 Hi everyone, this is Sonali. Thank you all for carving out some time for attending this business webinar. The topic of today's session is Q&A marketing. Also to all the attendees out there, please type in any questions you might have in the Q&A section that we have below and we'll try to answer as many as possible at the end of the session. I would now like to introduce our speaker. He's a business coach, strategist, marketing guru and a sales genius. He helps business owners like you to grow and restructure your business, increase your profits, get your team working more effectively and free up your time so ultimately your business can work without you. He has helped thousands of businesses to scale and increase the revenues across India through his business seminars and workshops. Please welcome Mr Vishal Chavan. Welcome sir. Yes, so what is new age marketing? Can anybody say something in the chat box? In short, oh that's great. So Chakshu is saying it is digital, digital, digital and many people are saying digital Facebook. Okay, great guys. Thanks for the response. First of all, let me clear the myth that new age marketing is not only related to the digital things, right? So step by step, we will unfold the things now. So first of all, let's have some code of conduct for this webinar. I hope everybody is mute so that we don't have much disturbances. Secondly, do wait till the end of the webinar because many things will be revealed today regarding the new age marketing and the concepts, the myths, the strategies, everything, right guys? Secondly, we will be having a question and answer session and that will be towards the end because maybe in the journey of 30-40 minutes, we will be unfolding many answers to our questions, right guys? So let's start off with the new age marketing and yeah, that's it. So guys, let's understand first what is the difference between a traditional marketing and a new age marketing? You know, these are myths like many of them type. They just said now that it is digital, it is Facebook, it is Google, it is SEO. So friends, let me clear you that digital marketing is one of the part of this new age marketing. New age marketing doesn't only stand for digitalization or the other digital or the social media mediums, right? So to go ahead, let's understand first what is digital marketing? Yes, so digital marketing is all about outspending, sorry, not digital marketing, the traditional marketing is all about outspending like what used to people do earlier, people used to spend, people used to focus mass, for example, if you take newspaper advertising, in newspaper advertising, there was nothing called a target market. Everybody used to have a mass focus, that ad is published in Pan Pune, Pan Mumbai, Pan Delhi, whatever, right? Apart from that, the only focus on the traditional marketing was on the branding platform. Yes, people used to like brand is important, brand is important, this is important and used to just focus on the branding part, right? So that was guys digital, that was traditional marketing. If you see the traditional marketing concepts, those were all sales oriented, like people were just behind by this thing, by this, by that thing. I mean, if I tell you in detail, then digital marketing is different from the traditional marketing that we were seeing from the beginning, traditional marketing, traditional marketing was completely mass focused, it was newspaper, it was paper inserts, which you used to see ads, holdings, this is all traditional marketing. Apart from that, everybody used to, like I just said, branding focus, people were more concerned about their logos, people were more concerned about their brand, people should see their brand. Apart from that, it was sales oriented. We used to see that a lot in the traditional marketing, like people were only sales focused, how much business is going on, take care of people, follow up, you know, and that was the, it was completely sales oriented and this was company centric, our company is the best, our firm is the best, this whole focus was on the traditional marketing. Of course, even today, many companies are completely traditional marketing focus. Friends, traditional marketing will help us to go to an end, or maybe if our speed is to be increased, then we need to accept the new age marketing. Apart from speed, which we get connectivity, which is synchronization with people, that may be more in new age marketing. We will be seeing now, what is new age marketing. So, traditional marketing is quite different from new age marketing, right? In fact, a lot of people tell me about new age marketing, that sir, new age marketing is not for our business. So, friends, this is again a different myth, that new age marketing does not work for me, it's not working for me. So, let's see the next slide, which will be towards customer, new age marketing. So, new age marketing is not digital, new age marketing focuses on educating the customers. The first point, it is focusing on teaching and educating customers, not only to sell the product to the customer. The first point is towards value addition. Second is, it is selective user focus. New age marketing is not mass focused. Identify that this is our target market and we will be addressing towards that group. It is main focus on passionate users. So, it is clear to you that in new age marketing, you don't need to show the world your ad, or you don't need to be mass focused. Apart from that, new age marketing focuses on actually solving the need of people. New age marketing is completely need oriented, solving people's problem oriented. It is completely customer centric. The reason is, if you see the companies around you, like today's big companies, take Ola, Uber, whatever online apps like hotel delivery apps, food delivery apps. Apart from that, the Amazon or Flipkart in new age business, if you see these companies, these are completely customer