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How college students use social media -- UCLA Social Media Panel

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Uploaded on Oct 21, 2011

An in-depth panel discussion on how students at UCLA use social media in their personal and academic lives. Presented by the UCLA Social Media Group on Oct 12, 2011. (Topics and timeline details are below)

Moderator: Mike Takahashi
Panelists: Julius Carlson, Jacob Masga, Kausar Mohammed, Waldo Yan

Timeline of discussion topics:

1:40 - Student social media usage in their personal/academic lives
7:35 - Social media usage in the classroom
11:57 - Changes in social media usage habits from high school to college
18:00 - Privacy in social media
24:20 - Assessing the value of interaction with brands, companies, campus departments and student services
29:37 - Advertising in social media
33:53 - Common mistakes in social media
37:34 - Suggestions for campus utilization of social media
42:14 - Adoption of new social media outlets and tools
51:10 - Preferred methods of communication
56:02 - Time spent on social media
57:35 - Audience Q&A
57:38 - Coordinating social media and coursework
1:01:27 - Utilization social media by student organizations
1:03:09 - Use of Facebook for events
1:04:38 - Social media usage for undergraduate vs. graduate student organizations
1:06:25 - How social media integration by businesses and groups influence user perceptions of those organizations
1:10:12 - Obligations in responding to social media
1:13:59 - Utilization of social media by campus libraries

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