objectivewhen we do visit different countrieslike for example,I'm here inTaiwan.So it's tofirst,we have to figure outis there like a schemeor a like asubstitute program that wecan introduce our product through.For example,in Korea,thethoughtwatch is already enlistedin the subsidizedcategories.So if youhave a certain income,thevisually impaired people,they can get the productjust like a small amountof price.Butas a Korean startup,it'svery difficult to do thatwithout leavingpeople like you.Soit's definitelya big opportunity for meto have come hereat this moment,tellingthe situation because not alot of people.We evendidn't know aboutthe literacy rate.And that's why wemade the document to addressour midterm.We're asking aboutmid to long term goals.Ourmidtermis to bring up the literacy rateto 30% and in the long termbecause right now it's 10%in developed countries like theUS and UK.But if youreally go to developing countries,it'slike less than 2%.And so in the longterm,we want to eradicatethe literacy country.Soand that's,I thinkas very importantfor our survival,as wellas the greater goodand happiness,everyone.DefinitelyI mean,all the countriescommitted to eliminateliteracy by 2030,sowe would better startexplanationally.Do youhave anything to add to the message?Well,in 2016when I met that first time,I wasfirst of all very shocked thatfor the last 40 yearsthe blind peoplehave not get benefited out ofthe technology project that weare using our smartphone everyday.And they wereusing this kind of old machinevery big.Andit's like a $5,000like she presented,very expensive.AndI was secondly very shockedin Korean market specificallythatwe cannot buyif we are not enrolledto the government substrate.Sothere are a lot of legalproblems either,you know.Andthen the third problem,the thirdissue,I was really shocked was thata lot of people arelosing their sight when theyare like a later,you know,accident.And whenwe are getting old,like it'sit's like our story,ourself,you know,when I'm getting50 years old,something happenedto my eyes,and I can lose my sightanytime,you know.It can't happento anybody,which I didn't know.Anda lot of people,likeshe said,who lost their sightright on after the first,theycannot need the brainsbecause it's pretty difficult toblown.There are not so manylike support from the governmentand society.Andespecially also the children,likealso studying in the school,elementary school,I was veryshocked that they cannot learn themathematics because the existing braindevice does not provide abotticker calculation plus andminus.And then,whereasour.pad is providingactive brain technology.Sochildren at the school and all theage,they can learn themathematics.And out of thisthey can learn the programming.Theycan be a development program rather than just being ablindkeeper can have a very simplejob.They cannot function as anormal person in the society.Soat the end,not becauseit's our product,it'sbecause there is no technologydevelopment support forthis people.Andwhat we think is that we reallyhave to,likeget in touch with this worldand then try to be moreinterested and support forthis problem.So this is whatI've actually personally andmaybe what you would actuallyhear this story first timethat there are just kind of newsand information,so this wouldbe something,you know,thelearning point that I've learned outof this,you know,case.Yeah,Ithink mathematics abovemaybe nine years old levelis a really a challengefor all the same peerpeople,like sending square rootsor fractions through my lineit's very,very difficult forformulas,and so some kind ofspatial display,I thinkis essential to bringthe literacy,to not justliteracy,but actuallynumeracy as well,which is part ofit's not just to eradicateliteracy,but also innumeracy as well.So I thinkthis is great.Becauseof time,we are going toask each of you to maybeshare anything that comesfrom your mind with the audiencehere.It could be aboutwhat you have heard or learnedduring your journeyto where you're working for goodor any tips or tricksthat you would like to sharewith fellow creatives or reallyanything really.So now let'sstart with you if it is okay withyou.Or if it's tooshare,I know this,we can startfrom the other way around.I thinkmy answer will be the shortestfrom the creative agency sidefrom the startup side.SoIt's okay.It's okay.It's in my position to give tipsor tricks,but what wedo is we look foropportunities.And whenthere is more people for itand when we do thatyou have to bea startup to bebrave about it.Becauseit's not easydoing that.So maybethe creative industry is likethat.I'm not sure.Butwhatever you guys are doingin korean we saywhiting.That'sa great message.I would saylike we see my lineand all these six packsand also that casein my case.Ithink thinking about it and wecan dream anything about it.Butmost of the times these dayswe're just executingrealizing it.Andbeing the brave one.It'sokay to fail.Andfirst of all we didn't knowhow to work with