centric and secondly, they are repetitive centric. They know how to invite a client to us again and again. So, let's go ahead guys. Just type in chat box if you are getting some value. Just type in the chat box if you are getting some value. Sandeep, what is the difference between selective user focus and customer centric? Like I said, selective user focus is coming down to your target market. Identifying your target market. Identifying which group is ready to take your product. And customer centric is thinking customer first and not of ourselves first. Like first you don't have to think about the company, first you have to think about the customer's problem, first you have to think about the customer's needs. Our approach should be completely customer centric. Guys, can you hear me better? I think many people are saying that they are not able to hear me properly. Can you hear me now? Great. Yes. So, let's move ahead just a minute. So, let's go ahead and identify some of the techniques wherein you can get live examples of how to understand the new age marketing. How to get these techniques implicated in your own business. Like the techniques that I will share with you today. What kind of share can you use in your business? So, friends, the first technique is co-creation. Now, what is co-creation? So, co-creation is a management objective. It's a management objective. Now, where are people? People means our clients, our customers, our vendors. They have to bring all these parties together and get some mutually valued outcome from them. I will be sharing some examples. You will get to know exactly what co-creation means. And how companies in today's era are using this very well. So, this is a mutually valued outcome. And who comes out? Customers and vendors come out. The company comes out. Maybe the company's employees, the company's vendors, the company's clients will help us to co-create something. It is a strategy where people support to co-create something. And people love this because they feel that we have contributed in the company's growth. We have supported the company's growth by giving some idea, by contributing something. And this attracts clients towards you and makes you loyal. Now, the first example, what I would like to give you is of a brand which is called as Tanishk. Have you heard Tanishk? Can you just type in the chat box? Which brand's company is Tanishk? Which big brand holds Tanishk? Fantastic. Great. It's Tata, it's a jewelry brand. Amazing friends. Now, Tanishk, understand. I am giving you an example. And from this, you have to come to the conclusion that how can you use this in your business? Now, Tanishk had a problem that they were bored with their designs. There was a review of the customers saying that their designs are very old. No doubt, you have the best quality. That's why we are connected to you. We are the number one in purity, that's why we are connected to you. But the problem that Tanishk was facing, that was that they were not able to give fantastic designs. The team of Tanishk had said that they are already 50 to 60 designers on our panel. They are designing the fantastic things. But they still couldn't feel where they were lacking. And so, Tanishk decided one thing. They decided to go ahead and call or co-create Meet. They wanted to go ahead and co-create something. So, they called off their top clients. From every city, their top clients, let's say if you are in Delhi, you have top 20-30 clients. In Pune, in Mumbai, in Chennai, there are top 30-40 clients. They decided to meet all the people in that city. And in Meet, they opened this question to everyone. Friends, we would like to come up with many new designs. You are our valued customers and that's the reason you have been invited here. The challenge that we are getting is that we are not able to get new designs. And we would like your help in this. That's how you can help. And friends, this meeting took place in all these cities. And finally, in Mumbai, one lady answered that all the designs you have are amazing. But these are all traditional focused designs. Today, I am a working lady. And if you want to buy something, I don't have any kind of office jewellery. I mean, then Tanish realized that we have left a part of the market that we need today. And that is a professional jewellery, an office jewellery. A jewellery that a lady can wear, can carry. And that's where Tanish came up with a brand which is called MIA. And MIA was a brand, MIA was in fact a stream which was opened in Tanish which was only focused on working-class ladies. Only for working-class ladies, this brand, all the brands were made for working-class ladies. And you won't believe friends, because of this, Tanish had an increase of 23%. In their total delivery, Tanish had the same growth. And today, MIA is such a hit product that if you go to any big mall in your own city, you would find not a Tanish outlet but a MIA outlet in all the malls across India. And MIA is such a hit product. This was completely focused towards working ladies. And this was a suggestion which was given by a working lady, that you don't have any products for working-class ladies. And this was a co-creation strategy which was done by Tanish when he himself said that when our employees, our designers, we didn't even think that this could create anything. Let me put you across a second example. How many of them think that this example or heard of this example somewhere? Have you heard of MIA brand? So, those who have heard, fantastic, those who haven't heard, I think you should go to, when this lockdown opens, you should approach any of the big malls in your city and look out for MIA. Or even though if you go to Tanish, you can look out for MIA, which is purely focusing on the working-class ladies. Great. Now, friends, I would like to give you another example. One of my clients who is into real estate, how did they use the co-creation strategy for