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Stop Neuromarketing!

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Uploaded on Feb 17, 2010

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http://www.worldbusiness.org/index.ph...

Corporations and political candidates are using MRIs, EEGs, and other brain-scan technology to craft irresistible media messages designed to shift buying habits, political beliefs, and voting patterns.

By measuring activity in different parts of the brain in response to an ad or other media message, advertisers and political consultants can create advertising campaigns that tap into the pre-conscious brain.

This form of marketing, known as neuromarketing, undermines our core democratic values of freedom and self-determination.

We call upon Congress to hold hearings to investigate the commercial and political uses of neuromarketing so the public can learn which companies and political candidates are using neuromarketing research to manipulate consumers and voters choices.

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