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Uploaded on Nov 11, 2010
Cindy Joseph, a top model for Ford Models at age 59, refuses to color her flowing gray hair or rely on cosmetic surgery to look younger. As more advertisers try to reach the booming 50+ market for almost everything, she is riding the silver tsunami and catching a new career ride in one of the most age sensitive professions.
Correspondent Mike Cerre profiles her remarkable career change for his Nextracks series featuring other boomers re-inventing themselves around their new economic, social and lifestyle priorities.
Comments appreciated and similar story suggestions sent to info.nextracks(a)gmail.com