their business? I would like to give you a live example of that. This is one of my clients. Yes. So, this particular developer, a good developer from my city, Pune, and this developer always used to worry about the fact that sometimes the project is sold out, but sometimes there is an issue. Sometimes the last 10-20% inventory is left, which comes out of good flats and some flats are left out. So, that is our actual profit. If there is a project in which there are so-flats, and if we sold 85-90 flats, and if there are 10 flats left out, then actually our profit is blocked there. And this was the query. Now, instantly we decided to go ahead and co-create. So, what did we do? We sent all the customers letters that we would... Let's say if there was a project in which there were so-flats, and we sold 70 flats there. Sorry. And after selling 70 flats, we decided that let's have a co-creation meeting now. So, when we sold 70 flats, we invited all the 70 people that our position is due, and we would like to meet you and take your inputs on certain things, like the things what you promised you or whatever. We would like to get your valued inputs. And we invited these 70 people to the meeting. After they were invited to the meeting, they were shared that you can suggest us if there is a progress in our construction, if there is a challenge, or if you want to suggest any good changes, if you want to suggest a change that is not expensive, but which we committed, we can value it. For example, if at that time, the developer had called it a tar road, approach road, so people suggested him to please go ahead and make a concrete road, don't make a tar road. So now this was a suggestion that the builder could have taken. Apart from there were some suggestions, small suggestions like solar lights and trees, etc. Or finally, now this developer, what this builder did to the 70 people, he thanked everyone for this thing what they suggested. And he said, okay great, we are going ahead with this, because this is your suggestion, you people are going to stay there, and I would like to take these suggestions up, and I will be implementing this to the project. And people were happy, and he felt that he heard us. And this feeling that the client's company heard, this develops a trust, this develops me, my suggestion has been accepted somewhere, I am a contributor to this project. And this feeling, this is a very good feeling, it increases trust, and the customer becomes loyal towards you. After this, it happened that towards the end of the meeting, the developer made an offer, in which he said friends, you are my customers, and I will tell you, that when I develop any project, so I almost incur 20-25% of marketing and selling cost to it. Meaning if I have a flat, let's say XYZ cost, and when I market it, including all my operational expenses, my site visits, whatever expenses I have, whatever our operational expenses are, for example, salaries, marketing expense, digital expense, agency expense, if there is a broker, his commission, this expense, if I calculate it all, it goes up to 20-25%. And today I would like to give you an offer, that if any of you comes forward, if you book a flat today, then I will give you a 21% discount. And this was like a shock to people. And already people's suggestion, he had agreed, people were more loyal towards him. So that day, if you can just guess, how many bookings he would have got, friends, that day he got bookings between 10-12%. So if this project was of 100 flats, then he got additional 10-12 clients, just because of this co-creation strategy. What he did was, he gave value to the client, he took the client's suggestion, he believed that created good vibes between clients, that created a loyalty towards the client, due to his benefit. Before going ahead, I would like to quote one more example. Have you heard about DHL? DHL company. Can anybody type in the chat box, what is DHL? Oh, DHL is not, that is I believe, that is DHFL, that is a finance company. And I am also not talking about DLF, that is again a construction company. Awesome. DHL is a logistics company. It's an international courier company. It's a packaging and delivering courier service. And it is across the world. Like this whole world has its presence. DHL is a big brand. And DHL had a problem with friends. Like DHL is also in India, like DHL is also in other countries. DHL had a challenge, that when extreme snow was there, their transports would be closed, or they would only transport. Sushila is saying, it is world's largest logistic group. Fantastic. Yes. Right. So, he had this problem, that when extreme snow, like in India, but if you see the other parts of countries, like extreme European countries, there is a lot of snow there. And he had a challenge, that they were not able to deliver the products. Transport would be closed. Or if you say, if there is an extreme desert, transport would be closed there. Or if you see from a distance, like for example, there is a hill station above, and the whole village is at the base, so the aerial distance is just 1 km. But if you see the ghat section, I will give you a raw example. If you see a ghat section, it is about 20-25 km. So, in such challenges, this DHL had a challenge, and they called for a meeting. They thought, let's go create here, because we are not able to bring any solution. Let's go create. So, DHL called their vendors meet, their distributors meet, and this meet was like, European meet, they separated, Asian meet, they separated. And they called all their big distributors, and vendors, their partners, they called them. And they told, every 3 months in a year, where our whole transport is locked down or closed. And we need something, because in 3 months, if you see the loss, then the company's at least 15-20% loss is there. And people are like, what should we do if there is snow? And friends, in that meeting, they came up with an amazing