that.Andwe had a lot of struggles.Sometimeswe needed patients.Sometimesour internal peoplesaywhat I'm doing?Areyou doing the NGO?Andofcourse we didn't start.Becauseto get award in gun alliance.Inever thought about myself getting award in gun alliance and consecutivelyin innovation category2016-18.We didn'tdo it for the gloryor anything else.Buthowever I think being braveand then just do what youbelieve.Ithink this isreally important.It'sokay to fail.But try firstand see where you hadfor.That would be themessage from my side.That's agreat message.Wellthe country where I come fromis totally different than Koreaor America that youcome from.Even they areLatins like me.Butwhat we've seen is thatthere are still a lot of needsout there.There are a lot of issuesout there.And we believe in our agencythat our talent as acreative has not been onlyfocusing on building huge brandsinstead of putting exactlythat talent we have.It'spassion that we have fordoing a great spot in orderto bring new solutionsto all the things thathave been out therein our communities,inpeople's lives.Sometimesit sounds kind ofromantic.And I knowthat we have to pay the billsat the end.And I'm not talking aboutdoing just for fun.I'mtalking aboutgoing out therelooking for those opportunitiesthat Jimmy is saying.Andbring solutions fromthe core of your business.Ithink it's part of our duty ascreatives.We,for example,in the agency havethe same numbers of NGOswe support the same numbers of NGOsthat the same have that we have,theclient that we have.Not because wewant to win awards actually.Wehave won awards as aresult of ourwork that we have done.Ifyou go to the agency,youwill not see any wall full oflines or anything like that.Wejust,actually,we don't keep thelines,we just give it to theclient.They are the ones whowant to actually.Andbecause we don't want to befollow with this part ofthe industry.We like them,ofcourse.We like to win.It'spart ofthe fancy thingto be in here.Butas a result,we believeit has to be a consequence,notthe core of our business,orthe core of our passion.SoI willpush you to believe that ourintoxic has an enormous powerinto society.Formany years,advertising has beenseeing like the devil.Likewe brainwashing peopleto sell products and convince them to buy something that they don't care.Butin the other hand,withoutideas like these ones,likethe six pack,bringfrom the same kind ofpeople,butunderstandingthat there's somethinghappening.Right?Notonly in many,in many differentedges.So,that's probablywithin our business.Put allthe effort we are doing everysingle day,try to bringas much ideas as possibleto sell what is happening inour society.It's a greatmessage from thisexpect.Two verysingle things.Ourrelations is calledwe believers,and it's verystunned.When you truly believe insomething,with things,and peoplefollow.And that's kind of keyfor every single projectthat you do.If you truly believein something,you're like peoplefollow and support you.Andthat's kind of key.In connectionswith that,a newsuppressor,there was planning to usein the presentation tomorrow,butwhen it comes toignovation,there is asustainable growth,forexample.It's reallyimportant to have a true commitmentwith the cost.Becausethis is not aboutlions,it's aboutindependent polar values,it's aboutwales,it's aboutanimals,it's aboutthe food that we eat,it's aboutthe air that we breathe,it's aboutthe future generations.Soit's kind of key to have thatkind of commitment beforewe come up with an ideaand we hold it for the indexright after that.It's key.Two thingsto close.I would saythatabsolutely you needwhen you're messing around withinnovation,you really need tomake sure that you have thatcommitment and passion for thatsolution and that problem.Why?Becauseyou're going to face a lot ofchallenges,a lot offor those.And thosechallenges,when you surpass themyou're going to make your ideabetter.An examplefor us was,the initial idea wasto make ergo 6 black greens out ofseaweed.Andthe second thing that was veryimportant is you really need to behumble,right?Humble to knowthatonly with people in youragencyis not going to be enoughyou're going to have to reach out topeople that know more about thesubject than you do.That you respect themand that you trust them.Becausethat person that we put in,who is anindustrial engineer,heactually pointed us to thethinking that seaweed wasprobably not the best materialbut there were others.And thosematerials could be the ones thatis actually used to produce the beer.Youknow,some of the materials that we useare wheat and barbeque.Thatyou're going to make your ideabetter.Right?Somaking sure that you have that passionthat commitmentto goafter the hobosis reallycritical because you're going tohave many and they're going tomake your idea better.And thesecond one,truthfully be veryhumble,humble that you are notgoing to find the answer and theexecution and the solution byyourself.Find the people that youtrust,find the people that are asand make them