 Do you want to learn how to trade stocks and cryptocurrency? Join our community of traders. Go to richpicksdaily.com and find the next 10 bagger. Hi, how's everybody doing today? I'm your host Rich here. We have Rich TV live with our very special guest Stuart Lauder, the founder of Element Nutrition. How are you doing today, Stuart? I'm doing excellent. How are you doing? I'm doing fantastic. Thank you for joining us on our show. Now, Element Nutrition is a nutraceutical company developing clinically proven CPG products targeting muscle loss in people age 50 and over. Can you tell us a little bit more about the company? Well, we've decided to target the 50-plus market because mostly, they're mostly ignored actually. Most marketing dollars get spent on millions. Actually, only 10% of marketing dollars get spent on the 50-plus market. Also, that market is the largest demographic that we have in North America actually globally. They also control almost 73% of all the financial wealth in North America. On top of that, they're looking to self-menacate, they're looking at nutrition to help themselves stay healthier and live with, to say live stronger, longer. The whole nutrition industry in the US alone is over $50 billion market. It's really a good sweet spot to go and we're bringing innovation to that piece of the marketplace that hasn't existed before. Very good. Now, there's been a ton of research and development that went into rejuvenate. Can you tell us a little bit more about that? Sure. The actual research of the concept started way back 17, almost 18 years ago now by a Dr. Robert Wolfe out of Texas. They're doing research with amino acid formulations to help increase muscle proteins synthesis in full-body burn patients, mostly kids at the Shriners burn clinic. Then from that, they just noticed they got some really great results with some early stage data. Ironically enough, I read the data back in grad school and thought, hey, this could really be something. It just started a whole path of research that took us down an entire line of over 25 clinical studies, basically testing the formulation and fine-tuning the formulation to get to where we are now with the rejuvenate products we have on the market today. Very good. What is the market opportunity in treating muscle loss for people over 50? It's a large market opportunity. There's been press releases and experts out there are saying that sarcopenia, which is the medical term for muscle loss to the aging, is the next osteoporosis. Most people know what osteoporosis is. The only difference between that and sarcopenia is that it's in your muscles. The actual negative impact on your health is greater with muscle loss than it is with bone loss. Actually, by maintaining your lean muscle, you can actually help prevent osteoporosis. The osteoporosis market is over $60 billion. If you think of that and the size of that market and the fact that muscle loss or sarcopenia is going to be just as big if not bigger, then it's a very huge market opportunity. Now, Elements' leadership team has experience working with major brands like Premier Protein and Muscle Tech. How has that experience influenced the company? I think it's made it easier for us to get out of the game quickly. We have a really veteran team in here. We've all worked together. Some of us, like Steve Brown, who's running operations for us, he worked with me at IOV8, which is a company called Muscle Tech. We grew from there from $40 million in revenue to over $200 in revenue in a period of two years. We know how to manage growth. We know how to structure things internally. We know how to not make expensive mistakes that other companies with lesser experience or startups would make. It gives us a great advantage. How important is Element Nutrition's online marketing strategy to the product's launch? Well, it gives us an initial easy date to market. E-commerce does that. We have an E-commerce site on both sides of the border. We're also on amazon.com and amazon.ca on both sides of the border. So it does give an opportunity to start creating sales and creating revenue. But at the same time, even though our friend COVID has created a big growth in the online shopping, it's still in about 14% of the actual market share in our customer package goods market. So you have to run an omni-channel. It's omni-channel being, yeah, we're focused on online sales. We're making sure we capture that and constantly working to grow it and move that piece of business forward. At the same time, we are working with the major retailers such as Lawgreens and CVS and Shop of Drug Mart and Law of Laws and Rexel. So we approach both sides of the business to drive the market. Can you tell us about Element's retail distribution strategy? How was the company able to get the product into so many stores so quickly? Well, the simple answer is experience. Just a simple fact that we're an experienced team in here. You know, this is the second company I've founded. So we've worked with these retailers for a number of years and we know the process. And then additionally, over the last decade, I've really noticed that retailers have become more and more savvy. So you just can't take a Me Too product and then say, yeah, we want to put this on your shelf. They're looking for something new and innovative. And we bring that to the marketplace. So, you know, our product, you know, as we talked about earlier, we have 25 clinical studies using this development. We have clinical data that shows its effectiveness. And also we've brought it to the market with our plant-based technology, which is a big piece of the market. You've got 63% of consumers who are looking to put more plant-based foods in their diet. So we've really brought our experience to the market and then we've really hit the nail on the head as it were with the retailers and bringing something to them that they're looking for. How will Denise Austin's expertise and reputation as a fitness guru benefit the company? Well, Denise is a great fit for us. You know, she's had a long career in health and nutrition and fitness. You know, she had, she sold over 24 million fitness videos. She's probably 12, number one, selling books on nutrition and fitness. She had the longest running fitness show on ESPN for a number of years. And on top of that, she brings great energy to the brand as well. And she's right in the sweet spot of her demographic. I mean, she's 63 and you would never even guess she's 63. So she's perfect for our demographic in our market. And she also has a large force in following in the social media area. She has almost 500,000 fully engaged followers, which really allows us to help hit the people on the social media side. That's very impressive. And lastly, how can investors get in contact with the company? Easiest way is to go straight to our corporate website, which is elmtink.com. Otherwise, from there, you can get to our main switchboard. And if you really need to get to me, we'll find a way to get you to me. That's fantastic. Well, thank you so much for joining us today. I wish you all the best of luck in your future endeavors. This is the founder, CEO, chairman of Element Nutrition, Stuart Lauder. Thank you for joining us today, Stuart. Thanks very much. I really appreciate the time. Always a pleasure. Now, before anybody goes, please remember Rich TV Live is strictly for information and education purposes. Please do your due diligence, do your research before you invest in anything that we discuss and talk about here on Rich TV Live. If you like the video, please smash the like button, comment down below, share the video everywhere, and subscribe for future updates. I do believe this is a company that is undervalued, underappreciated, underexposed. Put it on your watch list, put it on your radar. This is Rich from Rich TV Live. Have a nice day, everybody.