idea, and the idea was given to them by a supplier, and the idea was, boss, why don't you come up with a concept, a drone concept. People felt, how will the drone be delivered? So, after a lot of R and D, they created a drone, based on the suggestion of a co-creation, which was in a co-creation meeting, they made a fixed place, where there was a station, where a fixed drone would pick up, and a fixed station where a drone would drop the parcel. And this was named as ParceloCopter. And this service, they ran in 2017 as a trial. And since onwards, this is running in a good amount. The drone that they created in 2017, this was a drone in which they could have taken the parcel up to 25 kilos. Today, they have increased the capacity of drones, which is more powerful. And by taking their own, whatever the country's legal permission will be, at least in these snow areas, which are covered, in the last three months, the extreme snow areas, from fixed station pickup, and fixed station drop, and this was completely based on a co-creation meeting that they had taken, and they applied it in their business. And friends, if in three months, you think how many parcels they would have dropped. Even though, if you say 10%, today DHL is such a big company, the world's largest, I think, by themselves, from 300 to 400 planes. So, this is the only thing. Even if they would have grown their business or revenue by using this strategy which was provided by some supplier, think how big they would have grown. Friends, so far, is it going interesting? Are you having fun in this? Do you think there is a value addition? Just type in the chat box. Great. Fantastic. Awesome. Fantastic. So friends, this was again a strategy. And if you see, this was our first strategy which I have told you to create. Now, you need to think over it. How can you use this in your business? Like, don't just tell, boss, it's not possible here. Just don't think. Apply your brain, give some pressure. So that the brain can think how you can come up with a strategy. And if your brain is locked, go ahead and co-create. Friends, this is the cheapest strategy. Invite people to a place and just treat them with some breakfast or some cookies, tea, coffee, whatever. So, this is the strategy which you can take with you. And these inputs are very strong. You will get many inputs. You need to think about which one to go ahead. You might have to do a test measure. With this, we will go ahead to the next strategy. And that is what I called as theme-based marketing. Now, friend, this is a new strategy. You will be amazed because what is theme-based marketing? Just by explaining the theme-based strategy, I like to tell you some examples because of which you have a clear concept of the root. I don't just want to give you the definition-wise explanation, but a detailed explanation with some examples. Now, have you heard a brand called as Red Bull? Type yes, if you have heard it in the chat box. Great. I mean, a lot of answers. We are 50 odd people today in this webinar. So friends, now what Red Bull does? Red Bull is a theme-based marketing. How does it use in its business? Red Bull always focuses on they have clear what is their target market. Red Bull's target market is people who are more adventurous, people who are more into extreme sports, or people who are into riding, biking, taking, you know, all-adventure kind of sports, thriving sports rather. So Red Bull has identified their target market. After that, what they do, whenever there is an event in the city, Red Bull comes up and says, we will have a canopy. That would be free, of course. We would like to host your event. You would like to be a contributor, be a sponsorer to your event. And we will give you an entry canopy. We will give you some canopy where you can sit comfortably. This is a simple strategy. This is theme-based marketing in which they are aiming towards how to attach that event to Red Bull. They distribute free samples of Red Bull. And this is kind of or you might have seen it if you are on a ground, or a motor sport. Majorly, Red Bull focuses on this kind of adventure events. You might have seen it. This kind of entry canopy and this kind of command would be free. So this is a simple marketing strategy of Red Bull, which is theme-based. Let me tell you one more strategy. Have you heard about a brand called as Domino's? I think Domino's penetration has been so high that everyone must have heard of Domino's. Friends, when Domino's came he didn't give paneer. He used to give cheese. He used to give cheese pizza. His strategy was very different. What did Domino's do? Domino's adopted a local way that people have local food in every country. For example, if you come in India, if you have paneer or if you have spicy chutney or if you have sauce or if you have Punjabi flavor, this way Domino's took our pizza is an Italian-based pizza. We will have to get an Indian-based pizza in our pizza. What did Domino's do? He changed the toppings. He removed Italian and added Desi toppings. He added Punjabi toppings. He added paneer or any other chutney and he used a global brand by implementing a global theme, G-L-O-C-A-L. He adopted a global theme. He did this by Domino's and he copied the same theme and if you can recollect the first McDonald's burgers and if you go three years back the burgers and the new McDonald's dishes are all towards our global theme. These are dishes you won't get out of country. These dishes or food products by Domino's and Magdi are only implemented for our Indian market. This is one theme which is called as global. You have to attach your business people keep playing in logo people keep playing in their taglines. Guys, you need to come up with some theme. If you look around you which brands are successful in India they have attached some theme. Every brand is known for some theme. What is the theme in your business? Or you are just selling those. You need to