common board tomake sure that you can create thisexecution and become part of thatsolution.And hopefullypartners in real life.The 27year old engineer that we foundin Mexico that wasstarting to toy around withthesematerials.Todayhe's 30 and he is theChief Operating Officer ofEdible Six Pack Green,thecompany.Right?And we'repartners with him and hiscompany and another group ofpeople that we reached outare on to people that knew moreabout this specific topicand could bring our idea tolife.And that is very,veryimportant.Let's have aquestion for you.Yes.Theprocess,the maximumgoal is to do somethingthat is good enoughthat in the endnot like the governmentssupported withloss or something like that inour case,if at somepoint governmentsdecide to go againstplastic in a lawour problem will bemuch bigger.Sowhat's your message,youradvice,or thecreative?What's the best wayto make that thing happen?What do we need to do?I cannot speak for othergovernments in the world.I can obviously speak forsome people.Soactually,you knowrecently,the Taiwanese governmentdecided to banthe use of the inhouseuse of plastic strawsfor a very nationalidentity drink,the bubble tea.And basically,itreally creates a lot ofdiscussion about alternativematerials.There's some seaweedsthere aswell.And also peoplediscover that if you use anoodle,it can last a couplehours before swallowing.Wehave a lot of very innovativematerials just being thought.Ofcourse,the traditional solution isjust a stainless steel straw.Butanyway,there's just motivatedpeople to think.But theoriginal push for this banactually graduate thatto take outand inhouse first,but thentake out a plastic useis a e-petition,becauseif there's more than 5,000people to counter signdialyse signature,theministries would have torespond.And if itencourages many differentministries,like in this casewith the ministry around environment,abouteconomy,and even transportationand things like that,thenthe digital ministry,in chargeof such innovation,that's beingactually convenes the meeting withthe petitioner and all theidea that are a commonvalue to everybody,because everyministry represent a different setof positions,and it's very importantthat all their stakeholders see wheretheir stake code stakes are,and alsofigure out some common values thatwe can then make into innovationsthat don't leave anyone behind,thatsatisfies,we call it peritoimprovement,that doesn't sacrificeanyone's values.And sowhen we meet the petitioner,whopetitioned for this graduate banshe's only like 15 years upa senior highschooler,and it's a civicassignment by the civicsteacher.It's like theteacher challenged everybodywho are 15 years out inthe class to find somemessage that you think willresonate with 5,000 people andmake it a national petitioner.AndI think this is a really goodnot just a marketing thing,becauseif you joined thepetitioner,of course we were going tospread the message,but after wefigured out a gradual plan toreduce place likewise and so on,wenow have advocates who can justspeak for this message,becausepeople feel that they co-createdthe policy themselves.It is notsomething that the government imposedon them,but rather people fromvarious different industries committedto this coordinated action and say,youknow,if we are in this together,wecan do the innovation together.I thinkwe can facilitate and bringpeople's values together intosomething that is sustainable.Soif you want to start a petitionor a referendum,even inSaiwanwe have all thedirect democratic tools to dothat,but that's just fornow on,and we're activelyexporting these sorts andtechnologies to other governmentsas well.So they see internet asnot as a cacophony,but alsosomething that people canfinding,in our case,it wasfinding that common publicenemy,the plastic ringthat everyone had seen inthe photo of the turtle with theplastic ring around deformingthe body,and all of asuddenly there was a solutionthat seemed really plausibleand common sense,andwe were very open at thebeginning that this was anopportunity that could happen.Fromthat initial text to when weread the first prototype,it waseight weeks,but from those eightweeks of the first prototype,tothe mass scale of thedegosixback ring,it tookthree years,right?Butwhat was good is that weshowed people who were opento say,there is anopportunity,this can happen,andthen they're willing to give you a chanceif you're open about it.Yes,that'sto me,interviewing throughtransparency,and also earlyparticipation,and humor,let's sayvery importantly.So please give nur observer speakers a round of applause.Andthank you all,foryour congratulations.Thank you.謝謝、謝謝這位 沈國語 levelers speaker.Well,thenwe shall begin on stage.那我們各位請 как can we have all speakersand Audrey and together to have apoto together on stage.OK?Sowe will we might photograph我們在台 gateway合照我們的國際講求是在高安庄宇宙的主城一邊Can everybody give us thumbs up?Give you thumbs upOkay thumbs upOkayOkayDifferent angle大家可以先開設一下好 大家都捕捉到了嗎謝謝Thank youThank you對 給大家一個掌聲謝謝