 And that's great news for him and Hemco. This is a reward booth here. No, I think that's just an habit. So recently in Forbes, they said, we should be pouring time and money into Hem period. Their work is just beginning. Hem could change the world, not just the US. So I want to see the National Consumer Research. She's the CEO of Hemco. An independent research that we did. Well, 60% of all respondents said they buy healthy and natural foods on every shopping trip between 18 and 44. Toasted 80% of respondents responded so caring for the environment is important or very important to them. And with Hem, it's a whole plant utilization. And as a goal for Hemco, our goal is to try to use the entire plant and our goal is to work towards zero waste. So we're using the products, producing byproducts, both materials, and we're working on different innovations where Hem could be used. Hem's a superfood. So 80% of respondents are familiar with how benefits in eating superfoods. So Hem being a superfood like blueberries, coconut, chia, quinoa, Hem fits in all these other superfood categories. Hem is a plant-based protein, as we just earlier mentioned. And 48% of Canadians currently incorporate meatless meals into their monthly menu plan. Hem, you can add to any meal. So you could add it as a topping, like your salad. You could add for protein. You could add it to your salad. You can add it to your cereal, your oatmeal, your yogurt. There's endless uses that you can use Hem for. So now we're talking about some global Hem innovations. So you could have things from food like this, it's stacked as an ingredient, top of those, and supplements, snacks, as well as absorbance for kitty litter. There's so many different uses of Hem, which is as well. So this is Hem-based food innovations. So there's even Hanbaca, and butter, coffee, related water, seeds and snacks, tea, gin, pet nutrients. The list goes on.