bring some theme for your business. Let's go ahead and there are some more new age techniques. The third technique is creating a cult or tribe. If you see the automobile brands Harley Davidson created a cult in India. If you see all automobiles company like Mahindra Thar Jeep Sonka if you see the Jeep Kampas if you see in automobile this is mostly seen Hello Just a minute people are telling me to go ahead go back for 10 seconds. Okay Is my voice clearly audible guys? Can you just type in the chat box? Okay Cool So I had to say that the theme based marketing understand what is Red Bull doing Red Bull is getting themselves attached to an adventure based events and they become part of the event this way they have created an adventure theme. If you see a brand like Dominos which is a different brand they have a global theme in India because of which they have given Indian flavors priority same with McDonald's 3 years ago McDonald's after 3 years they started implementing the Indian flavors they have made a global brand and they have made a global theme you have to see how you can attach a theme in your business the third is creating a cult or a tribe like I gave you an example in automobile Harley Davidson has created a cult they have made a tribe maybe the group name is Hog if you have heard just type in in chat box so that it is heard if you see brands like automobile they have created their own tribe if you see some fitness brands like fitter or anything so they have created their own tribes in your city there will be clubs like in Pune there is something called as laughing club people come every morning and what they do they create a cult because of which the group becomes a part of it for example I don't want to go in political but RSS it is a cult it is a tribe I am not giving you any political example I just want to say through this example what is the meaning of a tribe friends you have to focus on creating a cult if you see in your city there are some people who buy from the same jeweler they have created a cult maybe they have focused on quality and purity they have focused on costing there is some tribe which only buys from amazon not from flip cut they have they are focused to just create a tribe you have to see in your business what kind of tribe you can create in my chat box there is one Anuja Ji has said that collaboration with other brands like co-collaboration is again a new age marketing techniques fantastic Anuja this is a very nice input from you Anuja is saying that collaboration co-collaboration like two companies we are creating something new collaboration is a new age technique i don't know how i missed in today's presentation but anyways thanks Anuja for reminding me for this social media friends i am less on social media but i would like to say if your company your brand your business is small or big if you are not on social media friends then you are not in business you cannot say no my company my shop my brand my franchise my company is so big that i don't need any social media in fact when you start feeling that social media is not important trust me and mark my words underlining statement remember that you need your brand to be socially active more and answering some of the questions which i have been asked at the end of the session i will be taking one one question let me go ahead with my presentation again repeat business marketing friends why do you get all the sms from the brand where you bought or why are they inviting you the logic is you have to acquire a new customer you have to nurture them you have to take care of them and repeat them not exactly pressure but you have to do something so that they can repeat sales if you look there are many brands which are mobile now see guys mobile marketing is also a part of today's new age technique if you look at mobile marketing there are many sms because of which we force ourselves to repeat purchase we have to go this offer is valid for few days we can do such a good way to repeat business marketing apart from that in chat box if you have type there are some other ways of new age marketing referral marketing in this referral in your business have you made some referral plans existing customer why should we talk about you if he doesn't get anything then why unnecessary will do mouth publicity there was a time that mouth publicity could be done free today is affiliate marketing where you have to give something to people so that they can refer more you must have heard this concept affiliate marketing if you have heard this concept just type af in the chat box so that I can understand you have heard about affiliate marketing affiliate marketing focuses on what affiliate marketing focuses on so that a company so I will refer you to that company to buy more because referral is coming apart from this there are some networking events like BNI I am also a BNI member of one of the chapter in my city Pune I am a member of winner's chapter which is in Pune you have to be a part of networking events because this is all a new age marketing Rida is saying that influencer marketing referral marketing influencer marketing is a part of referral marketing apart from that Sandeep Menon said that brand recall is also important if you have heard there is something called as education based marketing there are seminars in your city if you have type SEM if you have seminars in your city friends if you have seminars in your city so this is a part of new education based value marketing what is done in seminars about your products there are some basics introductory things are told that what exactly I have to pass in this seminar or you have done a lot of webinars what is webinar I am giving you all information about a particular thing webinars, seminars these are things of new age marketing techniques for example if there is a company if there is a tourism company what can a tourism company do tourism company can go ahead and take