 Like when you look at the challenges that we've got coming forward when you're looking at, you know, increasing drought, floods, conflict and things, the very kind of fabric of life, things like food systems and food availability, they're going to start to become really scarce and as beings, sentient beings, we have a choice either to kind of go down the route of like individualists and like, you know, hoarding and, you know, not sharing in hatred and division or we can be compassionate and come together and support one another through these challenges ahead. And so for me, regenerative culture is just shifting everything, every aspect of what we do to that kindness, compassionate route.