a free seminar in which tourism like you can declare what countries we take tourists what are the benefits what are our advantages what are our advantages how low the facilities are so when you take a seminar this might be an introductory kind of seminar in that seminar you will find some people who can become a part of the market can enroll you can purchase something from you I am not saying that this will be 100% conversion but this is a new age marketing technique and you cannot tell me until you have not tried I think we should try before commenting that this is not applicable to me right Rahul ji has done this the best example of education based field is wedding planning which I am into so in the same way you have to think how can you create a tribe how can you co-create number 2 as I said how can you bring team based marketing how you can create a cult of your own business in social media how can you take full leveraging see the meaning of leveraging in dictionary it stays like how can I use social media how can you repeat business marketing how can you tell one client to bring new clients repeatedly or the clients are old it is easy to sell them can you type if you think it is easy to sell old customers just type R E P repeat so that will state selling new customers is difficult or it takes hard work but since so many years you have collected so many customers think how can you sell them how can you value them some people have typed great R E P you have to think how can you become a part of networking or you can keep some networking events for example our client who has an elite fit name our suggestion we can also come up with a networking event because if they have 890 members then in 890 members if 100 members can be present it will be a networking event and no one does that we are members of that gym and if there is a franchise of the gym which is present in many cities I think this is the best opportunity and people will value it they will say it is not just a gym but for our business there are many reasons and this can be a good reason to create your cult to create your tribe to join B&I or many other clubs get into education based marketing which is seminars and webinars so let's go ahead sorry yeah let's go ahead and to finish up friends we are coming up towards the end of our session of course I will answer all the questions the time is pressing now we have 10-15 minutes so today before when we end this friends 5 such ideas you have to list because of which because to take action on your new age marketing see friends there is a formula which I say N for number into A N into A is equal to goal this means if you want to achieve any goal if your marketing goal then you have to N that is N O W NOW multiplied by A stands for action you will have to take action today and you will have to list 5 such ideas in your business in a different way how you can come up with this new age marketing if you have it in your mind then it will remain in your mind you need to come up with certain things like you can take action today what is the first step for that first step is you come up with some 5 ideas of new age marketing and try and go and implement it how many people are going to do this just type action into it how many people will do this 5 ideas will be listed just type action into it action into the chat box awesome amazing friends just believe me action is one thing that will help you achieve your goal you will have a lot of ideas you will have a lot of knowledge but if you don't take action then how it will be implemented how it will be actually realized now so let me open my question and chat box yes already the question has been answered mega agarwal ji is saying how we will co-create in small scale companies so mega ji if your small scale company i don't know now in which industry you are maybe into manufacturing so if you are into manufacturing call your clients call your suppliers call some industry experts or unka kind of chai pe chacha type action le lo just maybe if you are gathered 15-20 people who can give you some suggestions so you can co-create with the help of them and this is a very easy and very sasta strategy wherein you can invite some people for chai and biscuit session you know a coffee session a coffee table session who are your clients who are your vendors who are your suppliers and some people who are experts or specialists of your industry you call them you put forward your challenge that you want to grow in life you want to come up with some new products if you have a manufacturing setup existing setup ready you need to think that sorry just a minute I want to grow and how I can come up with some ideas and I am damn sure in that meeting you would be coming up with some awesome ideas Rida ji is saying co-creation strategy can be used on a new product also yeah of course Rida new products old products taking sorry taking feedbacks you have to bring something new you have to co-create co-creation means your brain your brain your brain we have to keep it next to it and we have to use our own brain our own brain look if you are the most intelligent then your company can go ahead of your intelligence if you are the talented person in your own company and if you say that it was me because of which this company is running then maybe you are becoming a bottleneck I am saying let's co-create call your clients call your vendors, suppliers call your industry experts call people who are who want to help you by calling them you can keep Rida ji Rohan is how to theme-based marketing when you provide multiple services photography, video production services in fact for photography you can go ahead and create a cult of photography experts photography newbies get into photography what is the wedding theme like some photographers if you type in google best photographers in your city and if you go to their website the top photographers you will see they are a wedding expert they have clearly defined their niche they are a wedding photographer expert some people have said that they are only into product photography so in the same format you have to go to the theme that I am an expert okay, Vijay ji has asked which I have to create cult for accounting professionals Vijay ji, you have to think with your team how you can create a cult for your accounting experts for example you can start up with education-based marketing and start up with the cash flow seminars accounting cash flow is important in someone's business right how cash flow is important how cash flow is important how cash flow is important how cash flow benefits how cash flow can be increased how cash flow can be controlled so I think Vijay, you can start up with and create a cult of yourself by going into education-based marketing and educating and evaluating people on accounting Sandeep Menon ji has asked what about service-based business with these techniques for the entertainment business most of the examples that you have taken are product-based okay, service-based business or entertainment business is the business of a cult Sandeep ji, if you see entertainment, I believe I am taking an example now what is Shahrukh Khan doing, what is Salman Khan what is an actor doing they are creating their who are fans fans are members of their tribe like if one day there is a movie of Ajay Devgan then maybe a tribe is following Ajay Devgan he is focused on them so if you see Ajay Devgan's many movies he was a police or if you see Ajay Kumar's movies are centric of our country many movies and he is into humor so in this way you have to recognize your niche you have to bring your scattered things to one place friends and that would help you to grow if you are scattered then you will be confused if you want to grow then you will have to come into your niche you will have to find if I am in social media then I am an SEO expert if I am famous in online ads then I am an expert in Facebook you need to define your niche what is the anonymous what is the best way to do marketing in education and new age marketing of course you need to create the new age marketing all the examples we have seen you can implement all of them Anuja ji asked how can we use CSR as a part of new age marketing in CSR you can gather people if you have seen Anuja ji in the city then there are many CSR activities where there is a cult created for example if you have seen Sadguru ji then he took CSR activity in your city trees in monsoon season there is a lot of group which is just focused on how we put trees in free empty mountains also take it in the sense I don't know what is the exact word for take it in Hindi small mountains how can I use it in rain so in this way you can do proper implementation of CSR by creating a tribe by going on social media whatever example I have given by Bhanu ji is asking how do you have brand awareness for new business for your social media I think friend chat boxes I have a lot of questions and here I have a lot of questions in fact our time was 1 o'clock we have already passed that what I would like to help you with is so many questions what I can do is just note down my email id that is vishal chavan at actioncoach.com v-i-s-h-a-l-c-h-a v-a-n at actioncoach.com friends whatever questions I would love to answer them and I would be happy to answer them if you can put it across a mail across if you write in this mail it will be a benefit to answer because in so many questions I just need to randomly think and go ahead with the answer here if you raise a question in this email then I can reply to you in a good way to your question friends I would like to go ahead and put forward a question to you that if you think this today's session has been value added to you added some value from today's session and if you want to ask me that sir I need to do some checking which we call business health check like sir I need to know how is my business today because in chat box if you can see the chats there are so many chats that's why I suggest if you can if you want that I should verify your business I should check do a health check for your business do reply me with your query on my email id so that I can do a health check session a one to one health check session with you of course this would be a free health check session don't worry it's a free health check session in which you and I will be one to one maybe on a whatsapp call or maybe on a zoom call and we can have a health check session in which I know that in fact you are lagging in your business what changes are needed right so do email me what your suggestions you have what your questions you have or if you want to do a free health check for your organization so friends thank you very much and just note down the last thing what I have listed here business is direct reflection of business owner business is business it's a direct reflection of a business owner right so see you guys and thank you very much for giving me your one hour if you have any questions do give your feedback your questions your suggestions or whatever problems you have in my email id which is Vishak Vishak in my email id which is Vishal www.Javwan.actioncoach.com thanks a lot and see you guys over to you Sonali thanks a lot thank you so much sir thank you so much for such a wonderful session and it was really engaging and insightful at the same time loved it and I hope everyone else had some value creation in their lives through this session so thank you so much for your time and to again thank you so much for your time if you have as I said if you have any questions please feel free to email him or me I can share the questions with him as well so yeah we'll see you next time we have another webinar tomorrow itself so if you know if you want to know more about it then again please feel free to email me and I would be happy to share all the details with you thank you so much